Aventon
Director of Growth Marketing - Brea, CA
Aventon, Brea, California, United States, 92631
Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.The Role:The Director of Growth Marketing will be responsible for developing and executing comprehensive digital marketing strategies to drive growth and engagement. The ideal candidate is a strategic thinker with strong data analytic skills, a strong analytical mindset, and a proven track record of managing successful digital marketing campaigns.Please note this role requires working onsite at our headquarters in Brea, California.Responsibilities:
Develop and implement a cohesive digital marketing strategy that aligns with business goals and objectives.Lead and manage the paid performance team, including PPC, display advertising, social media advertising, and other paid channels.Oversee SEO strategies to improve organic search rankings, drive traffic, and increase conversions.Develop and execute effective email and SMS marketing campaigns to engage and retain customers.Monitor and analyze performance metrics across all digital channels, providing regular reports and insights to senior management.Utilize strong data analytic skills to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.Collaborate with cross-functional teams, including content, design, and product, to ensure a consistent and integrated approach to digital marketing.Stay up-to-date with the latest industry trends, technologies, and best practices to keep our digital marketing efforts ahead of the curve.Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.Mentor and develop the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.5+ years of experience in digital marketing, with a focus on paid performance, SEO, email, and SMS marketing.Proven track record of developing and executing successful growth strategies and driving sales and customer acquisition.Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.Strong data analytic skills, with proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and SMS marketing tools.Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Keys to Success:
DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.ENGAGED – you love the work, love the product, and believe in the mission.$157,000 - $203,000 a year
EQUAL EMPLOYMENT OPPORTUNITY:Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at hr@aventon.com.This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
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Develop and implement a cohesive digital marketing strategy that aligns with business goals and objectives.Lead and manage the paid performance team, including PPC, display advertising, social media advertising, and other paid channels.Oversee SEO strategies to improve organic search rankings, drive traffic, and increase conversions.Develop and execute effective email and SMS marketing campaigns to engage and retain customers.Monitor and analyze performance metrics across all digital channels, providing regular reports and insights to senior management.Utilize strong data analytic skills to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.Collaborate with cross-functional teams, including content, design, and product, to ensure a consistent and integrated approach to digital marketing.Stay up-to-date with the latest industry trends, technologies, and best practices to keep our digital marketing efforts ahead of the curve.Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.Mentor and develop the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.5+ years of experience in digital marketing, with a focus on paid performance, SEO, email, and SMS marketing.Proven track record of developing and executing successful growth strategies and driving sales and customer acquisition.Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.Strong data analytic skills, with proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and SMS marketing tools.Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Keys to Success:
DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.ENGAGED – you love the work, love the product, and believe in the mission.$157,000 - $203,000 a year
EQUAL EMPLOYMENT OPPORTUNITY:Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at hr@aventon.com.This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
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