CEVA Animal Health, LLC
Director, Marketing - US Poultry & Swine
CEVA Animal Health, LLC, Lenexa, Kansas, United States,
Location: Lenexa, KS
Job Summary and Purpose:
The Marketing Director – US Poultry and Swine is responsible for organizing and directing all technical marketing activities for poultry & swine products—pharmaceutical and biological—and services. The Marketing Director also manages the pricing and promotion of Ceva’s range of poultry and swine vaccines. In addition, the Marketing Director oversees customer and internal events for the US poultry and swine business units.
Key Responsibilities:
Direct a team of 4 marketing professionals, including the Immucox Range product manager, digital and events marketing associate, custom vaccines coordinator, and sales and marketing administrative assistant.
Manage the US poultry and swine vaccine and pharmaceutical portfolio of products—Marek’s, autogenous, coccidiosis, iron, RNA, bacterins—to include pricing, promotion, placement, and packaging.
Build the short and long-range sales forecasts for each product and product range.
Conduct market and competitive intelligence, including analyzing and reporting of CEESA data, USDA market data, and other third-party research.
Prepare technical marketing materials and events—product information sheets, technical bulletins, scientific symposiums.
Oversee customer and industry events and congresses—IPPE, AAAP, AASV, World Pork Expo.
Support the development of new and innovative vaccines and vaccination equipment and techniques.
Align objectives and coordinate activities with the Poultry and Swine sales and marketing teams.
Serve as liaison and subject matter expert with the Zone and Corporate Poultry and Swine Franchise teams.
Participate in the senior leadership team for the US poultry and swine business units.
Manage external customer and industry marketing communications—trade print/online advertising, sponsorships, etc.
Establish and maintain the target, floor, and average selling prices for all US poultry and swine products.
Provide feedback on current local market situations to Corporate and the Zone Franchise Manager.
Gather information and feedback from the sales and VSE teams and Customers.
Define with the local team a Business Plan based on the Global Strategy established by Corporate.
Maintain positive professional relationships with Customers via regular visits, events, and/or calls.
Accompany the Sales team on major Key Account negotiations.
Define/follow-up on key performance indicators throughout the year.
Ensure compliance with purchase and/or customer rebate contracts.
Attend Corporate-led training and congresses, seminars, and events related to professional areas of expertise.
Deliver issues diagnoses and Expert support on demand.
Provide technical/scientific advice to Customers and Sales employees.
Train local teams in offering practical guidance and advice to Customers.
Core Competencies:
Responsible for leading the technical marketing team for Poultry and Swine, serving as a vaccine and disease Subject Matter Expert (SME), executing marketing plans, budgets, pricing policies, and suggesting and implementing improvement areas by employing the below core competencies:
Shaping solutions out of complexity.
Maintaining Client focus.
Collaborating with empathy.
Engaging and developing.
Driving ambition and accountability.
Influencing others.
Technical / Functional Competencies:
Poultry and Swine Diseases Knowledge:
Including viral and bacterial diseases and understanding Hatchery and on-farm activities.
Scientific Trials & Knowledge Management:
The capability to analyze data and design, plan, and carry out trials using scientific approaches.
Product Knowledge:
Knowledge of Ceva’s Products and Services, as well as those of Ceva’s Competitors.
Communication & Presentation Skills:
The ability to communicate efficiently and effectively, adapting to different audiences.
Marketing & Value Generation:
The ability to extract and share actionable information from data storage/analytics tools.
Qualifications:
Education - Bachelor's degree in animal or poultry sciences or a related advanced degree, such as DVM.
Work Experience – At least ten years in the poultry or swine industry with specific expertise in live production and/or animal health. Previous supervisory experience preferred.
Physical Requirements:
Must be able to read, speak, and understand English. Must be able to talk, see and hear. Must be able to ride in a plane or vehicle for up to 7 hours daily.
Working Conditions:
Ability to work remotely or from the Ceva USA office in Lenexa, Kansas (Kansas City metro).
