First Baptist Atlanta
Director of Marketing and Communications
First Baptist Atlanta, Atlanta, Georgia, United States, 30383
POSITION SUMMARY The Director of Marketing and Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.
QUALIFICATIONS
Must have a growing and mature personal relationship with Jesus Christ
Must align with the beliefs, values, and mission of First Baptist Atlanta
Bachelor’s degree or higher in marketing, communications, or related study
Minimum 10 years’ experience in marketing and communications
Must be an effective manager of individual employees and teams
Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members
Must be accessible at all times for addressing emergencies that may arise
Must be proficient with programs in Microsoft suite, Adobe suite, as well as Social and Digital Media platforms
Must possess robust copywriting and editing skills
Must possess strong time management and leadership skills
ESSENTIAL FUNCTIONS
Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences
Work with the team to develop all digital, social, video, audio, and print content
Build brand awareness, including positioning, and set guidelines to maintain the brand standard
Utilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reach
Oversee, track, analyze, and report on the performance of the website and social media
Provide oversight and direction for contractors and vendors
Recruit and train a volunteer team to assist with photography and livestream monitoring
Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts
Establishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance
Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations
Establish annual goals for increasing effectiveness in all areas of communications
Provide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development
Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications
Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies
Prepare the annual Communications departmental budget for proposal to the Senior Pastor
Whatever it takes
ADDITIONAL DUTIES
Performs the annual employee review of job performance of direct reports
Provides team members and volunteers with training opportunities and other resources for each team member’s personal, professional, and spiritual development
Explores and pursues professional associations and networks among other churches and ministries for collaborative enrichment in all areas pertinent to effective Great Commission ministries through the local church
Tithes income to the church
QUALIFICATIONS
Must have a growing and mature personal relationship with Jesus Christ
Must align with the beliefs, values, and mission of First Baptist Atlanta
Bachelor’s degree or higher in marketing, communications, or related study
Minimum 10 years’ experience in marketing and communications
Must be an effective manager of individual employees and teams
Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members
Must be accessible at all times for addressing emergencies that may arise
Must be proficient with programs in Microsoft suite, Adobe suite, as well as Social and Digital Media platforms
Must possess robust copywriting and editing skills
Must possess strong time management and leadership skills
ESSENTIAL FUNCTIONS
Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences
Work with the team to develop all digital, social, video, audio, and print content
Build brand awareness, including positioning, and set guidelines to maintain the brand standard
Utilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reach
Oversee, track, analyze, and report on the performance of the website and social media
Provide oversight and direction for contractors and vendors
Recruit and train a volunteer team to assist with photography and livestream monitoring
Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts
Establishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance
Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations
Establish annual goals for increasing effectiveness in all areas of communications
Provide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development
Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications
Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies
Prepare the annual Communications departmental budget for proposal to the Senior Pastor
Whatever it takes
ADDITIONAL DUTIES
Performs the annual employee review of job performance of direct reports
Provides team members and volunteers with training opportunities and other resources for each team member’s personal, professional, and spiritual development
Explores and pursues professional associations and networks among other churches and ministries for collaborative enrichment in all areas pertinent to effective Great Commission ministries through the local church
Tithes income to the church