Chapel Down
CUSTOMER MARKETING MANAGER
Chapel Down, Kent, Washington, us, 98089
Are you a Customer Marketing pro with a love for English Sparkling Wine? We are recruiting an enthusiastic and experienced individual to take our brand to the next level.You will be responsible for developing and leading all Customer Marketing plans and activity which align with Chapel Down company goals, enhance brand visibility and drive sales growth.ABOUT YOUWe are looking for a hands-on, proactive individual with a proven track record in the drinks industry. If you excel in building relationships and driving results and would like to bring your expertise and passion for wine to our dynamic team, we want to hear from you.KEY RESPONSIBILITIESDevelop our annual Customer Marketing strategy
Working closely with CMO, Sales Director and senior sales team to develop annual Customer Marketing strategyRecommend the right activity in each channel to deliver our brand and commercial objectivesWork closely with the CMO to align on brand messaging
Deliver annual Customer Marketing plan
Create and execute channel activation across all channels (Off Trade, On Trade, DTC, Duty Free/Export) to drive visibility, trial and rate of saleCreate and execute shopper marketing activities across multiple Off Trade retailersCreate and execute branded merchandise/collateral for our brand home in Tenterden
Deliver highly impactful brand assets
Work with creative partners to deliver brand assets, ensuring they are rooted in our brand positioning and visual identity, and leverage our distinctive brand assetsWork closely with Social Media Manager to amplify Customer Marketing initiativesWork with Sales team to ensure all activity is evaluated and delivers strong return on investment
Build strong relationships and efficient ways of working
Build strong relationships with Sales team and spend time in trade, joining customer meetings as appropriateMaintain and communicate monthly marketing activity calendar of all Customer Marketing activityRepresent the brand at relevant consumer/customer events
Premiumise brand experience
Ensure all activity adheres to brand guidelines and conveys the right brand messagingEnsure all activity is premium enough to increase ‘High Quality’ and ‘Worth Paying More For’ perceptions
SKILLS & EXPERIENCEHighly numerate with ability to measure and analyse return on investmentExcellent communication and relationship management skillsPassion for Wine and deep understanding of the industryExperience of briefing creative work and working with brand guidelinesProficient in Microsoft OfficeWHAT WE CAN OFFERPerformance related discretionary annual bonus25 days’ holiday plus a day off on your birthdayEmployee DiscountEnhanced family leave policiesEmployee Assistance ProgrammeQuarterly company social eventsLOCATIONHybrid role based at Head Office, London, with occasional travel to other Chapel Down locations as required.ABOUT CHAPEL DOWNChapel Down is England’s leading and largest wine producer with an award-winning range of sparkling and still wines. Chapel Down continues to build its status as the leading brand of the English wine industry, supported by its high-profile partnerships as the ‘Official English Sparkling Wine’ of England and Wales Cricket Board and Ascot Racecourse, amongst others. Our products are widely available in the premium off trade, as well as being served in some of the UK’s finest bars and restaurants.The Company also welcomes approximately 60,000 visitors a year for winery tours and tastings at its brand home and retail experience in Tenterden, Kent.Chapel Down is proud to be recognised as a
Sunday Times ‘Best Places to Work’
in 2023 and 2024.
#J-18808-Ljbffr
Working closely with CMO, Sales Director and senior sales team to develop annual Customer Marketing strategyRecommend the right activity in each channel to deliver our brand and commercial objectivesWork closely with the CMO to align on brand messaging
Deliver annual Customer Marketing plan
Create and execute channel activation across all channels (Off Trade, On Trade, DTC, Duty Free/Export) to drive visibility, trial and rate of saleCreate and execute shopper marketing activities across multiple Off Trade retailersCreate and execute branded merchandise/collateral for our brand home in Tenterden
Deliver highly impactful brand assets
Work with creative partners to deliver brand assets, ensuring they are rooted in our brand positioning and visual identity, and leverage our distinctive brand assetsWork closely with Social Media Manager to amplify Customer Marketing initiativesWork with Sales team to ensure all activity is evaluated and delivers strong return on investment
Build strong relationships and efficient ways of working
Build strong relationships with Sales team and spend time in trade, joining customer meetings as appropriateMaintain and communicate monthly marketing activity calendar of all Customer Marketing activityRepresent the brand at relevant consumer/customer events
Premiumise brand experience
Ensure all activity adheres to brand guidelines and conveys the right brand messagingEnsure all activity is premium enough to increase ‘High Quality’ and ‘Worth Paying More For’ perceptions
SKILLS & EXPERIENCEHighly numerate with ability to measure and analyse return on investmentExcellent communication and relationship management skillsPassion for Wine and deep understanding of the industryExperience of briefing creative work and working with brand guidelinesProficient in Microsoft OfficeWHAT WE CAN OFFERPerformance related discretionary annual bonus25 days’ holiday plus a day off on your birthdayEmployee DiscountEnhanced family leave policiesEmployee Assistance ProgrammeQuarterly company social eventsLOCATIONHybrid role based at Head Office, London, with occasional travel to other Chapel Down locations as required.ABOUT CHAPEL DOWNChapel Down is England’s leading and largest wine producer with an award-winning range of sparkling and still wines. Chapel Down continues to build its status as the leading brand of the English wine industry, supported by its high-profile partnerships as the ‘Official English Sparkling Wine’ of England and Wales Cricket Board and Ascot Racecourse, amongst others. Our products are widely available in the premium off trade, as well as being served in some of the UK’s finest bars and restaurants.The Company also welcomes approximately 60,000 visitors a year for winery tours and tastings at its brand home and retail experience in Tenterden, Kent.Chapel Down is proud to be recognised as a
Sunday Times ‘Best Places to Work’
in 2023 and 2024.
#J-18808-Ljbffr