Autodesk
Senior Director, Growth Marketing, AMER
Autodesk, Denver, Colorado, United States, 80285
Job Requisition ID #
24WD79119Position Overview
Reporting to the VP Growth Marketing worldwide, the AMER Growth Marketing Senior Director has responsibility for overall planning and execution of ABM & demand gen activities across AMER Region. With a team of direct reports, they will drive awareness of the Autodesk brand and solutions, run multi-channel marketing programs, creating marketing experiences that engage customers across the lifecycle to drive growth.ResponsibilitiesSenior leader, with responsibility to drive the overall AMER growth marketing initiatives in line with local requirements as well as corporate goals.Directly manages the AMER Account Based Marketing team & Responsible for overall AMER ABM marketing budget, investing it judiciously to maximize ROI.Accountable for managing the overall marketing strategy & approach for AMER working in tandem with the other matrixed divisions driving campaigns in market for different segments.Responsible for overall AMER ABM marketing budget, investing it judiciously and reporting on ROI.Ensures continuous optimization of demand gen activities through objective review and improvement of content and tactics.Drives amplification of Autodesk marketing strategy through channel partners (MDF investments, training, etc.).Actively engages cross-functionally within the AMER organization and with global brand and industry teams.Acts as single point of contact for aligning execution in the AMER with brand objectives and industry business and positioning priorities.As the local marketing leader, ensure communication and collaboration with the AMER country leadership team.Drives strong alignment among the wider marketing teams executing in AMER to create a trusting & healthy team environment.Leads pan-AMER or Global Marketing projects as and when necessary.Actively participate in the Global AGM leadership to define strategies beneficial for the entire organization.Minimum Qualifications15+ years of experience in marketing for high-tech companies of which at least 5 in management positions.Proven success in managing in a matrixed organization and working with virtual teams.Knowledge of state-of-the-art marketing automation capabilities and how to utilize them to engage a target audience.Deep experience analyzing digital marketing metrics to inform decisions.Demonstrated ability to develop and adapt marketing content tailored to engage specific personas.Excellent English language skills.Demonstrated success in ABM, demand generation tactics including digital marketing and social marketing automation.Industry knowledge relevant to Autodesk market is an advantage.
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24WD79119Position Overview
Reporting to the VP Growth Marketing worldwide, the AMER Growth Marketing Senior Director has responsibility for overall planning and execution of ABM & demand gen activities across AMER Region. With a team of direct reports, they will drive awareness of the Autodesk brand and solutions, run multi-channel marketing programs, creating marketing experiences that engage customers across the lifecycle to drive growth.ResponsibilitiesSenior leader, with responsibility to drive the overall AMER growth marketing initiatives in line with local requirements as well as corporate goals.Directly manages the AMER Account Based Marketing team & Responsible for overall AMER ABM marketing budget, investing it judiciously to maximize ROI.Accountable for managing the overall marketing strategy & approach for AMER working in tandem with the other matrixed divisions driving campaigns in market for different segments.Responsible for overall AMER ABM marketing budget, investing it judiciously and reporting on ROI.Ensures continuous optimization of demand gen activities through objective review and improvement of content and tactics.Drives amplification of Autodesk marketing strategy through channel partners (MDF investments, training, etc.).Actively engages cross-functionally within the AMER organization and with global brand and industry teams.Acts as single point of contact for aligning execution in the AMER with brand objectives and industry business and positioning priorities.As the local marketing leader, ensure communication and collaboration with the AMER country leadership team.Drives strong alignment among the wider marketing teams executing in AMER to create a trusting & healthy team environment.Leads pan-AMER or Global Marketing projects as and when necessary.Actively participate in the Global AGM leadership to define strategies beneficial for the entire organization.Minimum Qualifications15+ years of experience in marketing for high-tech companies of which at least 5 in management positions.Proven success in managing in a matrixed organization and working with virtual teams.Knowledge of state-of-the-art marketing automation capabilities and how to utilize them to engage a target audience.Deep experience analyzing digital marketing metrics to inform decisions.Demonstrated ability to develop and adapt marketing content tailored to engage specific personas.Excellent English language skills.Demonstrated success in ABM, demand generation tactics including digital marketing and social marketing automation.Industry knowledge relevant to Autodesk market is an advantage.
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