Helen of Troy
Associate Brand Manager, Hot Tools and Gold n’ Hot
Helen of Troy, Boston, Massachusetts, us, 02298
Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.Position:
Associate Brand ManagerDepartment:
Marketing, Hot Tools and Gold n’ HotWork Location:
Boston, MA, Hybrid (work 3 days onsite)What you will be doing:Assist in the creation and implementation of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments.Manage and maintain brand positioning and equity across all materials and marketing channels, including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads, and DTC material.Collaborate with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, power point presentations, relevant market data, and samples and artwork.Support the growth of basic marketing strategies (i.e. product positioning, sub branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design and R&D/Engineering.Develop and implement a new product launch plan including sell-in materials, packaging and ecommerce support materials.Conduct ongoing business performance assessments to ensure each SKU is profitable and accurately positioned relative to other Helen of Troy products and competition in the marketplace.Monitor movement and market share using POS from key accounts and data from Nielsen, Circana, Profitero, and others, making strategic recommendations to management.Work with Finance, Sales and Marketing Director to develop annual sales forecasts.Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, etc.Skills needed to be successful in this role:Understanding of Brand Management/Marketing in mass, drug, prestige and ecommerce retail environment.Excellent communication and interpersonal skills.Proven analytical skills with the ability to tackle problems and develop innovative solutions.Excellent follow-through and detail-oriented.Knowledge of retail pricing, promotion, distribution and merchandising.Strong project & time management ability and organization skills.Minimum Qualifications:Bachelor's Degree.3+ years’ marketing experience in the consumer products/beauty arena.Basic understanding of costing/pricing financial analysis and P&L management.Experience in Product and Packaging Development/Management.Experience in Microsoft Office.Authorized to work in the United States on a full-time basis.Preferred Qualifications:MBA in Marketing or Management.Benefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
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Associate Brand ManagerDepartment:
Marketing, Hot Tools and Gold n’ HotWork Location:
Boston, MA, Hybrid (work 3 days onsite)What you will be doing:Assist in the creation and implementation of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments.Manage and maintain brand positioning and equity across all materials and marketing channels, including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads, and DTC material.Collaborate with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, power point presentations, relevant market data, and samples and artwork.Support the growth of basic marketing strategies (i.e. product positioning, sub branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design and R&D/Engineering.Develop and implement a new product launch plan including sell-in materials, packaging and ecommerce support materials.Conduct ongoing business performance assessments to ensure each SKU is profitable and accurately positioned relative to other Helen of Troy products and competition in the marketplace.Monitor movement and market share using POS from key accounts and data from Nielsen, Circana, Profitero, and others, making strategic recommendations to management.Work with Finance, Sales and Marketing Director to develop annual sales forecasts.Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, etc.Skills needed to be successful in this role:Understanding of Brand Management/Marketing in mass, drug, prestige and ecommerce retail environment.Excellent communication and interpersonal skills.Proven analytical skills with the ability to tackle problems and develop innovative solutions.Excellent follow-through and detail-oriented.Knowledge of retail pricing, promotion, distribution and merchandising.Strong project & time management ability and organization skills.Minimum Qualifications:Bachelor's Degree.3+ years’ marketing experience in the consumer products/beauty arena.Basic understanding of costing/pricing financial analysis and P&L management.Experience in Product and Packaging Development/Management.Experience in Microsoft Office.Authorized to work in the United States on a full-time basis.Preferred Qualifications:MBA in Marketing or Management.Benefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
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