Principal, Data Scientist

Position SummaryAs the Principal Data Scientist, Marketing Data Science, you will lead the development of world-class analytics within the Walmart US Marketing team. You and your team are responsible for providing insights about retail and product marketing performance and optimization opportunities for our marketers, product category managers, advertising agencies, internal partner teams, and senior leaders. You will help develop a holistic understanding of how marketing channels and other business levers work together to grow customer engagement, drive incremental sales, and contribute to longer-term strategic objectives. You will be a true thought leader and partner in the Marketing organization that can work across key parts of Marketing (Performance Marketing, Brand Marketing, Data Engineering, Category Marketing), Merchandising, and Finance to bring data-driven decision-making to our marketing strategy. Given the size and scale of the Marketing at Walmart investment, this position will be highly visible and have an opportunity to make a significant impact across the entire organization.Team SummaryThe Marketing Data Science team helps guide business strategy and drive marketing performance by synthesizing data and performance metrics into actionable insights for Walmart's marketing teams, agency partners, and the broader Walmart enterprise. The team sits within the Customer Insights & Strategy organization and is part of the Walmart US Omni (eCommerce and Stores) business. This organization is helping accelerate Walmart's aggressive growth both for online eCommerce and offline brick & mortar stores.You Will Make An Impact ByLeading the development, deployment, and adoption of advanced media attribution models to measure and help optimize Walmart's marketing investment across a wide range of short and long-term business objectives.Developing, socializing & scaling transformative solutions to solve key marketing measurement challenges. Applying marketing measurement techniques, including media mix models, multi-touch attribution, A/B testing, and causal inference models, to quantify the impact of marketing tactics and other business drivers on short & long-term business and financial outcomes.Informing the development of enterprise customer segmentation and audience targeting strategies. Integrating marketing performance insights into our broader understanding of the factors affecting customer engagement and value.Supporting Walmart's Category Marketing team by delivering empirically based insights into marketing's contribution to product category performance and growth goals.Building & maintaining strong working relationships across departments or teams based on trust and mutual respect. Communicating with senior stakeholders to balance stakeholder and analytics perspectives.Providing thought leadership in identifying opportunities to leverage advanced analytics to drive incremental performance and business value.Partnering with the Data Enablement and Tech teams to define requirements for analytics data pipelines, data management tools, and data visualization/reporting products.Partnering with internal Marketing, Finance, Tech, and Planning teams to develop forecasts for marketing's incremental contribution to sales and digital traffic. Developing tools and leading training that enable Marketers partners to adopt an analytical mindset for their daily business decisions.Communicating technical material clearly to a range of audiences and building narratives that provide insight into the factors impacting business performance.Minimum QualificationsBA/BS in Business, Marketing, Mathematics, Statistics or related field (or equivalent experience)7+ years of experience in data analysis or an analytical capacity3+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics2+ years of experience leading cross-functional teams and influencing Product, Finance, Business Operations, and Engineering.Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.How You'll Thrive At WalmartPerformance-based incentive awards401k with company matchDiscounted employee stock purchase planPaid parental leaveUnlimited Flex Time OffWorking alongside a diverse group of collaborative and innovative team membersOpportunity for growth and development across several areas of the Fortune 1 organizationEqual Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas, and opinions - while being inclusive of all people.

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