Ghirardelli Chocolate
Associate Brand Manager - Baking - San Leandro, CA
Ghirardelli Chocolate, San Leandro, California, United States, 94579
Associate Brand Manager - Baking #1522 | Posted 08/14/2024 San Leandro, California Apply for this job now! Location San Leandro - Corporate HQ Employment Type Regular Our Company/Job Summary
WHO WE AREAt Ghirardelli, we're on a mission to become a one-billion-dollar brand and beyond. We want to be every consumer's first choice of premium chocolate, and we believe we can do that through our products and the way we do business, which are all inspired by our brand commitment to Making Life A Bite Better. We are a company committed to both personal and professional growth and believe that each employee contributes directly to Ghirardelli's growth and success.This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.Support the delivery of business revenue and profit targetsSupport the long-term development of the brandComplete special projects and other duties as assigned or as necessary.
Scope of Responsibilities
Portfolio ManagementResponsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.Work with the cross functional team in the new product development process.Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Business AnalysisConduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
Marketing Strategy & ExecutionSupport the development and execution of annual marketing plansExecute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.Manage the product portfolio budget, including processing and tracking of invoicesSupport the delivery of clear and inspiring annual marketing plans to sales organization.Collaborate with customer marketing and sales to define and deliver customer specific programs.Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
Specific Knowledge & Skills
Minimum Education & Experience RequiredMBA Degree preferred +2-5 years Brand Management experienceExperience working in a leading Consumer Packaged Goods companyGood foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilienceStrong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.Excellent written communication skills and solid presentation skillsHighly proficient in Microsoft Excel and PowerPoint
Physical, Mental and Environmental RequirementsRequired to regularly sitMust be able to work seated or standing for at least 8 hoursMust be able to concentrate for extended periods of time paying close attention to detailWorks in a normal office environmentRequired to travel up to 10% of the time
Salary Range $101146 - $131480 / year
WHO WE AREAt Ghirardelli, we're on a mission to become a one-billion-dollar brand and beyond. We want to be every consumer's first choice of premium chocolate, and we believe we can do that through our products and the way we do business, which are all inspired by our brand commitment to Making Life A Bite Better. We are a company committed to both personal and professional growth and believe that each employee contributes directly to Ghirardelli's growth and success.This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.Support the delivery of business revenue and profit targetsSupport the long-term development of the brandComplete special projects and other duties as assigned or as necessary.
Scope of Responsibilities
Portfolio ManagementResponsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.Work with the cross functional team in the new product development process.Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Business AnalysisConduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
Marketing Strategy & ExecutionSupport the development and execution of annual marketing plansExecute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.Manage the product portfolio budget, including processing and tracking of invoicesSupport the delivery of clear and inspiring annual marketing plans to sales organization.Collaborate with customer marketing and sales to define and deliver customer specific programs.Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
Specific Knowledge & Skills
Minimum Education & Experience RequiredMBA Degree preferred +2-5 years Brand Management experienceExperience working in a leading Consumer Packaged Goods companyGood foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilienceStrong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.Excellent written communication skills and solid presentation skillsHighly proficient in Microsoft Excel and PowerPoint
Physical, Mental and Environmental RequirementsRequired to regularly sitMust be able to work seated or standing for at least 8 hoursMust be able to concentrate for extended periods of time paying close attention to detailWorks in a normal office environmentRequired to travel up to 10% of the time
Salary Range $101146 - $131480 / year