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Helen of Troy

Associate Brand Manager, Hot Tools and Gold n’ Hot

Helen of Troy, Boston, Massachusetts, us, 02298


Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.Position:

Associate Brand ManagerDepartment:

Marketing, Hot Tools and Gold n’ HotWork Location:

Boston, MA, Hybrid (work 3 days onsite)What you will be doing:Assist in the creation and implementation of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity.Manage and maintain brand positioning and equity across all materials and marketing channels, including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material.Collaborate with Sales to facilitate the selling process, including retailer strategy, pricing analysis, and relevant market data.Support the growth of basic marketing strategies working with Product Development, Sales, Industrial Design and R&D/Engineering.Develop and implement a new product launch plan including sell in materials, packaging and ecommerce support materials.Conduct ongoing business performance assessments to ensure each SKU is profitable.Monitor movement, market share and make strategic/tactical recommendations to management.Work with Finance, Sales and Marketing Director to develop annual sales forecasts.Work with supply chain, engineering, quality department, program managers and creative to maintain item information.Skills needed to be successful in this role:Understanding of Brand Management/Marketing in mass, drug, prestige and ecommerce retail environmentExcellent communication and interpersonal skillsProven analytical skills with the ability to tackle problems and develop innovative solutionsExcellent follow-thru and detail orientatedKnowledge of retail pricing, promotion, distribution and merchandisingCritical thinking ability but can act tacticallyStrong project & time management ability and organization skills are critical to this positionMinimum Qualifications:Bachelor's Degree3+ years’ marketing experience in the consumer products/beauty arenaBasic understanding of costing/pricing financial analysis and P&L managementExperience in Product and Packaging Development/ManagementExperience in Microsoft OfficeExperience working cross-functionally and across an organizationAuthorized to work in the United States on a full-time basisPreferred Qualifications:MBA in Marketing or ManagementBenefits:

Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! If you're eager to share new ideas and try new things, we want to hear from you.#LI-KE1#LI-HYBRIDFor more information about Helen of Troy, visit

www.helenoftroy.com

.Helen of Troy is an Equal Opportunity/Affirmative Action Employer.

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