Penn Foster
VP of Product Marketing
Penn Foster, Norristown, Pennsylvania, United States, 19488
Position Specification
Position:
VP of Product Marketing
Supervisor:
SVP of Strategy and Transformation
Location:
King of Prussia, PA or remote
Website:
www.quenchwater.com
The Company
About Quench
Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Quench bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long-term bundled service and rental subscription agreement. Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,200 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit www.quenchwater.com.
About Culligan
Founded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solutions for businesses. Culligan’s network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com.
Values: 5Cs
Culligan as One
Consumers come first
Commitment to Innovation
Courage to do what’s right
Consistently deliver exceptional results
The Position
The VP of Product Marketing will work with leaders across Quench to assess, define, and support new product, customer, and service solutions that will enable growth and profitability to meet the company’s strategic objectives. The VP of Product Marketing will play a critical role across the organization with the SVP of Strategy and Transformation by assessing new business opportunities (vertical, channels, and business models), defining potential product solutions (products, services, and technologies, including portal and online solutions), supporting the development of GTM strategies, and helping to manage the end-to-end roll-out of new products and customer solutions to ensure execution and value delivery. This individual will report to the SVP of Strategy and Transformation and work closely with the Executive Leadership Team (ELT) at Quench and leaders across Sales, Marketing, Customer Care, Service, Supply Chain, and IT.
Responsibilities
Develop visions and set the strategic direction of Quench solutions
for new product and service offerings including technology solutions (e.g. portal) and vertical needs (e.g. Hospitality, Manufacturing, Health) to ensure they align with customer needs, business growth, and overall strategy.
Distill and cascade vision and objectives of new Product/Solutions strategies and vision
for leadership and other internal and external stakeholders.
Understand product use cases, customer journeys, business applicability and impact of each use case , working closely with other Product, Direct and Indirect Sales, Product Management, Care, and Service leaders as well as our customers.
Manage new product/solution development and roll out , working at the cross section of functions and stakeholders to support the development, product management, and GTM efforts and operational plans and execution for supply chain and field service by influencing them for quicker decisions, manage business and technical roadblocks, and help solve problems and challenges.
Aid the team in defining product/solution requirements and roadmaps
including feasibility, effort, financial impact (revenue / cost savings) and strategic value.
Aids the development of the Go-to-Market (GTM) strategy and marketing positioning
teams for products/solutions for new markets and verticals with the Sales and Marketing teams, and effectively communicates updates to internal and external stakeholders on a regular basis.
Develop GTM and marketing plans for new products/solutions , including product launch, launch timeline, and sales forecasts together with Sales and Marketing, Strategy and key stakeholders.
Background Requirements
Relevant Experience Includes:
Ability to lead product/service solution visioning and road mapping, while being comfortable in rolling up sleeves and lead the day-to-day activities.
Successfully managed and delivered a wide variety of product solutions to internal and external stakeholders.
Strong collaboration skills and commitment to multi-functional thinking – ability to work across teams focused on strategy, technology, and data for new product/service solutions.
Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently while enabling change.
Proven experience influencing a business or marketing strategy through the application and/or management of competitive information, market awareness and product positioning.
Proven experience with managing product design and/or user experience.
Strong analytic and value-oriented mindset to be able to identify and deliver high value programs.
Ability to think strategically and ‘big picture’, to formulate appropriate product solutions to solve customer and vertical business needs.
Ability to develop business cases for new products and solutions and assess business opportunities.
Excellent verbal and written communication skills.
Essential Qualities :Highly motivated, collaborative, and innovative.
Resilient and high energy to drive to answers, working cross-functionally as needed.
Extremely strong communicator (verbal and written) and adept at developing relationships across diverse teams (including operational, technical, sales and marketing).
Comfortable analyzing data, interpreting, and identifying opportunities based on analysis.
Comfortable with shared accountability for outcomes associated with projects.
Strong problem solver to identify new pragmatic solutions for execution.
An effective time manager based on value-driven prioritization.
Honest, humble, integrity-driven in all facets of the role, owning and learning from mistakes.
Preferred experience :Minimum of 10 years of business experience product management/ marketing roles.
Proven track record in project management, product positioning, and marketing strategy.
Knowledge of Internet, ecommerce, and database applications.
BA/BS degree. Advanced degree and/or MBA desirable.
