Bish's RV, Inc.
Sr. Brand Manager
Bish's RV, Inc., Meridian, Idaho, us, 83680
Key Objectives:
Manage the existing private label brand and achieve double-digit year-over-year growthLaunch the new private label RV brandDevelop and implement an online sales and fulfillment strategyAchieve specified sales targets and market penetration within the first yearEnsure operational efficiency in online fulfillment and delivery to customers' homesSuccessfully rebrand the existing private labelDevelop and implement a strategy for model year changes with product updatesEnsure dealership sales remain strong, and work with store leadership to develop a merchandising strategyResponsibilities:
Define and execute the go-to-market strategy for the private labelDevelop and manage marketing campaigns to drive online and in-person salesCollaborate with logistics and IT teams to set up an efficient fulfillment processMonitor and analyze KPIs to measure success and adjust strategies as neededLead a cross-functional team to ensure seamless operations and customer experienceOversee the rebranding of the existing private labelDevelop and implement strategies for model year changes with product updatesWork closely with dealership leadership to ensure in-person sales are supported with strong merchandising strategiesCompetencies and Skills:
Proven experience in brand management, particularly in launching new productsStrong understanding of e-commerce and direct-to-consumer sales strategiesExpertise in online marketing, digital advertising, and social media campaignsAbility to manage complex logistics and fulfillment processesExcellent leadership and project management skillsExperience with rebranding initiatives and managing ongoing brand growthStrong collaboration skills to work effectively with dealership leadershipExpected Results:
Successful launch of the new private label within the set timelineAchievement of sales targets and market share goals for both new and existing private labelsHigh customer satisfaction with the online shopping and delivery experienceEfficient and scalable fulfillment operationsDouble-digit year-over-year growth for the existing private labelSuccessful rebrand of the existing private labelEffective strategies for model year changes and product updatesContinued strong performance in dealership salesResources:
A dedicated budget for marketing and operationsAccess to a cross-functional team including marketing, logistics, and IT specialistsCollaboration with dealership leadership for in-person sales strategiesCultural Fit:
Demonstrates a customer-centric approachEmbodies behaviors consistent with the Company’s Vision, Mission, and ValuesCommitted to continuous improvement and operational excellenceWho we are:
Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.
Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled.
We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being "Different with a Purpose." Our culture is built upon the foundation of these three core values: Being Genuine, Having Fun, and Driven by Results.
Perks:
Comprehensive benefits package including medical, vision, dental, and other supplemental coverages401K with 5% matchEmployee discountsCompany-paid life insuranceGym membership reimbursementOpportunities for advancementAnnual Incentive Trip for Top PerformersRV Borrowing ProgramIncredible Team Culture
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.
Manage the existing private label brand and achieve double-digit year-over-year growthLaunch the new private label RV brandDevelop and implement an online sales and fulfillment strategyAchieve specified sales targets and market penetration within the first yearEnsure operational efficiency in online fulfillment and delivery to customers' homesSuccessfully rebrand the existing private labelDevelop and implement a strategy for model year changes with product updatesEnsure dealership sales remain strong, and work with store leadership to develop a merchandising strategyResponsibilities:
Define and execute the go-to-market strategy for the private labelDevelop and manage marketing campaigns to drive online and in-person salesCollaborate with logistics and IT teams to set up an efficient fulfillment processMonitor and analyze KPIs to measure success and adjust strategies as neededLead a cross-functional team to ensure seamless operations and customer experienceOversee the rebranding of the existing private labelDevelop and implement strategies for model year changes with product updatesWork closely with dealership leadership to ensure in-person sales are supported with strong merchandising strategiesCompetencies and Skills:
Proven experience in brand management, particularly in launching new productsStrong understanding of e-commerce and direct-to-consumer sales strategiesExpertise in online marketing, digital advertising, and social media campaignsAbility to manage complex logistics and fulfillment processesExcellent leadership and project management skillsExperience with rebranding initiatives and managing ongoing brand growthStrong collaboration skills to work effectively with dealership leadershipExpected Results:
Successful launch of the new private label within the set timelineAchievement of sales targets and market share goals for both new and existing private labelsHigh customer satisfaction with the online shopping and delivery experienceEfficient and scalable fulfillment operationsDouble-digit year-over-year growth for the existing private labelSuccessful rebrand of the existing private labelEffective strategies for model year changes and product updatesContinued strong performance in dealership salesResources:
A dedicated budget for marketing and operationsAccess to a cross-functional team including marketing, logistics, and IT specialistsCollaboration with dealership leadership for in-person sales strategiesCultural Fit:
Demonstrates a customer-centric approachEmbodies behaviors consistent with the Company’s Vision, Mission, and ValuesCommitted to continuous improvement and operational excellenceWho we are:
Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.
Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled.
We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being "Different with a Purpose." Our culture is built upon the foundation of these three core values: Being Genuine, Having Fun, and Driven by Results.
Perks:
Comprehensive benefits package including medical, vision, dental, and other supplemental coverages401K with 5% matchEmployee discountsCompany-paid life insuranceGym membership reimbursementOpportunities for advancementAnnual Incentive Trip for Top PerformersRV Borrowing ProgramIncredible Team Culture
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.