Neurocrine Biosciences
Consumer Marketing Associate Director OR Director - CAH
Neurocrine Biosciences, San Diego, California, United States, 92189
Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (* in collaboration with AbbVie )About the Role:This position will be responsible for all Consumer marketing activities for a potential rare disease product in the US (Congenital Adrenal Hyperplasia).
The AD/Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones. They will also work closely across teams to help Neurocrine develop strategies for and manage consumer services, including HUB, consumer education services, CRM systems, education, caregiver support, and more that provides an optimal consumer experience. They will also be responsible for ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Consumer Services, Consumer Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Opinion Leader and Medical Marketing, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.
The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal/omni-channel tactical execution for CAH consumers and families. In addition, this individual will be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, consumer educational programs. They will lead the development of brand-building marketing plans for consumer, and support tactics to accelerate growth for the key brands in CAH.
This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep consumer marketing experience and brand leadership experience. They understand and prioritize the nuances and the importance of connecting HCP and Consumer strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, consumer services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The AD/Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.
The Director, Marketing will be responsible for driving the implementation and execution of Patient/Caregiver (CG) marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont launch plan and will be responsible for all elements of the promotional platform for CAH patients and their loved ones. They will also work closely across teams to help Neurocrine develop patient services and support, including HUB, patient education services, CRM systems, education, caregiver support, and more that provides an optimal patient experience. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Patient Services, Patient Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.
The role will include creative development of marketing materials to support the CAH program field-based as well as non-personal/omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of patient opinion leaders and speakers bureau engagement, patient service program optimization, patient advocacy group relationships, patient educational programs, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH.
This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep patient marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, patient services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.
_Your Contributions (include, but are not limited to):
Work cross-functionally to solicit input to develop the Annual Brand Plan, Patient Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance patient/CG education
Lead the development and execution of the CAH/crinecerfont consumer strategy and campaigns across appropriate channels, including brand positioning, concept design and messaging
Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing
Supports/develops, leads and manages the patient advocacy and patient opinion leader engagement strategy including the CAH Patient Speaker Bureau, patient programs executed by the field or brand team, develops strong relationships with key patients, advocacy groups and other entities
Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events
Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
Deep experience in leading the successful development and creation of patient/CG marketing content that simply and concisely communicates complex, scientifically nuanced and empathetic/sensitive concepts through PRC process; oversees the pull through across multiple tactical modalities
Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, HCP marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced commercial environment
Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
Contributes to the strategic development and execution of the brand initiatives
Serves as a subject matter expert for the product, market and treatment landscape
Leads team in development and implementation of innovative patient programs platforms, including personal and non-personal programs
Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
Omni-channel patient marketing (print, digital, social) evangelist with deep experience
Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to impact the long-term strategies based on the market trends and competitive environment
Partner with Corporate Communications & Public Relations team to ensure a compelling and consistent narrative for company and brand
Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy
Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
Informs competitive planning and strategic efforts
Participates in annual brand planning activities, including forecasts and budgeting
Other duties as assigned
Requirements:
BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
Master's or MBA degree preferred and 10+ years of related experience OR
PhD and 8+ years of related experience
Extensive previous managerial experiences also required
Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Exhibits passion and empathy to build meaningful experiences with patients by understanding their needs and desires
Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel digital marketing
Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs
Experience executing advisory boards and competitive intelligence
Aptitude for building positive working relationships
Ability to effectively manage multiple projects and vendors
Demonstrated proficiency in PowerPoint, Word and Excel
Demonstrates strength in analytics to translate data into insights and indicated actions
Creative and innovative, while also possessing analytical problem-solving skills
Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness
Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
High ethical standards and personal integrity
Proven ability to hit the ground running and take charge of the position
Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
Ability to navigate organization with minimal direction, in support of completing tasks
Flexibility to accommodate constantly changing environment
Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
Ability to work as part of and lead multiple teams
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent computer skills
Excellent listening, verbal and written communication, and presentation skills
Excellent problem-solving and analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Ability to manage and develop others
#LI-SW1Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description._The annual base salary we reasonably expect to pay is $188,400.00-$272,775.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (* in collaboration with AbbVie )About the Role:This position will be responsible for all Consumer marketing activities for a potential rare disease product in the US (Congenital Adrenal Hyperplasia).
