Auberge Resorts
Area Director of Sales, Group
Auberge Resorts, Calistoga, California, United States, 94515
Company Description
A century ago, Calistoga was a town centered around its bubbling natural hot springs and the beautiful weather of the Napa Valley. Today, it's a bucket-list destination for ardent wine lovers, foodies and wellness seekers for its particularly enviable version of the "good life." Solage was created to reflect its hometown spirit, drawing visitors as well as area vintners who come here after a day in the vineyards to relax over a glass of wine or a craft cocktail and connect.
Job Description
The Area Director of Sales is responsible for identifying and sourcing group business in accordance with the collection's strategic plan to maximize room revenue during peak and nonpeak periods. The Area Director of Sales, Group reports directly to the Area Director of Sales and works closely with each hotel's revenue manager to ensure that the group sales strategy is in line with properties business needs. The Area Director of Group, manages a team of Sales Managers & Coordinators. The position currently represents two Auberge Resorts properties in Napa - Stanly Ranch & Solage.Oversee account and production goal in the assigned region.Support the collection revenue goals by generating group business at each hotel.Provide direction, coaching and leadership to a seasoned sales team•Organize and schedule direct sales efforts via phone, email and in person.Evaluate and initiate opportunities for developing new sources of business.Assist in planning and lead sales execution of a 12-month strategic business plan foreach propertiesLead daily calls, Business Review, support and participate in weekly Revenue Management Calls and monthly conference calls and property specific calls as needed.Demonstrate financial and contract acumen and coach team members for effective negotiation.Curate and conduct site visits to showcase property and experienceKeep department heads informed of problems to ensure prompt correction and ensure guest satisfaction.Liaise with property Events Team to ensure objectives are met.Establish appropriate remote workstation, responding in a timely fashion to all inquiries.Represent the Sales Team at Operations Meetings for each property (attend 1 per month minimum for each property).Provide positive, proactive engagement with the property hotel General Managers.Establishes initiatives and executes direct sales objectives to promote Auberge Resorts brand.Evaluates promotional events, trade shows, community, and industry events to make sure attendance produces the proper return on investmentsMaintain customer, trade, industry, and staff relations and work with tourism organizations to maximize regional opportunities and buying powers.Target key accounts to host familiarization trips to increase ROI.Maintain professional appearance and demeanor and to conduct personal behavior in a mature and professional business manner while representing the company.Abide by policies and procedure of Auberge Resorts and maintain ethical and professional standards of sales service.Perform other duties as directed, developed or assigned.Required Skills:
Ability to negotiate, convince, sell and influence group business decision makers and influencers.Ability to research and identify top prospects for growth of an existing account and develop new accounts.Ability to be self-motivated and achieve goals with minimal direct supervision.Knowledge of sales procedures associated with the hotel industry.Excellent spoken, presentation, written and listening skills sufficient to produce sales and marketing communication.Ability to present clear, concise and meaningful information to owners, guests, executives, managers and employees.Ability to effectively work independently and with a team from a remote sales office by presenting information in one on one, small group situations to customers, clients and other employees of the organization.Ability to analyze, interpret and understand financial data.Ability to maintain a high level of organization.Ability to embody the company's mission, vision and culture.Ability to use systems and equipment including personal computer, fax machine, copier, calculator, Google Suite, property management system, and other software/machinery as required.Ability to plan and execute sales trips on budget and in compliance with corporate travel policy.The starting range for this position is $140-150,000 annually This is the pay rate for this position that Solage reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education.
WHAT WE OFFER:
Auberge Resorts is proud to support the needs of our team members and their families with a competitive and affordable benefits package including:
• Medical, Dental, Vision plans
• Flexible Spending Accounts
• Health Savings Account
• Basic Life and AD&D
• Employee Assistance Program
• Wellness program and initiatives with opportunity to avoid an increase in monthly benefit costs by completing an annual health assessment and other requirements
• Voluntary plans: short- and long-term disability, additional life insurance coverage, accident, critical illness, hospital indemnity coverage, and legal insurance
• 401(k) program and receive a match on employee contributions.
Throughout their employment, and beyond, team members have access to the Auberge Benefits Resource Center to get answers to questions and how best to utilize their benefits. Eligibility to enroll in our benefits is based on the applicable waiting period and employment status. Some benefits may require an employee contribution. The Plan documents supersede this description.
Qualifications
Four-year college degree or equivalent education/experienceMinimum 5 years sales experience in a related position in luxury hotel sales environmentPrevious experience leading teamsDemonstrated record of driving sales revenues in hotel environmentMust be able to manage people, including giving directions and delegating responsibilities, and be a culture ambassador
Additional Information
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.
Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
A century ago, Calistoga was a town centered around its bubbling natural hot springs and the beautiful weather of the Napa Valley. Today, it's a bucket-list destination for ardent wine lovers, foodies and wellness seekers for its particularly enviable version of the "good life." Solage was created to reflect its hometown spirit, drawing visitors as well as area vintners who come here after a day in the vineyards to relax over a glass of wine or a craft cocktail and connect.
Job Description
The Area Director of Sales is responsible for identifying and sourcing group business in accordance with the collection's strategic plan to maximize room revenue during peak and nonpeak periods. The Area Director of Sales, Group reports directly to the Area Director of Sales and works closely with each hotel's revenue manager to ensure that the group sales strategy is in line with properties business needs. The Area Director of Group, manages a team of Sales Managers & Coordinators. The position currently represents two Auberge Resorts properties in Napa - Stanly Ranch & Solage.Oversee account and production goal in the assigned region.Support the collection revenue goals by generating group business at each hotel.Provide direction, coaching and leadership to a seasoned sales team•Organize and schedule direct sales efforts via phone, email and in person.Evaluate and initiate opportunities for developing new sources of business.Assist in planning and lead sales execution of a 12-month strategic business plan foreach propertiesLead daily calls, Business Review, support and participate in weekly Revenue Management Calls and monthly conference calls and property specific calls as needed.Demonstrate financial and contract acumen and coach team members for effective negotiation.Curate and conduct site visits to showcase property and experienceKeep department heads informed of problems to ensure prompt correction and ensure guest satisfaction.Liaise with property Events Team to ensure objectives are met.Establish appropriate remote workstation, responding in a timely fashion to all inquiries.Represent the Sales Team at Operations Meetings for each property (attend 1 per month minimum for each property).Provide positive, proactive engagement with the property hotel General Managers.Establishes initiatives and executes direct sales objectives to promote Auberge Resorts brand.Evaluates promotional events, trade shows, community, and industry events to make sure attendance produces the proper return on investmentsMaintain customer, trade, industry, and staff relations and work with tourism organizations to maximize regional opportunities and buying powers.Target key accounts to host familiarization trips to increase ROI.Maintain professional appearance and demeanor and to conduct personal behavior in a mature and professional business manner while representing the company.Abide by policies and procedure of Auberge Resorts and maintain ethical and professional standards of sales service.Perform other duties as directed, developed or assigned.Required Skills:
Ability to negotiate, convince, sell and influence group business decision makers and influencers.Ability to research and identify top prospects for growth of an existing account and develop new accounts.Ability to be self-motivated and achieve goals with minimal direct supervision.Knowledge of sales procedures associated with the hotel industry.Excellent spoken, presentation, written and listening skills sufficient to produce sales and marketing communication.Ability to present clear, concise and meaningful information to owners, guests, executives, managers and employees.Ability to effectively work independently and with a team from a remote sales office by presenting information in one on one, small group situations to customers, clients and other employees of the organization.Ability to analyze, interpret and understand financial data.Ability to maintain a high level of organization.Ability to embody the company's mission, vision and culture.Ability to use systems and equipment including personal computer, fax machine, copier, calculator, Google Suite, property management system, and other software/machinery as required.Ability to plan and execute sales trips on budget and in compliance with corporate travel policy.The starting range for this position is $140-150,000 annually This is the pay rate for this position that Solage reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education.
WHAT WE OFFER:
Auberge Resorts is proud to support the needs of our team members and their families with a competitive and affordable benefits package including:
• Medical, Dental, Vision plans
• Flexible Spending Accounts
• Health Savings Account
• Basic Life and AD&D
• Employee Assistance Program
• Wellness program and initiatives with opportunity to avoid an increase in monthly benefit costs by completing an annual health assessment and other requirements
• Voluntary plans: short- and long-term disability, additional life insurance coverage, accident, critical illness, hospital indemnity coverage, and legal insurance
• 401(k) program and receive a match on employee contributions.
Throughout their employment, and beyond, team members have access to the Auberge Benefits Resource Center to get answers to questions and how best to utilize their benefits. Eligibility to enroll in our benefits is based on the applicable waiting period and employment status. Some benefits may require an employee contribution. The Plan documents supersede this description.
Qualifications
Four-year college degree or equivalent education/experienceMinimum 5 years sales experience in a related position in luxury hotel sales environmentPrevious experience leading teamsDemonstrated record of driving sales revenues in hotel environmentMust be able to manage people, including giving directions and delegating responsibilities, and be a culture ambassador
Additional Information
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.
Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.