Eliassen Group
Adobe Analytics Specialist
Eliassen Group, North Reading, Massachusetts, United States, 01814
Description:The candidate will be responsible for providing expertise and operational support of the company's web analytics for our digital channels as well as Search and SEO functions.
Work design:
Works with team, external analytics vendor, independently, and under general direction from manager. Identifies and recommends solutions to a variety of routine and non-routine problems. Creative, strategic, collaborative, flexible, adaptable, and political approaches are essential in this position. Program and vendor administration will accompany the creative and strategic responsibilities.
Responsibilities:Position Accountabilities:Provide expertise and operational support of web analytics and SEO to track and optimize site usage, content consumption, and user loyalty. Help define, implement, and maintain standards for web analytics reporting, allowing the data to be reported, queried, filtered, and presented as needed.Collaborate with Society leadership and business stakeholders to develop dashboards and reports that provide actionable insights to help drive business performance.Provide input for strategic direction, growth, and evolution of the web analytics program, ensuring that it aligns with global best practices, trends, and changes in product landscapes.Create mechanisms to encourage and support web analytics literacy among staff. Develop and facilitate training for users of the company's analytics platforms and build a repository of web analytics training materials.Troubleshoot and support issues involving our web analytics and tagging implementations.Act as primary point-of-contact with our analytics vendor.Provide and manage access to analytics tools (e.g., Adobe Analytics, Google Analytics, Content Square, Verint ForeSee) for ACS staff, consultants, and vendors, as needed.Maintain awareness of the digital analytics field, trends, and product landscape. Evaluate the effectiveness of the analytics tools and practices periodically, seeking to propose changes, enhancements, or discontinuation.Participate in other projects as needed/assigned.Experience Requirements:Experience/Technological Knowledge:Candidate must demonstrate knowledge of and/or a proven record of success in analytics projects that include Adobe Analytics (minimum 3 years recent experience as a web analyst on the platform).Experience with Adobe Launch.Knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking.Experience with SEO tools (e.g., Moz).Familiarity with enterprise content management systems.Basic HTML/JavaScript skills.Other necessary skills include the ability to work independently and within a dynamic team environment; demonstrated interpersonal skills and teamwork; clear and concise written, verbal, and presentation skills. Cultural/global awareness and experience, as well as prior work experience within large, complex organizations is highly desirable.Education Requirements:Bachelor's degree in Marketing, Computer Science, Engineering, or other technical discipline, or equivalent experience required.
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Work design:
Works with team, external analytics vendor, independently, and under general direction from manager. Identifies and recommends solutions to a variety of routine and non-routine problems. Creative, strategic, collaborative, flexible, adaptable, and political approaches are essential in this position. Program and vendor administration will accompany the creative and strategic responsibilities.
Responsibilities:Position Accountabilities:Provide expertise and operational support of web analytics and SEO to track and optimize site usage, content consumption, and user loyalty. Help define, implement, and maintain standards for web analytics reporting, allowing the data to be reported, queried, filtered, and presented as needed.Collaborate with Society leadership and business stakeholders to develop dashboards and reports that provide actionable insights to help drive business performance.Provide input for strategic direction, growth, and evolution of the web analytics program, ensuring that it aligns with global best practices, trends, and changes in product landscapes.Create mechanisms to encourage and support web analytics literacy among staff. Develop and facilitate training for users of the company's analytics platforms and build a repository of web analytics training materials.Troubleshoot and support issues involving our web analytics and tagging implementations.Act as primary point-of-contact with our analytics vendor.Provide and manage access to analytics tools (e.g., Adobe Analytics, Google Analytics, Content Square, Verint ForeSee) for ACS staff, consultants, and vendors, as needed.Maintain awareness of the digital analytics field, trends, and product landscape. Evaluate the effectiveness of the analytics tools and practices periodically, seeking to propose changes, enhancements, or discontinuation.Participate in other projects as needed/assigned.Experience Requirements:Experience/Technological Knowledge:Candidate must demonstrate knowledge of and/or a proven record of success in analytics projects that include Adobe Analytics (minimum 3 years recent experience as a web analyst on the platform).Experience with Adobe Launch.Knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking.Experience with SEO tools (e.g., Moz).Familiarity with enterprise content management systems.Basic HTML/JavaScript skills.Other necessary skills include the ability to work independently and within a dynamic team environment; demonstrated interpersonal skills and teamwork; clear and concise written, verbal, and presentation skills. Cultural/global awareness and experience, as well as prior work experience within large, complex organizations is highly desirable.Education Requirements:Bachelor's degree in Marketing, Computer Science, Engineering, or other technical discipline, or equivalent experience required.
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