Becca
Account Director
Becca, New York, New York, us, 10261
Account Director
NY | 2024
Position Summary
Lead accounts + provide high-level strategy to clients
Provide leadership to team members
Position Reports to:
VP
CLIENT + MEDIA RELATIONS
Provide high-level strategy and counsel to clients.Oversee the implementation of strategy and campaign planning for multiple client accounts, driving counsel, client interaction, marketing plans, etc.Create and execute PR+marketing plans that encapsulates brand strategy, experiences, creative + social and communications.Serve as account/client lead. Oversee day-to-day client interactions.Pitch + secure high-level senior media placements on a consistent basis, encouraging others to do the same.Develop thoughtful pitches + review the team's writing materials.Lead client meetings and ensure all participants have a role + purpose.Drive brainstorming sessions and bring creative concepts to the team + clients.LEADERSHIP + ORGANIZATION
Manage AE/SAE and overall workload on accounts.Provide guidance and leadership to team members on effective account workflow + general account issues.Finalize/sign off on internal + external documents - press materials, agendas, action items, pitches, media target lists, invite lists, etc.AGENCY RELATIONS
Maintain + develop strategic relationships (media, influencers, industry).Participate in new business meetings, when appropriate, and draft new business proposals.Seek creative partnership opportunities for clients.CRM: Use and contribute to Copper as an agency asset, building our database regularlyHarvest: Use Harvest daily/weekly to track your time and inform pricing and drive account profitability and your own time managementLinkedIn: create content the agency can post across all of our social channels.EVENTS
Develop and oversee Becca-owned events and activations.Provide counsel on invite list curation and oversee onsite attendance, client/host facilitation, pitching + monitoring for post-event coverage, post-event follow up with clients + attendees.Represent Becca at industry events/happenings (local + national).REQUIREMENTS
6+ years of PR agency experience working with hospitality, travel and/or consumer clients1-2 years experience managing a teamAbility to balance the big picture strategy with the tactical details of daily activities and projectsA proven track record of securing coverage for clients in national hospitality/lifestyle/travel media outlets and strong media relationshipsStrong communication skills, project management, problem solving and executive functioningWHO WE AREBecca is a woman-founded strategic communications agency that has stood at the intersection of culture and hospitality for the last 20 years. We are consistently recognized in Forbes' Best Agencies in America and the Observer's Power List of the 25 most powerful firms in the United States. Because we understand hospitality at its elemental core, we have the formula for what comes next. We see where the industry is going and know where it's been. Today, we build and sustain the most influential brands of the 21st century. From our offices in New York, Los Angeles and London, we work with clients located in the U.S., Mexico, Europe and the Caribbean in ways that extend far beyond traditional PR. Our 360 approach keeps the bigger picture in mind. We understand culture and connection. We build businesses that build culture-shaping the future of hospitality as we go.
OUR BENEFITS
Comprehensive medical insuranceRetirement plan + profit-share contributionsNew business commissionsHybrid work modelEnd-of-year bonuses (based on team + company performance)Summer Fridays (Memorial Day-Labor Day)Professional growthWellness days
NY | 2024
Position Summary
Lead accounts + provide high-level strategy to clients
Provide leadership to team members
Position Reports to:
VP
CLIENT + MEDIA RELATIONS
Provide high-level strategy and counsel to clients.Oversee the implementation of strategy and campaign planning for multiple client accounts, driving counsel, client interaction, marketing plans, etc.Create and execute PR+marketing plans that encapsulates brand strategy, experiences, creative + social and communications.Serve as account/client lead. Oversee day-to-day client interactions.Pitch + secure high-level senior media placements on a consistent basis, encouraging others to do the same.Develop thoughtful pitches + review the team's writing materials.Lead client meetings and ensure all participants have a role + purpose.Drive brainstorming sessions and bring creative concepts to the team + clients.LEADERSHIP + ORGANIZATION
Manage AE/SAE and overall workload on accounts.Provide guidance and leadership to team members on effective account workflow + general account issues.Finalize/sign off on internal + external documents - press materials, agendas, action items, pitches, media target lists, invite lists, etc.AGENCY RELATIONS
Maintain + develop strategic relationships (media, influencers, industry).Participate in new business meetings, when appropriate, and draft new business proposals.Seek creative partnership opportunities for clients.CRM: Use and contribute to Copper as an agency asset, building our database regularlyHarvest: Use Harvest daily/weekly to track your time and inform pricing and drive account profitability and your own time managementLinkedIn: create content the agency can post across all of our social channels.EVENTS
Develop and oversee Becca-owned events and activations.Provide counsel on invite list curation and oversee onsite attendance, client/host facilitation, pitching + monitoring for post-event coverage, post-event follow up with clients + attendees.Represent Becca at industry events/happenings (local + national).REQUIREMENTS
6+ years of PR agency experience working with hospitality, travel and/or consumer clients1-2 years experience managing a teamAbility to balance the big picture strategy with the tactical details of daily activities and projectsA proven track record of securing coverage for clients in national hospitality/lifestyle/travel media outlets and strong media relationshipsStrong communication skills, project management, problem solving and executive functioningWHO WE AREBecca is a woman-founded strategic communications agency that has stood at the intersection of culture and hospitality for the last 20 years. We are consistently recognized in Forbes' Best Agencies in America and the Observer's Power List of the 25 most powerful firms in the United States. Because we understand hospitality at its elemental core, we have the formula for what comes next. We see where the industry is going and know where it's been. Today, we build and sustain the most influential brands of the 21st century. From our offices in New York, Los Angeles and London, we work with clients located in the U.S., Mexico, Europe and the Caribbean in ways that extend far beyond traditional PR. Our 360 approach keeps the bigger picture in mind. We understand culture and connection. We build businesses that build culture-shaping the future of hospitality as we go.
OUR BENEFITS
Comprehensive medical insuranceRetirement plan + profit-share contributionsNew business commissionsHybrid work modelEnd-of-year bonuses (based on team + company performance)Summer Fridays (Memorial Day-Labor Day)Professional growthWellness days