Travel Required:
20% domestic travel required. Some international travel, up to 5% annually.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job.
VEVRAA Federal Contractor
Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
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Job Summary and Purpose:
The Marketing Director – US Poultry and Swine is responsible for organizing and directing all technical marketing activities for poultry & swine products—pharmaceutical and biological—and services. The Marketing Director also manages the pricing and promotion of Ceva’s range of poultry and swine vaccines. In addition, the Marketing Director oversees customer and internal events for the US poultry and swine business units.
Key Responsibilities:
Direct a team of 4 marketing professionals, including the Immucox Range product manager, digital and events marketing associate, custom vaccines coordinator, and sales and marketing administrative assistant.
Manage the US poultry and swine vaccine and pharmaceutical portfolio of products—Marek’s, autogenous, coccidiosis, iron, RNA, bacterins—to include pricing, promotion, placement, and packaging.
Build the short and long-range sales forecasts for each product and product range.
Conduct market and competitive intelligence, including analyzing and reporting of CEESA data, USDA market data, and other third-party research.
Prepare technical marketing materials and events—product information sheets, technical bulletins, scientific symposiums.
Oversee customer and industry events and congresses—IPPE, AAAP, AASV, World Pork Expo.
Support the development of new and innovative vaccines and vaccination equipment and techniques.
Align objectives and coordinate activities with the Poultry and Swine sales and marketing teams.
Serve as liaison and subject matter expert with the Zone and Corporate Poultry and Swine Franchise teams.
Participate in the senior leadership team for the US poultry and swine business units.
Manage external customer and industry marketing communications—trade print/online advertising, sponsorships, etc.
Establish and maintain the target, floor, and average selling prices for all US poultry and swine products.
Provide feedback on current local market situations to Corporate and the Zone Franchise Manager.
Gather information and feedback from the sales and VSE teams and Customers.
Define with the local team a Business Plan based on the Global Strategy established by Corporate.
Maintain positive professional relationships with Customers via regular visits, events, and/or calls.
Accompany the Sales team on major Key Account negotiations.
Define/follow-up on key performance indicators throughout the year.
Ensure compliance with purchase and/or customer rebate contracts.
Attend Corporate-led training and congresses, seminars, and events related to professional areas of expertise.
Deliver issues diagnoses and Expert support on demand.
Provide technical/scientific advice to Customers and Sales employees.
Train local teams in offering practical guidance and advice to Customers.
Core Competencies:
Responsible for leading the technical marketing team for Poultry and Swine, serving as a vaccine and disease Subject Matter Expert (SME), executing marketing plans, budgets, pricing policies, and suggesting and implementing improvement areas by employing the below core competencies:
Shaping solutions out of complexity.
Maintaining Client focus.
Collaborating with empathy.
Engaging and developing.
Driving ambition and accountability.
Influencing others.
Technical / Functional Competencies:
Poultry and Swine Diseases Knowledge:
Including viral and bacterial diseases and understanding Hatchery and on-farm activities.
Scientific Trials & Knowledge Management:
The capability to analyze data and design, plan, and carry out trials using scientific approaches.
Product Knowledge:
Knowledge of Ceva’s Products and Services, as well as those of Ceva’s Competitors.
Communication & Presentation Skills:
The ability to communicate efficiently and effectively, adapting to different audiences.
Marketing & Value Generation:
The ability to extract and share actionable information from data storage/analytics tools.
Qualifications:
Education - Bachelor's degree in animal or poultry sciences or a related advanced degree, such as DVM.
Work Experience – At least ten years in the poultry or swine industry with specific expertise in live production and/or animal health. Previous supervisory experience preferred.
Physical Requirements:
Must be able to read, speak, and understand English. Must be able to talk, see and hear. Must be able to ride in a plane or vehicle for up to 7 hours daily.
Working Conditions:
Ability to work remotely or from the Ceva USA office in Lenexa, Kansas (Kansas City metro).
Travel Required:
20% domestic travel required. Some international travel, up to 5% annually.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job.
VEVRAA Federal Contractor
Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr