Diverse Lynx
Adobe Analytics Consultant
Diverse Lynx, Dallas, Texas, United States, 75215
Job Title: Adobe Analytics ConsultantLocation: Dallas, TXType: Contract
Skills:Work with client's marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements.Define the best analytics approach using Adobe Analytics Product SuiteManage the processes for capture, storage, usage and tracking of online activity from multiple websitesFull responsibility for analytics needs across customer analytics platformsEnsure data integrity & documentation of tracking standardsTroubleshoot and debug analytics implementationWork across both marketing and development to support both teams with analytics trackingEngage with projects to ensure the analytics solutions meets business requirementsDeliver clear and actionable recommendations to improve and optimize the customer experienceGenerate reports and providing insights and recommendations based on dataGuide to develop a tagging framework and provide QA supportProactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancementsManage the implementation and tracking of digital marketing initiatives both current and future.
Skills:Work with client's marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements.Define the best analytics approach using Adobe Analytics Product SuiteManage the processes for capture, storage, usage and tracking of online activity from multiple websitesFull responsibility for analytics needs across customer analytics platformsEnsure data integrity & documentation of tracking standardsTroubleshoot and debug analytics implementationWork across both marketing and development to support both teams with analytics trackingEngage with projects to ensure the analytics solutions meets business requirementsDeliver clear and actionable recommendations to improve and optimize the customer experienceGenerate reports and providing insights and recommendations based on dataGuide to develop a tagging framework and provide QA supportProactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancementsManage the implementation and tracking of digital marketing initiatives both current and future.