We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.
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Position:
VP of Product Marketing
Supervisor:
SVP of Strategy and Transformation
Location:
King of Prussia, PA or remote
Website:
www.quenchwater.com
The Company
About Quench
Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Quench bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long-term bundled service and rental subscription agreement. Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,200 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit www.quenchwater.com.
About Culligan
Founded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solutions for businesses. Culligan’s network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com.
Values: 5Cs
Culligan as One
Consumers come first
Commitment to Innovation
Courage to do what’s right
Consistently deliver exceptional results
The Position
The VP of Product Marketing will work with leaders across Quench to assess, define, and support new product, customer, and service solutions that will enable growth and profitability to meet the company’s strategic objectives. The VP of Product Marketing will play a critical role across the organization with the SVP of Strategy and Transformation by assessing new business opportunities (vertical, channels, and business models), defining potential product solutions (products, services, and technologies, including portal and online solutions), supporting the development of GTM strategies, and helping to manage the end-to-end roll-out of new products and customer solutions to ensure execution and value delivery. This individual will report to the SVP of Strategy and Transformation and work closely with the Executive Leadership Team (ELT) at Quench and leaders across Sales, Marketing, Customer Care, Service, Supply Chain, and IT.
Responsibilities
Develop visions and set the strategic direction of Quench solutions
for new product and service offerings including technology solutions (e.g. portal) and vertical needs (e.g. Hospitality, Manufacturing, Health) to ensure they align with customer needs, business growth, and overall strategy.
Distill and cascade vision and objectives of new Product/Solutions strategies and vision
for leadership and other internal and external stakeholders.
Understand product use cases, customer journeys, business applicability and impact of each use case , working closely with other Product, Direct and Indirect Sales, Product Management, Care, and Service leaders as well as our customers.
Manage new product/solution development and roll out , working at the cross section of functions and stakeholders to support the development, product management, and GTM efforts and operational plans and execution for supply chain and field service by influencing them for quicker decisions, manage business and technical roadblocks, and help solve problems and challenges.
Aid the team in defining product/solution requirements and roadmaps
including feasibility, effort, financial impact (revenue / cost savings) and strategic value.
Aids the development of the Go-to-Market (GTM) strategy and marketing positioning
teams for products/solutions for new markets and verticals with the Sales and Marketing teams, and effectively communicates updates to internal and external stakeholders on a regular basis.
Develop GTM and marketing plans for new products/solutions , including product launch, launch timeline, and sales forecasts together with Sales and Marketing, Strategy and key stakeholders.
Background Requirements
Relevant Experience Includes:
Ability to lead product/service solution visioning and road mapping, while being comfortable in rolling up sleeves and lead the day-to-day activities.
Successfully managed and delivered a wide variety of product solutions to internal and external stakeholders.
Strong collaboration skills and commitment to multi-functional thinking – ability to work across teams focused on strategy, technology, and data for new product/service solutions.
Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently while enabling change.
Proven experience influencing a business or marketing strategy through the application and/or management of competitive information, market awareness and product positioning.
Proven experience with managing product design and/or user experience.
Strong analytic and value-oriented mindset to be able to identify and deliver high value programs.
Ability to think strategically and ‘big picture’, to formulate appropriate product solutions to solve customer and vertical business needs.
Ability to develop business cases for new products and solutions and assess business opportunities.
Excellent verbal and written communication skills.
Essential Qualities :Highly motivated, collaborative, and innovative.
Resilient and high energy to drive to answers, working cross-functionally as needed.
Extremely strong communicator (verbal and written) and adept at developing relationships across diverse teams (including operational, technical, sales and marketing).
Comfortable analyzing data, interpreting, and identifying opportunities based on analysis.
Comfortable with shared accountability for outcomes associated with projects.
Strong problem solver to identify new pragmatic solutions for execution.
An effective time manager based on value-driven prioritization.
Honest, humble, integrity-driven in all facets of the role, owning and learning from mistakes.
Preferred experience :Minimum of 10 years of business experience product management/ marketing roles.
Proven track record in project management, product positioning, and marketing strategy.
Knowledge of Internet, ecommerce, and database applications.
BA/BS degree. Advanced degree and/or MBA desirable.
We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.
#LI-AB1
#J-18808-Ljbffr