Bristol-Myers Squibb
Associate Director-Regional Marketing Dermatology-Chicago
Bristol-Myers Squibb, Chicago, Illinois, United States, 60290
Associate Director-Regional Marketing Dermatology-ChicagoWorking with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Role OverviewThe Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs. Regional Marketing will collaborate with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the West Director, Regional Marketing and be part of the US Immunology Dermatology Marketing Team.
Key ResponsibilitiesBrand Strategy
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Supporting the execution of approved Advisory Boards.
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief.
Facilitate, participate in, and attend advisory boards, where appropriate.
KOL Engagement
Champion the brand, disease state and commercial strategy through meaningful engagement.
Support disease state or product, when appropriate, conversations focused on key topics.
Execute physician engagement activities in the field and at key congresses.
Speaker Program Management & Engagement
Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate.
Provide refresher and follow up training to speakers on approved speaker materials.
Ensure appropriate and compliant execution of speaker programs.
Monitor speaker performance at live and virtual programs.
Provide field-based training to speakers on speaker programs when needed.
Engage with assigned KOLs and solicit feedback, as necessary.
Collaboration with Other Teams
Provide input and support in developing account plans for Sales.
Provide field-based training support for Sales when needed.
Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Work with the highest degree of professionalism and in accordance with the company’s Code of Ethics and Business Conduct.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as “Transforming patients’ lives through science”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
#J-18808-Ljbffr
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Role OverviewThe Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs. Regional Marketing will collaborate with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the West Director, Regional Marketing and be part of the US Immunology Dermatology Marketing Team.
Key ResponsibilitiesBrand Strategy
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Supporting the execution of approved Advisory Boards.
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief.
Facilitate, participate in, and attend advisory boards, where appropriate.
KOL Engagement
Champion the brand, disease state and commercial strategy through meaningful engagement.
Support disease state or product, when appropriate, conversations focused on key topics.
Execute physician engagement activities in the field and at key congresses.
Speaker Program Management & Engagement
Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate.
Provide refresher and follow up training to speakers on approved speaker materials.
Ensure appropriate and compliant execution of speaker programs.
Monitor speaker performance at live and virtual programs.
Provide field-based training to speakers on speaker programs when needed.
Engage with assigned KOLs and solicit feedback, as necessary.
Collaboration with Other Teams
Provide input and support in developing account plans for Sales.
Provide field-based training support for Sales when needed.
Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Work with the highest degree of professionalism and in accordance with the company’s Code of Ethics and Business Conduct.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as “Transforming patients’ lives through science”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
#J-18808-Ljbffr