Ottobock
Performance Marketing Manager
Ottobock, Austin, Texas, us, 78716
Location: Austin, TX, US, 78758
Contract Type: regular
Scope of employment: full-time
Job ID: 7223
Ottobock North America is in search of a Performance Marketing Manager to join our team in Austin, Texas (hybrid work schedule)
This position will mainly support our Patient Care and Healthcare divisions, and be responsible for defining, developing, and deploying online and offline marketing and advertising campaigns to drive interactions, brand awareness, customer and patient leads, and grow our patient care footprint in North America. Once campaigns are launched, the Performance Marketing Manager will monitor the progress and success, while ensuring that activations remain on budget and generate the intended ROI.
Duties & Responsibilities
End to end management of performance marketing activities across Paid Social channels in our B2B and B2C channels (Meta, Google, LinkedIn, etc)
Supporting performance marketing activities across additional channels such as Paid Search and working closely with our global media agency to implement, optimize and report on performance
Monitor campaign performance and implement data-driven insights to improve outlined KPIs
Collaborate with global marketing managers to ensure alignment on brand and global campaigns
Plan media placements with product marketers to ensure ads are optimized to editorial calendars and industry activity
Understand SEM implications for both patient care and product business and report on KPIs
Work closely with the wider marketing team to optimize audience strategies.
Execute eMail Marketing Campaigns using Salesforce Marketing Cloud and monitor performance
Close collaboration with Website and CRM manager to align our digital funnel to maximize conversion on our campaign activities such as driving product trials, information requests, and clinic enquiries
Ensure efficient budget spend across performance marketing channels
Report on KPIs of all media activities
Qualifications
Minimum 3 years of advertising, performance marketing or digital marketing experience in health care or related industry.
Performance media (SEM and Social) strategy experience
Strong campaign planning and execution skills and proven ability to leverage audience engagement to drive measurable conversion impact
Strong content creation skills and creative mindset
Working experience with website analytics (mainly Google analytics)
Excellent understanding of social media advertising across major platforms (Google, Instagram, Facebook, Twitter)
Ability to weigh competing priorities, manage tradeoffs, and evaluate opportunistic ideas against potential business impact.
Demonstrates a strong ownership mentality and aptitude for deeply understanding an audience, market, or landscape.
Ottobock will not discriminate against any applicant for employment because of race, color, age, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age (40 or older), disability or genetic information. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age (40 or older) disability and genetic information.
Note: Ottobock does not accept CVs from recruiting agencies or staffing firms and will not consider payment of any referral compensation or recruiter fee relating to unsolicited CVs. We kindly request that all job seekers interested in opportunities with us apply directly through our official careers page: https://www.ottobock.com/en-us/careers
Diversity at OttobockFor us, the focus is on treating each other with respect and enjoying our work. We value diversity and therefore expressly welcome all applications regardless of gender, age, nationality, disability, ethnicity and social origin, religious beliefs or sexual orientation. This includes special consideration for severely disabled individuals with equal suitability.
Your future at OttobockOttobock's products and services in the areas of Prosthetics, NeuroMobility, Patient Care, Exoskeletons developed by 'SUITX by Ottobock' and Business Solutions ensure independence and quality of life when personal mobility is restricted. With over 9,000 employees in almost 60 countries, our company is the world market leader in technical orthopedics.
Your ideas and commitment will inspire your colleagues and staff, and will further the interests of Ottobock. Be part of a dynamic, growing company with flat hierarchies. We offer a richly diverse field of work, individual development opportunities and extensive qualification programs in our Ottobock Academy.
Please only apply via our online job portal at jobs.ottobock.com. Please quote the Job-ID for the position in question, and also state your earliest starting date and salary requirements. We look forward to receiving your application!
#J-18808-Ljbffr
Contract Type: regular
Scope of employment: full-time
Job ID: 7223
Ottobock North America is in search of a Performance Marketing Manager to join our team in Austin, Texas (hybrid work schedule)
This position will mainly support our Patient Care and Healthcare divisions, and be responsible for defining, developing, and deploying online and offline marketing and advertising campaigns to drive interactions, brand awareness, customer and patient leads, and grow our patient care footprint in North America. Once campaigns are launched, the Performance Marketing Manager will monitor the progress and success, while ensuring that activations remain on budget and generate the intended ROI.
Duties & Responsibilities
End to end management of performance marketing activities across Paid Social channels in our B2B and B2C channels (Meta, Google, LinkedIn, etc)
Supporting performance marketing activities across additional channels such as Paid Search and working closely with our global media agency to implement, optimize and report on performance
Monitor campaign performance and implement data-driven insights to improve outlined KPIs
Collaborate with global marketing managers to ensure alignment on brand and global campaigns
Plan media placements with product marketers to ensure ads are optimized to editorial calendars and industry activity
Understand SEM implications for both patient care and product business and report on KPIs
Work closely with the wider marketing team to optimize audience strategies.
Execute eMail Marketing Campaigns using Salesforce Marketing Cloud and monitor performance
Close collaboration with Website and CRM manager to align our digital funnel to maximize conversion on our campaign activities such as driving product trials, information requests, and clinic enquiries
Ensure efficient budget spend across performance marketing channels
Report on KPIs of all media activities
Qualifications
Minimum 3 years of advertising, performance marketing or digital marketing experience in health care or related industry.
Performance media (SEM and Social) strategy experience
Strong campaign planning and execution skills and proven ability to leverage audience engagement to drive measurable conversion impact
Strong content creation skills and creative mindset
Working experience with website analytics (mainly Google analytics)
Excellent understanding of social media advertising across major platforms (Google, Instagram, Facebook, Twitter)
Ability to weigh competing priorities, manage tradeoffs, and evaluate opportunistic ideas against potential business impact.
Demonstrates a strong ownership mentality and aptitude for deeply understanding an audience, market, or landscape.
Ottobock will not discriminate against any applicant for employment because of race, color, age, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age (40 or older), disability or genetic information. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age (40 or older) disability and genetic information.
Note: Ottobock does not accept CVs from recruiting agencies or staffing firms and will not consider payment of any referral compensation or recruiter fee relating to unsolicited CVs. We kindly request that all job seekers interested in opportunities with us apply directly through our official careers page: https://www.ottobock.com/en-us/careers
Diversity at OttobockFor us, the focus is on treating each other with respect and enjoying our work. We value diversity and therefore expressly welcome all applications regardless of gender, age, nationality, disability, ethnicity and social origin, religious beliefs or sexual orientation. This includes special consideration for severely disabled individuals with equal suitability.
Your future at OttobockOttobock's products and services in the areas of Prosthetics, NeuroMobility, Patient Care, Exoskeletons developed by 'SUITX by Ottobock' and Business Solutions ensure independence and quality of life when personal mobility is restricted. With over 9,000 employees in almost 60 countries, our company is the world market leader in technical orthopedics.
Your ideas and commitment will inspire your colleagues and staff, and will further the interests of Ottobock. Be part of a dynamic, growing company with flat hierarchies. We offer a richly diverse field of work, individual development opportunities and extensive qualification programs in our Ottobock Academy.
Please only apply via our online job portal at jobs.ottobock.com. Please quote the Job-ID for the position in question, and also state your earliest starting date and salary requirements. We look forward to receiving your application!
#J-18808-Ljbffr