Sinclair Broadcast Group
Paid Search Manager
Sinclair Broadcast Group, Cockeysville, Maryland, United States, 21030
Compulse is looking for a highly skilled and motivated Paid Search Manager to oversee the day-to-day operations of our paid search team.
The Paid Search Manager is a key part of the paid media team at Compulse. The ideal candidate has a strong background in paid search and YouTube account management and optimizing towards unique KPIs. This includes maximizing conversions, improving CPAs, and other unique metrics. The ideal candidate has experience managing a team of search marketers and has strong project management skills. This person will be the main point of contact for both internal and external teams and should have strong verbal communication and presentation skills.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
Responsible for strategic input and oversight across paid search portfolio of accounts to drive success.Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations.Lead internal and external communication with partners and clients. Ability to tell the right story with data.Build and refine processes to benefit the paid search department.Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI.Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency.Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads).Coach and develop a team of search marketers, as well as balancing workload and staffing needs.
Requirements:
6+ years' experience building and optimizing paid search campaigns in Google Ads, Microsoft Ads, and YouTube.Minimum 3+ years of people management experience leading a team.Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads).Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the paid search industry.Strong ad copy writing skills for clients across multiple industries.Ability to analyze and interpret data to optimize marketing ROI and performance.Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data.Excellent presentation skills to audiences and clients of varying sizes and levels.Strong organizational and project management skills.Ability to work independently and as part of a team.A proactive, solutions-oriented professional.
Recommended Skills:
Google Ads Search Certification.Microsoft/ Bing Search Certification.Experience with 3rd party management tools (SA360, Kensoo/ Skai, Marin, and others).
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The Paid Search Manager is a key part of the paid media team at Compulse. The ideal candidate has a strong background in paid search and YouTube account management and optimizing towards unique KPIs. This includes maximizing conversions, improving CPAs, and other unique metrics. The ideal candidate has experience managing a team of search marketers and has strong project management skills. This person will be the main point of contact for both internal and external teams and should have strong verbal communication and presentation skills.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
Responsible for strategic input and oversight across paid search portfolio of accounts to drive success.Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations.Lead internal and external communication with partners and clients. Ability to tell the right story with data.Build and refine processes to benefit the paid search department.Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI.Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency.Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads).Coach and develop a team of search marketers, as well as balancing workload and staffing needs.
Requirements:
6+ years' experience building and optimizing paid search campaigns in Google Ads, Microsoft Ads, and YouTube.Minimum 3+ years of people management experience leading a team.Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads).Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the paid search industry.Strong ad copy writing skills for clients across multiple industries.Ability to analyze and interpret data to optimize marketing ROI and performance.Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data.Excellent presentation skills to audiences and clients of varying sizes and levels.Strong organizational and project management skills.Ability to work independently and as part of a team.A proactive, solutions-oriented professional.
Recommended Skills:
Google Ads Search Certification.Microsoft/ Bing Search Certification.Experience with 3rd party management tools (SA360, Kensoo/ Skai, Marin, and others).
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