Brand Manager Jetboil

JOB REQUIREMENTS: Description Brand Manager - Camping Join the Johnson Outdoors team and deliver exceptional outdoor brands that transform the consumers\' camping experience! At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. We want people to get out and experience the great outdoors, and we create awesome equipment to make sure people have the best experience possible. Our fast, compact, efficient Jetboil cooking gear fuels a greater adventure, wherever it takes you. Check us out on www.jetboil.com, or find us on Instagram, Facebook and TikTok! Jetboil fuels outdoor adventure! Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you\'ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. What you will do: Reporting to the Jetboil Director of Brand Management, this person will drive the brand growth strategy with a focus on upstream product pipeline development. Responsibilities include but are not limited to identification of product segment trends, opportunity gaps to achieve financial targets, unlocking consumer insights, driving new initiatives through stage gate process, top of funnel early product development, managing marketing plans and campaigns, and leading cross functional teams to execute downstream communication and commercialization activities. Partners closely with senior brand leadership and provides input into the development of brand strategy. Leads and executes brand initiatives to grow brand equity and brand identity in the market and ultimately enhance the consumer experience and loyalty. Strengthens brand equity by developing, leading, and executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs. Leads a cross-functional team through stage gate process consisting of product development, engineering/R&D, sales and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research. Performs initial business case development, consumer positioning and alignment to demand space. Manages product packaging, design and communication briefs. Owns, leads and executes the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital, CRM/DDM and public relations. Manages brand representation... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/837BF954418C4E1C