STACK Infrastructure
Manager, ABM & Research
STACK Infrastructure, Denver, Colorado, United States, 80285
Manager, ADM & Research
THE COMPANY:STACK INFRASTRUCTURE (STACK) provides digital infrastructure to scale the world’s most innovative companies. We are an award-winning industry leader in building, owning, and operating highly efficient, cost-effective wholesale, colocation, and cloud data centers. Each of our national facilities meet or exceed the highest industry standards in all operational categories of availability, security, connectivity, and physical resilience.STACK offers the scale and geographic reach that rapidly growing hyperscale and enterprise companies need. The world runs on data. Data runs on STACK.THE POSITION:
STACK Infrastructure, the digital infrastructure partner to the world’s most innovative companies, is expanding its global footprint and is seeking a Manager, ABM & Research. This role involves utilizing account and persona research, along with market intelligence, to design, manage, and implement detailed and innovative account-based marketing (ABM) strategies for each target account within STACK’s ICP. This involves implementing a highly focused marketing approach that targets specific key accounts or clients with personalized and tailored campaigns. The Manager, ABM & Research will also provide valuable insights to various stakeholders within STACK and support the client pursuit process. To achieve success, the ideal candidate will enhance existing ABM strategies with new and innovative targeting tactics, all with the ultimate aim of strengthening the STACK brand within target accounts.Essential Functions
Account-Based Marketing (ABM):
Develop and execute account-specific marketing plans to engage and nurture key targets within STACK’s ICPCollaborate with various internal teams to identify and prioritize target accounts and decision-makersCreate personalized content and campaigns tailored to the specific needs and pain points of each target accountWork closely with the product marketing, content, and creative teams to ensure the development of compelling ABM materialsDemonstrate a creative, innovative, growth mindset, seeking new ways of targeting accounts and pursuing creative solutions
Research and Data Analysis:
Conduct in-depth market and account research to identify potential opportunities and challengesCreate and maintain account and persona profiles for target decision-makersStay updated on industry trends, competitor activities, and emerging market developmentsProvide actionable insights and recommendations based on research findings
Cross-Functional Collaboration:
Collaborate closely with internal stakeholders to align marketing efforts with global strategiesWork with the marketing team members to integrate ABM initiatives into the overall marketing strategyCoordinate with product marketing team to ensure marketing materials align with product offerings
Measurement and Reporting:
Establish KPIs and metrics for ABM initiatives, and regularly assess and report on campaign performanceUse data-driven insights to make continuous improvements to ABM strategies
Maintain up-to-date knowledge of market trends, external research, and implement best practices accordinglyExecute various marketing tasks and responsibilities as necessaryMUST-HAVE QUALIFICATIONS:
Bachelor’s Degree in Business, Marketing, Communications or equivalent work experience5+ years of B2B marketing experience2+ years of Account-Based Marketing experienceExperience with the ABM technology stackProficiency in MS PowerPoint, MS Excel, and MS WordNovice proficiency in Adobe Illustrator, and Adobe InDesignCommunication Skills:
Excellent written and verbal communication skills, as the role involves crafting persuasive messaging and collaborating across teamsAble to convey otherwise complex material clearly and concisely to internal and external client audiences in a manner they can understand and relate to
Creativity and Adaptability:
Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter.
Marketing & ABM Expertise:
Expertise in enterprise B2B marketing with a strong history of collaboration with sales teamsProven experience in developing and implementing account-based marketing strategies, demonstrating a track record of successful campaigns and business growthHighly analytical with a proven track record of analyzing campaign performance and ROI and identifying actionable insights to achieve crucial metrics.Skilled at prioritizing, managing expectations, gaining buy-in, and effectively executing on marketing projects.Strong project management skills are vital, with experience collaborating with design teams, freelancers, and agencies to scale quality content in a fast-paced environment.
Interpersonal Skills:
Ability to influence and move others towards a single unified directionHigh level of professionalism, discretion, diplomacy, and confidentialityAbility to work with individuals at all levels of the organizationAbility to exercise good judgment and demonstrate maturity
Industry Knowledge and Strategic Thinking:
In-depth knowledge of the data center industry and hyperscaler activitiesAble to gather insights from internal and external sources, assess the impact and make strategic recommendations.Track record of leading successful public relations, social media, and communications functions to deliver on business goals.Ability to get things done and effectively prioritize many competing demands.
THE DETAILS:
Location: Denver, CO – In office 4 days per weekTravel: up to 20% for eventsCompensation: $105,000 - $115,000 + bonusMust be eligible to work in the United StatesMust pass comprehensive background screeningTHIS MIGHT BE RIGHT FOR YOU IF:
You’re a strong communicator, equally comfortable in the board room as the data center hall. You’re persuasive and clear, blending analytics with experience in decision-making.You don’t get flustered easily. You can juggle multiple priorities while balancing urgent requests with shifting timelines and deliverables.You’re a team builder. You take the time to understand and develop the strengths of your resources while formulating long-term plans for the growth and success of the team.You’re naturally curious and driven toward continual improvement. While you celebrate your successes, you take time to review and analyze campaigns for future learning.WHY STACK?
We offer a competitive compensation package with strong benefits, including medical, dental, and vision insurance, a 401K program, flexible spending accounts – even a cell phone subsidy.We foster a culture of appreciation, including peer-peer employee recognition.Fun is part of our DNA, with events, game nights, and barbecues.We’re growing – this is a great time to join and make an impact!STACK is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to STACK Infrastructure will NOT be accepted or considered as a submission without a signed agreement in place.
