Walmart
(USA) Manager, Campaign Optimization
Walmart, San Bruno, California, United States, 94066
Position Summary...
What you'll do...
Rev Ops Programmatic Sr. Media Buyer- Walmart Connect
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.
Walmart Connect (the digital ad sales arm for Walmart.com, Jet, Hayneedle, Online Grocery, Vudu, etc.) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart's in-store data, online data, and extensive reach to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.
Responsibilities
Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
Oversee media tracking and analytics set up and implementation
Actively participate in media planning discussions, such as trafficking strategies, forecasting, product recommendations, and audience evaluation
Collaborate with Media Sales, Strategy, Analytics and Yield teams to ensure campaigns are structured in a way to produce optimal data and performance outputs
Own key advertiser accounts for Walmart Connect, providing exemplary white glove service for these high-touch clients
Work with Analytics team to ensure plans will allow for accurate data collection, efficiency, and effectiveness
QA ads to ensure they meet site specs and requirements
Generate, QA, and troubleshoot implementation of tracking tags
Work with Trafficking and Ad Ops to troubleshoot ads or tag issues
Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors
Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect's offerings
Be a programmatic subject matter expert for Walmart Connect
Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation
Own special projects to improve the efficiency, effectiveness, and measurement of Walmart Connect's programmatic offerings, partnering cross-functionally to achieve results
Present unique findings, industry updates, team updates, best practices, etc. to the larger Rev Ops and Walmart Connect sales teams
Build relationships and visibility with Rev Ops leadership through cross-functional taskforces, presentations, participating in industry invents, exploring/training in areas outside subject matter expertise, etc.
Train new-hires on Walmart Connect's processes and best practices, QA and provide guidance for new-hire work, and assist new-hires with optimization strategies that drive WMC goals
Minimum Requirements
5+ years of experience in programmatic buying, programmatic planning/strategy, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management
Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g. Doubleclick, Sizmek, etc.)
Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units
Bachelor's Degree
Strong presentation skills
Strong verbal and written communication skills
Passion for digital media and advertising technology
Attention to detail and creative thinking
Team player who enjoys working in a collaborative, open environment
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279/Los Angeles, California US-10988:The annual salary range for this position is $96,000.00-$186,000.00
San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
What you'll do...
Rev Ops Programmatic Sr. Media Buyer- Walmart Connect
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.
Walmart Connect (the digital ad sales arm for Walmart.com, Jet, Hayneedle, Online Grocery, Vudu, etc.) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart's in-store data, online data, and extensive reach to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.
Responsibilities
Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
Oversee media tracking and analytics set up and implementation
Actively participate in media planning discussions, such as trafficking strategies, forecasting, product recommendations, and audience evaluation
Collaborate with Media Sales, Strategy, Analytics and Yield teams to ensure campaigns are structured in a way to produce optimal data and performance outputs
Own key advertiser accounts for Walmart Connect, providing exemplary white glove service for these high-touch clients
Work with Analytics team to ensure plans will allow for accurate data collection, efficiency, and effectiveness
QA ads to ensure they meet site specs and requirements
Generate, QA, and troubleshoot implementation of tracking tags
Work with Trafficking and Ad Ops to troubleshoot ads or tag issues
Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors
Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect's offerings
Be a programmatic subject matter expert for Walmart Connect
Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation
Own special projects to improve the efficiency, effectiveness, and measurement of Walmart Connect's programmatic offerings, partnering cross-functionally to achieve results
Present unique findings, industry updates, team updates, best practices, etc. to the larger Rev Ops and Walmart Connect sales teams
Build relationships and visibility with Rev Ops leadership through cross-functional taskforces, presentations, participating in industry invents, exploring/training in areas outside subject matter expertise, etc.
Train new-hires on Walmart Connect's processes and best practices, QA and provide guidance for new-hire work, and assist new-hires with optimization strategies that drive WMC goals
Minimum Requirements
5+ years of experience in programmatic buying, programmatic planning/strategy, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management
Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g. Doubleclick, Sizmek, etc.)
Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units
Bachelor's Degree
Strong presentation skills
Strong verbal and written communication skills
Passion for digital media and advertising technology
Attention to detail and creative thinking
Team player who enjoys working in a collaborative, open environment
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279/Los Angeles, California US-10988:The annual salary range for this position is $96,000.00-$186,000.00
San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.