Ocean Spray Cranberries
Sr. Manager, Integrated Marketing
Ocean Spray Cranberries, Lakeville, Massachusetts, us, 02347
Ocean Spray is hiring for a(n) Sr. Manager, Integrated Marketing! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.Position Location:
We're all about flexibility! This will be a
hybrid role
based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.The Integrated Marketing Senior Manager at Ocean Spray will report to the Marketing Activation Associate Director and is part strategic thinker and part project manager. This role is for you if you have a general understanding and desire to keep learning about all facets of the marketing ecosystem, including but not limited to, creative campaign development, social media, PR, partnerships, omni/shopper marketing, and paid media. You enjoy being a master collaborator who connects dots across various marketing tactics always looking for creative cohesion and ways to build authentic, human relationships with consumers. You stay one step ahead of the team anticipating issues and proactively thinking of creative solutions. You say bring it on to projects that are fast-paced and complex. Clear written and verbal communication is your strong suit.
A Day in the Life...Agency and Team StewardshipFosters collaboration among cross functional teams ensuring effective ways of workingLeads quarterly communications briefing with cross functional teamsEnsures business priorities are integrated across marketing ecosystem channelsManages weekly team and agency status calls by establishing agendas and sending meeting recapsDetermines the right time to share key updates with cross functional teams and is thoughtful for how teams are brought along for the journey with complex projectsForesees any issues and proactively works to find potential solutionsDevelops workback plans for integrated plan development and projects falling from integrated plansMarketing Planning Stewardship:Develops integrated marketing planning timelines from briefing through leadership presentations to meet in-market deadlinesLeads collaboration with cross functional teams (internal and external) to build integrated marketing plans with strategic storytelling.Stays up-to-date with marketing ecosystem tactics (including but not limited to creative campaign development, social media, PR, partnerships, omni/shopper marketing, and paid media)Connects dots across the marketing ecosystem ensuring creative cohesion and ways to build authentic, human relationships with consumersBuilds integrated marketing presentation templates with strategic storytelling embedded to guide inputs needed from cross functional teamsCreative Stewardship:Serves as the day-to-day contact for Ocean Spray's creative agency partnersEnsures internal team needs are being address by agency partnersWrites briefs in collaboration with cross functional team members for creative asset needs (including by not limited to creative campaigns, influencers, and paid asset)Builds and communicates ways of working for the teams involved in creative development and production processesBuilds timelines and schedules meetings to steward the team throughout the creative development and production processesCommunicates expectations and next steps with internal team members throughout the creative development and production processesWhat We Are Looking For:B.A. or equivalent7+ years of relevant experience on either agency or client-sideGeneral understanding of the marketing ecosystem (including but not limited to creative campaign development, social media, PR, partnerships omni/shopper marketing, and paid media)Ability to manage multiple projects and deadlines in a fast-paced environmentExcellent organizational and project management skillsExperience collaborating with cross functional teamsExperience managing agency partners and/or client relationshipsStrong written and verbal communications skillsStrong MS Excel, PowerPoint and Word skillsExperience with CPG Food/Beverage space is a plusEducation:Bachelor's or University Degree (Required)
Work Experience:At least 7 Years of Experience
Benefits:Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth servicesFertility benefitsTransgender benefits1:1 health coaching and more
401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions - Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable givingWho We Are:You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:G rower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable
R esults - Guided by purpose, we are focused on delivering results for our grower-owners.I ntegrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive
T eamwork - We build diverse and inclusive teams that strengthen our cooperative.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
We're all about flexibility! This will be a
hybrid role
based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.The Integrated Marketing Senior Manager at Ocean Spray will report to the Marketing Activation Associate Director and is part strategic thinker and part project manager. This role is for you if you have a general understanding and desire to keep learning about all facets of the marketing ecosystem, including but not limited to, creative campaign development, social media, PR, partnerships, omni/shopper marketing, and paid media. You enjoy being a master collaborator who connects dots across various marketing tactics always looking for creative cohesion and ways to build authentic, human relationships with consumers. You stay one step ahead of the team anticipating issues and proactively thinking of creative solutions. You say bring it on to projects that are fast-paced and complex. Clear written and verbal communication is your strong suit.
A Day in the Life...Agency and Team StewardshipFosters collaboration among cross functional teams ensuring effective ways of workingLeads quarterly communications briefing with cross functional teamsEnsures business priorities are integrated across marketing ecosystem channelsManages weekly team and agency status calls by establishing agendas and sending meeting recapsDetermines the right time to share key updates with cross functional teams and is thoughtful for how teams are brought along for the journey with complex projectsForesees any issues and proactively works to find potential solutionsDevelops workback plans for integrated plan development and projects falling from integrated plansMarketing Planning Stewardship:Develops integrated marketing planning timelines from briefing through leadership presentations to meet in-market deadlinesLeads collaboration with cross functional teams (internal and external) to build integrated marketing plans with strategic storytelling.Stays up-to-date with marketing ecosystem tactics (including but not limited to creative campaign development, social media, PR, partnerships, omni/shopper marketing, and paid media)Connects dots across the marketing ecosystem ensuring creative cohesion and ways to build authentic, human relationships with consumersBuilds integrated marketing presentation templates with strategic storytelling embedded to guide inputs needed from cross functional teamsCreative Stewardship:Serves as the day-to-day contact for Ocean Spray's creative agency partnersEnsures internal team needs are being address by agency partnersWrites briefs in collaboration with cross functional team members for creative asset needs (including by not limited to creative campaigns, influencers, and paid asset)Builds and communicates ways of working for the teams involved in creative development and production processesBuilds timelines and schedules meetings to steward the team throughout the creative development and production processesCommunicates expectations and next steps with internal team members throughout the creative development and production processesWhat We Are Looking For:B.A. or equivalent7+ years of relevant experience on either agency or client-sideGeneral understanding of the marketing ecosystem (including but not limited to creative campaign development, social media, PR, partnerships omni/shopper marketing, and paid media)Ability to manage multiple projects and deadlines in a fast-paced environmentExcellent organizational and project management skillsExperience collaborating with cross functional teamsExperience managing agency partners and/or client relationshipsStrong written and verbal communications skillsStrong MS Excel, PowerPoint and Word skillsExperience with CPG Food/Beverage space is a plusEducation:Bachelor's or University Degree (Required)
Work Experience:At least 7 Years of Experience
Benefits:Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth servicesFertility benefitsTransgender benefits1:1 health coaching and more
401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions - Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable givingWho We Are:You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:G rower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable
R esults - Guided by purpose, we are focused on delivering results for our grower-owners.I ntegrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive
T eamwork - We build diverse and inclusive teams that strengthen our cooperative.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.