Digital Ad Specialist

Join the fastest-growing family law firm in California, where we pride ourselves not only on providing great service to fathers in need, but also on our commitment to our employees' professional and personal growth. Our firm is renowned for its vibrant culture, dedication to work-life balance, and a supportive environment that fosters career advancement and personal development. We are excited to offer: Great Pay: Competitive salary with performance bonus opportunities 401(k) Match: Generous matching to help secure your future. Unlimited Vacation Policy: We believe in work-life balance and trust our team to manage their time off in a way that benefits them the most. Opportunities for Advancement: Our rapid growth means ample opportunities for you to grow professionally and take on new challenges. Full Benefits: Comprehensive health, dental, and vision plans to meet all your needs. Great Culture: Be part of a team where your contributions are valued, and your wellbeing is paramount. Job Summary: Reel Fathers Rights APC is seeking a highly motivated and skilled Digital Advertising Specialist. This role will be a pivotal piece of the marketing team and will work closely with the marketing manager to strategize, create, optimize, and analyze advertising campaigns. Deep knowledge in Google Ads, Google LSA, Meta Ads, and other self-serve platforms are required, as well as understanding of landing pages, marketing funnels, and consumer behavior. Individuals filling this role will use their skills in keyword research, ad copywriting, bid management, and performance analysis to optimize campaigns for maximum ROAS. Key Responsibilities: Implement comprehensive digital advertising strategies across Google Ads, Facebook/Instagram (meta), and other paid platforms. Create, manage, and optimize advertising campaigns to drive maximum ROI and achieve client objectives. Monitor campaign performance metrics and analyze data to identify areas for improvement and optimization. Conduct keyword research, audience targeting, and ad copywriting to enhance campaign effectiveness. Collaborate with internal teams to ensure seamless execution and alignment with overall marketing objectives. Stay updated on industry trends, algorithm changes, and best practices to maintain a competitive edge. Assist in managing other marketing tools such as CallRail, Google Analytics, HubSpot, GTM, Wordpress, and others. Requirements: Proficiency in digital advertising networks such as Google Ads, Google LSA, Facebook Ads Manager, Instagram Ads, AudioGo, StackAdapt, Ground Truth, Adroll and other paid channels. Proven experience in optimizing campaigns, managing budgets, and achieving desired outcomes. Strong analytical skills with a data-driven approach to decision-making. Detail-oriented mindset with a focus on delivering high-quality results. Excellent communication and collaboration skills to work effectively within a team environment. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads Certificate and Facebook Blueprint certifications. Experience with other digital advertising platforms such as LinkedIn Ads, Twitter Ads, and other digital platforms. Knowledge of SEO principles and strategies. Familiarity with tools like Google Analytics, Google Tag Manager, and Facebook Pixel.