CEVA Logistics
Director, Marketing - US Poultry & Swine
CEVA Logistics, Lenexa, Kansas, United States,
Director, Marketing - US Poultry & Swine
Director, Marketing - US Poultry & SwineThe success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.Your missions:Job Summary and Purpose:
The Marketing Director – US Poultry and Swine is responsible for organizing and directing all technical marketing activities for poultry & swine products—pharmaceutical and biological—and services. The Marketing Director also manages the pricing and promotion of Ceva’s range of poultry and swine vaccines. In addition, the Marketing Director oversees customer and internal events for the US poultry and swine business units.Key Responsibilities:Direct a team of 4 marketing professionals, including the Immucox Range product manager, digital and events marketing associate, custom vaccines coordinator, and sales and marketing administrative assistant.Manage the US poultry and swine vaccine and pharmaceutical portfolio of products—Marek’s, autogenous, coccidiosis, iron, RNA, bacterins—to include pricing, promotion, placement, and packaging.Build the short and long-range sales forecasts for each product and product range.Conduct market and competitive intelligence, including analyzing and reporting of CEESA data, USDA market data, and other third-party research.Prepare technical marketing materials and events—product information sheets, technical bulletins, scientific symposiums.Oversee customer and industry events and congresses—IPPE, AAAP, AASV, World Pork Expo.Support the development of new and innovative vaccines and vaccination equipment and techniques.Align objectives and coordinate activities with the Poultry and Swine sales and marketing teams.Serve as liaison and subject matter expert with the Zone and Corporate Poultry and Swine Franchise teams.Participate in the senior leadership team for the US poultry and swine business units.Manage external customer and industry marketing communications—trade print/online advertising, sponsorships, etc.—helping to improve Ceva’s image/profitability.Establish and maintain the target, floor, and average selling prices for all US poultry and swine products.Provide Corporate and the Zone Franchise Manager feedback on current local market situations.Gather information and feedback from the sales and VSE teams and Customers. Share collected information with the VSE and other local teams.Define with the local team a Business Plan based on the Global Strategy established by Corporate. Be responsible for implementing the Business Plan.Maintain positive professional relationships with Customers via regular visits, events, and/or calls. Collaborate with the local teams to ensure the successful execution of the Business Plan.Accompany the Sales team on major Key Account negotiations. Participate in monthly meetings with Corporate to review the current national situation and update all Customer Business Plans.Define/follow-up on key performance indicators throughout the year so that results can be analyzed and reported to Corporate.Ensure compliance with purchase and/or customer rebate contracts, utilizing Ceva legal and finance teams as needed.Attend Corporate-led training and congresses, seminars, and events related to professional areas of expertise.Deliver issues diagnoses, and Expert support, on demand. Conduct Key Customer visits, and provide professional consultation related to Ceva Poultry and Swine Vaccines and Pharmaceuticals.Provide technical/ scientific advice to Customers (Veterinarians, Veterinary Technicians, Distributors, Hatchery employees, etc.) and Sales employees.Train local teams in offering practical guidance and advice to Customers.Core Competencies:Responsible for leading the technical marketing team for Poultry and Swine, serving as a vaccine and disease Subject Matter Expert (SME), executing marketing plans, budgets, pricing policies, and suggesting and implementing improvement areas.Technical / Functional Competencies:Poultry and Swine Diseases Knowledge:
Including viral and bacterial diseases.Scientific Trials & Knowledge Management:
The capability to analyze data and design, plan, and carry out trials.Product Knowledge:
Demonstrate knowledge of Ceva’s Products and Services, as well as those of Ceva’s Competitors.Communication & Presentation Skills:
The ability to communicate efficiently and effectively.Marketing & Value Generation:
The ability to extract actionable information from data.Qualifications:Education - Bachelor's degree in animal or poultry sciences or a related advanced degree, such as DVM.Work Experience – At least ten years in the poultry or swine industry with specific expertise in live production and/or animal health. Previous supervisory experience preferred.Physical Requirements:Must be able to read, speak, and understand English. Must be able to talk, see and hear. Must be able to ride in a plane or vehicle for up to 7 hours daily.Working Conditions:Ability to work remotely or from the Ceva USA office in Lenexa, Kansas (Kansas City metro).Travel Required:20% domestic travel required. Some international travel, up to 5% annually.This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.*VEVRAA Federal Contractor**Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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Director, Marketing - US Poultry & SwineThe success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.Your missions:Job Summary and Purpose:
The Marketing Director – US Poultry and Swine is responsible for organizing and directing all technical marketing activities for poultry & swine products—pharmaceutical and biological—and services. The Marketing Director also manages the pricing and promotion of Ceva’s range of poultry and swine vaccines. In addition, the Marketing Director oversees customer and internal events for the US poultry and swine business units.Key Responsibilities:Direct a team of 4 marketing professionals, including the Immucox Range product manager, digital and events marketing associate, custom vaccines coordinator, and sales and marketing administrative assistant.Manage the US poultry and swine vaccine and pharmaceutical portfolio of products—Marek’s, autogenous, coccidiosis, iron, RNA, bacterins—to include pricing, promotion, placement, and packaging.Build the short and long-range sales forecasts for each product and product range.Conduct market and competitive intelligence, including analyzing and reporting of CEESA data, USDA market data, and other third-party research.Prepare technical marketing materials and events—product information sheets, technical bulletins, scientific symposiums.Oversee customer and industry events and congresses—IPPE, AAAP, AASV, World Pork Expo.Support the development of new and innovative vaccines and vaccination equipment and techniques.Align objectives and coordinate activities with the Poultry and Swine sales and marketing teams.Serve as liaison and subject matter expert with the Zone and Corporate Poultry and Swine Franchise teams.Participate in the senior leadership team for the US poultry and swine business units.Manage external customer and industry marketing communications—trade print/online advertising, sponsorships, etc.—helping to improve Ceva’s image/profitability.Establish and maintain the target, floor, and average selling prices for all US poultry and swine products.Provide Corporate and the Zone Franchise Manager feedback on current local market situations.Gather information and feedback from the sales and VSE teams and Customers. Share collected information with the VSE and other local teams.Define with the local team a Business Plan based on the Global Strategy established by Corporate. Be responsible for implementing the Business Plan.Maintain positive professional relationships with Customers via regular visits, events, and/or calls. Collaborate with the local teams to ensure the successful execution of the Business Plan.Accompany the Sales team on major Key Account negotiations. Participate in monthly meetings with Corporate to review the current national situation and update all Customer Business Plans.Define/follow-up on key performance indicators throughout the year so that results can be analyzed and reported to Corporate.Ensure compliance with purchase and/or customer rebate contracts, utilizing Ceva legal and finance teams as needed.Attend Corporate-led training and congresses, seminars, and events related to professional areas of expertise.Deliver issues diagnoses, and Expert support, on demand. Conduct Key Customer visits, and provide professional consultation related to Ceva Poultry and Swine Vaccines and Pharmaceuticals.Provide technical/ scientific advice to Customers (Veterinarians, Veterinary Technicians, Distributors, Hatchery employees, etc.) and Sales employees.Train local teams in offering practical guidance and advice to Customers.Core Competencies:Responsible for leading the technical marketing team for Poultry and Swine, serving as a vaccine and disease Subject Matter Expert (SME), executing marketing plans, budgets, pricing policies, and suggesting and implementing improvement areas.Technical / Functional Competencies:Poultry and Swine Diseases Knowledge:
Including viral and bacterial diseases.Scientific Trials & Knowledge Management:
The capability to analyze data and design, plan, and carry out trials.Product Knowledge:
Demonstrate knowledge of Ceva’s Products and Services, as well as those of Ceva’s Competitors.Communication & Presentation Skills:
The ability to communicate efficiently and effectively.Marketing & Value Generation:
The ability to extract actionable information from data.Qualifications:Education - Bachelor's degree in animal or poultry sciences or a related advanced degree, such as DVM.Work Experience – At least ten years in the poultry or swine industry with specific expertise in live production and/or animal health. Previous supervisory experience preferred.Physical Requirements:Must be able to read, speak, and understand English. Must be able to talk, see and hear. Must be able to ride in a plane or vehicle for up to 7 hours daily.Working Conditions:Ability to work remotely or from the Ceva USA office in Lenexa, Kansas (Kansas City metro).Travel Required:20% domestic travel required. Some international travel, up to 5% annually.This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.*VEVRAA Federal Contractor**Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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