Aztec
Sr Product Manager, HCP Digital Marketing
Aztec, Deerfield, Illinois, United States, 60063
At Horizon Therapeutics, we define success by the number of lives touched, lives changed, and lives saved. Our global biotechnology company is made up of agile, out-of-the-box thinkers with a focus on delivering breakthrough medicines to those living with rare, autoimmune, and severe inflammatory diseases. This is the heart of our global mission. Start a career that enables you to live up to your potential and help others live up to theirs. Join us.The exceptional support we provide patients and communities equally extends to our employees. We offer industry-leading and award-winning benefits, compensation and rewards programs that positively impact all areas of our employees’ personal and professional lives.Position Summary:
The Senior Product Manager will be responsible for developing and executing digital marketing campaigns and programs to support the marketing of Horizon medicines to targeted healthcare professional specialties.Responsibilities:
Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP audiences.Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.Develop and optimize HCP media plans incorporating paid search, paid social media, third party media, HCP custom media and display advertising campaigns.Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned with Horizon’s standards.Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.Qualifications and Skills Required:
Bachelor’s degree business or related field required. MBA a plus.5+ years of relevant work experience managing digital and social media channels. HCP digital experience a plus.Prior health care marketing experience required, experience in advertising/communications agency experience a plus.Rare/Orphan disease marketing experience a plus.Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.Understanding HCP specific media channels a plus.Experience managing paid advertising programs and budgets.Knowledge of data analysis and ability to use data to make recommendations and drive decisions.Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies and execution.Ability to successfully manage multiple projects and resources concurrently on time and on budget.Comfortable and energized operating in a fast-paced environment.Proficient in Microsoft Office.Professional, proactive demeanor.Strong interpersonal skills.Excellent written and verbal communication skills.Requires approximately 10-20% travel, including some overnight and weekend commitments.Our Values:
Transparency: We value collaboration. Trusting each other and tackling tough challenges can make a powerful difference.Accountability: We do what’s right for our patient communities through quality decisions and owning our successes and failures.Growth: We fiercely innovate and evolve to better ourselves, our communities and our patients.These three values come to life through our five Leadership Expectations that apply to all Horizon employees:Enterprise Mindset: Look beyond one’s team, brand or function to see the broader company and external perspective.Exhibit Intellectual Curiosity: Seek to understand what you do not know; ask the right questions of the right people and sources.Ensure Accountability and Courage: Step up to address difficult issues and hold self and others accountable to commitments.Embrace Diverse Perspectives: Welcome others with a respectful attitude; integrate diverse perspectives into ways of working.Develop Talent: Provide feedback, coaching and mentorship to help others be more effective in their role.At Horizon, we know that disease does not discriminate. We embrace the bold ideas of one another, foster a sense of belonging, and value inclusion. We attract and develop diverse talent because we believe that when people from different backgrounds and life experiences come together, we make lives better.Horizon intends that all qualified applications are given equal opportunity, and that selection decisions be based on job-related factors. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristics protected by law.
#J-18808-Ljbffr
The Senior Product Manager will be responsible for developing and executing digital marketing campaigns and programs to support the marketing of Horizon medicines to targeted healthcare professional specialties.Responsibilities:
Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP audiences.Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.Develop and optimize HCP media plans incorporating paid search, paid social media, third party media, HCP custom media and display advertising campaigns.Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned with Horizon’s standards.Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.Qualifications and Skills Required:
Bachelor’s degree business or related field required. MBA a plus.5+ years of relevant work experience managing digital and social media channels. HCP digital experience a plus.Prior health care marketing experience required, experience in advertising/communications agency experience a plus.Rare/Orphan disease marketing experience a plus.Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.Understanding HCP specific media channels a plus.Experience managing paid advertising programs and budgets.Knowledge of data analysis and ability to use data to make recommendations and drive decisions.Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies and execution.Ability to successfully manage multiple projects and resources concurrently on time and on budget.Comfortable and energized operating in a fast-paced environment.Proficient in Microsoft Office.Professional, proactive demeanor.Strong interpersonal skills.Excellent written and verbal communication skills.Requires approximately 10-20% travel, including some overnight and weekend commitments.Our Values:
Transparency: We value collaboration. Trusting each other and tackling tough challenges can make a powerful difference.Accountability: We do what’s right for our patient communities through quality decisions and owning our successes and failures.Growth: We fiercely innovate and evolve to better ourselves, our communities and our patients.These three values come to life through our five Leadership Expectations that apply to all Horizon employees:Enterprise Mindset: Look beyond one’s team, brand or function to see the broader company and external perspective.Exhibit Intellectual Curiosity: Seek to understand what you do not know; ask the right questions of the right people and sources.Ensure Accountability and Courage: Step up to address difficult issues and hold self and others accountable to commitments.Embrace Diverse Perspectives: Welcome others with a respectful attitude; integrate diverse perspectives into ways of working.Develop Talent: Provide feedback, coaching and mentorship to help others be more effective in their role.At Horizon, we know that disease does not discriminate. We embrace the bold ideas of one another, foster a sense of belonging, and value inclusion. We attract and develop diverse talent because we believe that when people from different backgrounds and life experiences come together, we make lives better.Horizon intends that all qualified applications are given equal opportunity, and that selection decisions be based on job-related factors. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristics protected by law.
#J-18808-Ljbffr