Neurocrine Bioscience
Consumer Marketing Associate Director OR Director - CAH
Neurocrine Bioscience, San Diego, California, United States, 92189
Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, endometriosis and uterine fibroids, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas.
About the Role:
This position will be responsible for all Consumer marketing activities for a potential rare disease product in the US (Congenital Adrenal Hyperplasia). The AD/Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones.
The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal/omni-channel tactical execution for CAH consumers and families. This individual will also be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, and consumer educational programs.
Your Contributions (include, but are not limited to):
Work cross-functionally to solicit input to develop the Annual Brand Plan, Patient Engagement Plan, aligning with patient marketing plan and support the budget allocation process.
Lead the development and execution of the CAH/crinecerfont consumer strategy and campaigns across appropriate channels.
Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts.
Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets.
Develop and maintain strong, collaborative working relationships with key cross-functional partners.
Contributes to the strategic development and execution of the brand initiatives.
Leads team in development and implementation of innovative patient programs platforms.
Omni-channel patient marketing (print, digital, social) evangelist with deep experience.
Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy.
Other duties as assigned.
Requirements:
BS/BA degree in scientific or business discipline and 12+ years of relevant experience.
Marketing acumen with demonstrable depth of knowledge in rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs.
Excellent listening, verbal and written communication, and presentation skills.
Ability to manage and develop others.
Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.
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At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, endometriosis and uterine fibroids, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas.
About the Role:
This position will be responsible for all Consumer marketing activities for a potential rare disease product in the US (Congenital Adrenal Hyperplasia). The AD/Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones.
The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal/omni-channel tactical execution for CAH consumers and families. This individual will also be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, and consumer educational programs.
Your Contributions (include, but are not limited to):
Work cross-functionally to solicit input to develop the Annual Brand Plan, Patient Engagement Plan, aligning with patient marketing plan and support the budget allocation process.
Lead the development and execution of the CAH/crinecerfont consumer strategy and campaigns across appropriate channels.
Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts.
Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets.
Develop and maintain strong, collaborative working relationships with key cross-functional partners.
Contributes to the strategic development and execution of the brand initiatives.
Leads team in development and implementation of innovative patient programs platforms.
Omni-channel patient marketing (print, digital, social) evangelist with deep experience.
Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy.
Other duties as assigned.
Requirements:
BS/BA degree in scientific or business discipline and 12+ years of relevant experience.
Marketing acumen with demonstrable depth of knowledge in rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs.
Excellent listening, verbal and written communication, and presentation skills.
Ability to manage and develop others.
Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.
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