Nexstar Broadcasting
Digital Sales Manager
Nexstar Broadcasting, New Haven, Connecticut, us, 06540
The Digital Sales Manager is responsible for directing digital sales efforts for all station digital and digital marketing services.
Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts
Works with Account Executives and clients developing results driven marketing solutions across multiple platforms
Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends
Assists with the recruitment of talented sales professionals
In partnership with the Local Sales Manager, prepare and lead sales meeting.
Prepares budgets and approves budgeted expenditures
Works closely with Accounts Receivable and sales team to maintain current and collectible agings
Acts as a backup for the Local Sales Manager on an as needed basis
Manage Digital inventory and effective pricing
Performs other duties as assigned
Requirements & Skills :
Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
Minimum three-year experience in Sales, preferably in the Digital field
Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
IAB and/or Google AdWords certification a plus
Proficiency in MS Office products required
Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus
Fluency in English; with excellent communication skills, both verbal and written
Occasional travel required; available to work extended hours if needed
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts
Works with Account Executives and clients developing results driven marketing solutions across multiple platforms
Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends
Assists with the recruitment of talented sales professionals
In partnership with the Local Sales Manager, prepare and lead sales meeting.
Prepares budgets and approves budgeted expenditures
Works closely with Accounts Receivable and sales team to maintain current and collectible agings
Acts as a backup for the Local Sales Manager on an as needed basis
Manage Digital inventory and effective pricing
Performs other duties as assigned
Requirements & Skills :
Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
Minimum three-year experience in Sales, preferably in the Digital field
Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
IAB and/or Google AdWords certification a plus
Proficiency in MS Office products required
Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus
Fluency in English; with excellent communication skills, both verbal and written
Occasional travel required; available to work extended hours if needed
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.