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THE COMPANY:STACK INFRASTRUCTURE (STACK) provides digital infrastructure to scale the world’s most innovative companies. We are an award-winning industry leader in building, owning, and operating highly efficient, cost-effective wholesale, colocation, and cloud data centers. Each of our national facilities meet or exceed the highest industry standards in all operational categories of availability, security, connectivity, and physical resilience.STACK offers the scale and geographic reach that rapidly growing hyperscale and enterprise companies need. The world runs on data. Data runs on STACK.THE POSITION:
STACK Infrastructure, the digital infrastructure partner to the world’s most innovative companies, is expanding its global footprint and is seeking a Manager, ABM & Research. This role involves utilizing account and persona research, along with market intelligence, to design, manage, and implement detailed and innovative account-based marketing (ABM) strategies for each target account within STACK’s ICP. This involves implementing a highly focused marketing approach that targets specific key accounts or clients with personalized and tailored campaigns. The Manager, ABM & Research will also provide valuable insights to various stakeholders within STACK and support the client pursuit process. To achieve success, the ideal candidate will enhance existing ABM strategies with new and innovative targeting tactics, all with the ultimate aim of strengthening the STACK brand within target accounts.Essential Functions
Account-Based Marketing (ABM):
Develop and execute account-specific marketing plans to engage and nurture key targets within STACK’s ICPCollaborate with various internal teams to identify and prioritize target accounts and decision-makersCreate personalized content and campaigns tailored to the specific needs and pain points of each target accountWork closely with the product marketing, content, and creative teams to ensure the development of compelling ABM materialsDemonstrate a creative, innovative, growth mindset, seeking new ways of targeting accounts and pursuing creative solutions
Research and Data Analysis:
Conduct in-depth market and account research to identify potential opportunities and challengesCreate and maintain account and persona profiles for target decision-makersStay updated on industry trends, competitor activities, and emerging market developmentsProvide actionable insights and recommendations based on research findings
Cross-Functional Collaboration:
Collaborate closely with internal stakeholders to align marketing efforts with global strategiesWork with the marketing team members to integrate ABM initiatives into the overall marketing strategyCoordinate with product marketing team to ensure marketing materials align with product offerings
Measurement and Reporting:
Establish KPIs and metrics for ABM initiatives, and regularly assess and report on campaign performanceUse data-driven insights to make continuous improvements to ABM strategies
Maintain up-to-date knowledge of market trends, external research, and implement best practices accordinglyExecute various marketing tasks and responsibilities as necessaryMUST-HAVE QUALIFICATIONS:
Bachelor’s Degree in Business, Marketing, Communications or equivalent work experience5+ years of B2B marketing experience2+ years of Account-Based Marketing experienceExperience with the ABM technology stackProficiency in MS PowerPoint, MS Excel, and MS WordNovice proficiency in Adobe Illustrator, and Adobe InDesignCommunication Skills:
Excellent written and verbal communication skills, as the role involves crafting persuasive messaging and collaborating across teamsAble to convey otherwise complex material clearly and concisely to internal and external client audiences in a manner they can understand and relate to
Creativity and Adaptability:
Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter.
Marketing & ABM Expertise:
Expertise in enterprise B2B marketing with a strong history of collaboration with sales teamsProven experience in developing and implementing account-based marketing strategies, demonstrating a track record of successful campaigns and business growthHighly analytical with a proven track record of analyzing campaign performance and ROI and identifying actionable insights to achieve crucial metrics.Skilled at prioritizing, managing expectations, gaining buy-in, and effectively executing on marketing projects.Strong project management skills are vital, with experience collaborating with design teams, freelancers, and agencies to scale quality content in a fast-paced environment.
Interpersonal Skills:
Ability to influence and move others towards a single unified directionHigh level of professionalism, discretion, diplomacy, and confidentialityAbility to work with individuals at all levels of the organizationAbility to exercise good judgment and demonstrate maturity
Industry Knowledge and Strategic Thinking:
In-depth knowledge of the data center industry and hyperscaler activitiesAble to gather insights from internal and external sources, assess the impact and make strategic recommendations.Track record of leading successful public relations, social media, and communications functions to deliver on business goals.Ability to get things done and effectively prioritize many competing demands.
THE DETAILS:
Location: Denver, CO – In office 4 days per weekTravel: up to 20% for eventsCompensation: $105,000 - $115,000 + bonusMust be eligible to work in the United StatesMust pass comprehensive background screeningTHIS MIGHT BE RIGHT FOR YOU IF:
You’re a strong communicator, equally comfortable in the board room as the data center hall. You’re persuasive and clear, blending analytics with experience in decision-making.You don’t get flustered easily. You can juggle multiple priorities while balancing urgent requests with shifting timelines and deliverables.You’re a team builder. You take the time to understand and develop the strengths of your resources while formulating long-term plans for the growth and success of the team.You’re naturally curious and driven toward continual improvement. While you celebrate your successes, you take time to review and analyze campaigns for future learning.WHY STACK?
We offer a competitive compensation package with strong benefits, including medical, dental, and vision insurance, a 401K program, flexible spending accounts – even a cell phone subsidy.We foster a culture of appreciation, including peer-peer employee recognition.Fun is part of our DNA, with events, game nights, and barbecues.We’re growing – this is a great time to join and make an impact!STACK is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to STACK Infrastructure will NOT be accepted or considered as a submission without a signed agreement in place.
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