Red Bull North America
Senior Manager, Programming - Boardsports
Red Bull North America, Santa Monica, California, United States, 90403
Red Bull Media House gives an editorial voice to the brand by creating authentic content that engages audiences through compelling subject matter and high-quality visual appeal. We're seeking an innovative
Sr. Programming Manager of Board Sports
to bring our Brand's story to new audiences by engaging target consumers across our digital channels, Owned platforms & third-party outlets. This person will take ownership of creating compelling content experiences, finding the target audience digitally, and developing a re-addressable fanbase on behalf of the brand. Working closely with the Director of Board Sports Network, this person and their team will be collectively accountable for Board Sports content alignment, promotion, distribution, and defining measurable success metrics across Red Bull's Owned (Red Bull TV, RedBull.com) and Managed (TikTok, YouTube, Instagram, Facebook, etc.) platforms.Qualifications:
8+ years of digital content marketing and/or Programming for a sports or media/entertainment brandTrack record of marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovationProvide examples of developing and executing social media content marketing strategiesTrack record of driving the adoption of new ideas and concepts and pioneering new approaches within your team or companyAnalytic thinking, high affinity to data, with the ability to translate into strategy and concrete initiativesPeople-management solid skills; ability to manage cross-functional relationships at various levelsAdvanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teamsPossess a rigorous understanding of how to program video content for audiences on TikTok, Instagram, YouTube, FacebookLives and breathes media on the internetExcellent digital industry knowledgeLeadership skills, problem-solving, mediation, and coaching skills, and ability to manage conflicts of interestExtreme attention to detail with relentlessly high standardsAgile Project Management and Kanban are a huge plusStrong planning, project execution, and analytical competenciesAdditional Information:
Travel 0-10%PermanentBenefits eligible
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Sr. Programming Manager of Board Sports
to bring our Brand's story to new audiences by engaging target consumers across our digital channels, Owned platforms & third-party outlets. This person will take ownership of creating compelling content experiences, finding the target audience digitally, and developing a re-addressable fanbase on behalf of the brand. Working closely with the Director of Board Sports Network, this person and their team will be collectively accountable for Board Sports content alignment, promotion, distribution, and defining measurable success metrics across Red Bull's Owned (Red Bull TV, RedBull.com) and Managed (TikTok, YouTube, Instagram, Facebook, etc.) platforms.Qualifications:
8+ years of digital content marketing and/or Programming for a sports or media/entertainment brandTrack record of marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovationProvide examples of developing and executing social media content marketing strategiesTrack record of driving the adoption of new ideas and concepts and pioneering new approaches within your team or companyAnalytic thinking, high affinity to data, with the ability to translate into strategy and concrete initiativesPeople-management solid skills; ability to manage cross-functional relationships at various levelsAdvanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teamsPossess a rigorous understanding of how to program video content for audiences on TikTok, Instagram, YouTube, FacebookLives and breathes media on the internetExcellent digital industry knowledgeLeadership skills, problem-solving, mediation, and coaching skills, and ability to manage conflicts of interestExtreme attention to detail with relentlessly high standardsAgile Project Management and Kanban are a huge plusStrong planning, project execution, and analytical competenciesAdditional Information:
Travel 0-10%PermanentBenefits eligible
#J-18808-Ljbffr