The Clorox Company
Marketing Director
The Clorox Company, Alpharetta, Georgia, United States, 30239
Your role at Clorox:This role leads the Category and Brand marketing plans for Burt’s Bees. The successful leader will have holistic marketing experience, to drive exceptional consumer and customer marketing across countries and customers.In this role, you will:Develop People (30%)
IDEA: Accelerate an Inclusive Culture and sense of belongingStrengthen People Leadership skills (e.g. Manager competency)
Create an integrated, effective demand plan (18 Month horizon) (50%)
Manage brands with $300 in annual NCS, with Marketing budget of over $40MCreate a demand plan fully integrated across all functions, that delivers/exceeds BU goals and has the right balance of proven and new ideasDevelop growth strategies, anchored in consumer tensions to drive consistent HHP and share growthRecommend Initiatives/spend allocation for the BrandExecute integrated marketing plan having the D on major elements and changes throughout the year
Business understanding:
Ensure the Studio has a deep understanding of business drivers, competition, etc. at the appropriate level of granularity and across functions (Brand, Sales, HI/AI, etc.)
NRM (margin, pricing, etc.)
Develop plans to grow margin pulling levers including MTO, Pricing, PPA and demand spend optimization including trade
Consumer Insights/Trends/external lens:
Approve the annual research plan (dollars and intent)Ensure insights come from multiple places (not just research) and are actionable and leveraged against the businessApprove implementation of next steps from research/insight generation
Omni Planning:
Accelerate omni demand planning and integration to deliver full funnel planning and optimization, in partnership with sales planning and field teamsAll major customer choices (spending, AMPs, Shopper Marketing, Retailer Media, eComm) are part of integrated planMeets with LER’s on Category/Brand vision and plans
Brand Engagement:
Grow purpose-led, inclusive brands that serve Multicultural Millennials (MCM) and build CVM, Share, and HHPEnsures all brand engagement strategies and tactics are consistent with brand strategy and equity developmentApproves all Communication strategies and creative, integrated across category-focused brand teams for one brand plan
Innovation:
Increase value of innovation pipeline through MTI by co-developing (Mktg + R&D) big MTI betsEnsure sufficient product pipeline to deliver annual innovation targetsCreate new Where to Play choices that can drive significant growthDrive use/experimentation of new ways to build the consumer relationshipPartner with International BUs to develop and support global growth plans
What we look for:Experience:
Broad marketing expertise and track record of success across multiple assignments; must have experience as an Associate Director within a Studio at Clorox if an internal applicant; must have innovation experience; ideal to have experience outside Brand (Brand Engagement, Sales, GI).Workplace type:
Durham, NC is highly preferred. If not willing to relocate, open to other office locations with 30 to 50% Travel to Durham.We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.At Clorox, we have a Culture of Inclusion.
We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community.[U.S.] Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location.This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
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IDEA: Accelerate an Inclusive Culture and sense of belongingStrengthen People Leadership skills (e.g. Manager competency)
Create an integrated, effective demand plan (18 Month horizon) (50%)
Manage brands with $300 in annual NCS, with Marketing budget of over $40MCreate a demand plan fully integrated across all functions, that delivers/exceeds BU goals and has the right balance of proven and new ideasDevelop growth strategies, anchored in consumer tensions to drive consistent HHP and share growthRecommend Initiatives/spend allocation for the BrandExecute integrated marketing plan having the D on major elements and changes throughout the year
Business understanding:
Ensure the Studio has a deep understanding of business drivers, competition, etc. at the appropriate level of granularity and across functions (Brand, Sales, HI/AI, etc.)
NRM (margin, pricing, etc.)
Develop plans to grow margin pulling levers including MTO, Pricing, PPA and demand spend optimization including trade
Consumer Insights/Trends/external lens:
Approve the annual research plan (dollars and intent)Ensure insights come from multiple places (not just research) and are actionable and leveraged against the businessApprove implementation of next steps from research/insight generation
Omni Planning:
Accelerate omni demand planning and integration to deliver full funnel planning and optimization, in partnership with sales planning and field teamsAll major customer choices (spending, AMPs, Shopper Marketing, Retailer Media, eComm) are part of integrated planMeets with LER’s on Category/Brand vision and plans
Brand Engagement:
Grow purpose-led, inclusive brands that serve Multicultural Millennials (MCM) and build CVM, Share, and HHPEnsures all brand engagement strategies and tactics are consistent with brand strategy and equity developmentApproves all Communication strategies and creative, integrated across category-focused brand teams for one brand plan
Innovation:
Increase value of innovation pipeline through MTI by co-developing (Mktg + R&D) big MTI betsEnsure sufficient product pipeline to deliver annual innovation targetsCreate new Where to Play choices that can drive significant growthDrive use/experimentation of new ways to build the consumer relationshipPartner with International BUs to develop and support global growth plans
What we look for:Experience:
Broad marketing expertise and track record of success across multiple assignments; must have experience as an Associate Director within a Studio at Clorox if an internal applicant; must have innovation experience; ideal to have experience outside Brand (Brand Engagement, Sales, GI).Workplace type:
Durham, NC is highly preferred. If not willing to relocate, open to other office locations with 30 to 50% Travel to Durham.We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.At Clorox, we have a Culture of Inclusion.
We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community.[U.S.] Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location.This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
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