The AD/Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones. They will also work closely across teams to help Neurocrine develop strategies for and manage consumer services, including HUB, consumer education services, CRM systems, education, caregiver support, and more that provides an optimal consumer experience. They will also be responsible for ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Consumer Services, Consumer Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Opinion Leader and Medical Marketing, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.
The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal/omni-channel tactical execution for CAH consumers and families. In addition, this individual will be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, consumer educational programs. They will lead the development of brand-building marketing plans for consumer, and support tactics to accelerate growth for the key brands in CAH.
This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep consumer marketing experience and brand leadership experience. They understand and prioritize the nuances and the importance of connecting HCP and Consumer strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, consumer services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The AD/Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.
The Director, Marketing will be responsible for driving the implementation and execution of Patient/Caregiver (CG) marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont launch plan and will be responsible for all elements of the promotional platform for CAH patients and their loved ones. They will also work closely across teams to help Neurocrine develop patient services and support, including HUB, patient education services, CRM systems, education, caregiver support, and more that provides an optimal patient experience. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Patient Services, Patient Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.
The role will include creative development of marketing materials to support the CAH program field-based as well as non-personal/omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of patient opinion leaders and speakers bureau engagement, patient service program optimization, patient advocacy group relationships, patient educational programs, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH.
This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep patient marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, patient services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.
_Your Contributions (include, but are not limited to):
Work cross-functionally to solicit input to develop the Annual Brand Plan, Patient Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance patient/CG education
Lead the development and execution of the CAH/crinecerfont consumer strategy and campaigns across appropriate channels, including brand positioning, concept design and messaging
Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing
Supports/develops, leads and manages the patient advocacy and patient opinion leader engagement strategy including the CAH Patient Speaker Bureau, patient programs executed by the field or brand team, develops strong relationships with key patients, advocacy groups and other entities
Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events
Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
Deep experience in leading the successful development and creation of patient/CG marketing content that simply and concisely communicates complex, scientifically nuanced and empathetic/sensitive concepts through PRC process; oversees the pull through across multiple tactical modalities
Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, HCP marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced commercial environment
Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
Contributes to the strategic development and execution of the brand initiatives
Serves as a subject matter expert for the product, market and treatment landscape
Leads team in development and implementation of innovative patient programs platforms, including personal and non-personal programs
Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
Omni-channel patient marketing (print, digital, social) evangelist with deep experience
Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to impact the long-term strategies based on the market trends and competitive environment
Partner with Corporate Communications & Public Relations team to ensure a compelling and consistent narrative for company and brand
Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy
Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
Informs competitive planning and strategic efforts
Participates in annual brand planning activities, including forecasts and budgeting
Other duties as assigned
Requirements:
BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
Master's or MBA degree preferred and 10+ years of related experience OR
PhD and 8+ years of related experience
Extensive previous managerial experiences also required
Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Exhibits passion and empathy to build meaningful experiences with patients by understanding their needs and desires
Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel digital marketing
Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs
Experience executing advisory boards and competitive intelligence
Aptitude for building positive working relationships
Ability to effectively manage multiple projects and vendors
Demonstrated proficiency in PowerPoint, Word and Excel
Demonstrates strength in analytics to translate data into insights and indicated actions
Creative and innovative, while also possessing analytical problem-solving skills
Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness
Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
High ethical standards and personal integrity
Proven ability to hit the ground running and take charge of the position
Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
Ability to navigate organization with minimal direction, in support of completing tasks
Flexibility to accommodate constantly changing environment
Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
Ability to work as part of and lead multiple teams
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent computer skills
Excellent listening, verbal and written communication, and presentation skills
Excellent problem-solving and analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Ability to manage and develop others
#LI-SW1Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description._The annual base salary we reasonably expect to pay is $188,400.00-$272,775.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.