Red Bull North America
Sr. Manager, Shopper Insights
Red Bull North America, Santa Monica, California, United States, 90403
Reporting to the Sr. Director of Shopper and Category Insights, you will bring knowledge of the Shopper and Category together for impactful selling to national and regional accounts - our secret sauce in the market. Shopper Insights at Red Bull is a strategic arm of the broader Insights & Category Management team. Externally, we aim to be the only reasonable choice when retailers decide on a partner across Total Non-Alcoholic Beverages and within Energy Drinks. Internally, we have our fingerprints on all phases on the Red Bull selling process: influencing sales priorities, creating impactful selling stories, and harvesting information sources to measure success and inform new opportunities.Minimum Qualifications:
8+ years of experience in consumer goods, retail, or syndicated data with a focus on shopper insights, consumer insights, or category management.2+ years of experience managing a team.Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities including: Custom primary research methods and uses, Syndicated sales data, Receipt and mobility capture panels, Member Communities, or Retailer Shopper Loyalty platforms.Experience connecting different data sources (panel, pos, qualitative, and quantitative) into a single story, identifying the right data points to tell the story, interpret analysis results, create recommendations, develop impactful presentations, and present to broad audiences.Experience turning insights into relevant selling tactics and foundations for building strategy.Experience working with and managing 3P Vendors and Insights Providers.Bachelor's degree or equivalent work experience.Must be fluent in English, additional language skills an advantage.Additional Information:
Travel 0-10%.Permanent.Benefits eligible.
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8+ years of experience in consumer goods, retail, or syndicated data with a focus on shopper insights, consumer insights, or category management.2+ years of experience managing a team.Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities including: Custom primary research methods and uses, Syndicated sales data, Receipt and mobility capture panels, Member Communities, or Retailer Shopper Loyalty platforms.Experience connecting different data sources (panel, pos, qualitative, and quantitative) into a single story, identifying the right data points to tell the story, interpret analysis results, create recommendations, develop impactful presentations, and present to broad audiences.Experience turning insights into relevant selling tactics and foundations for building strategy.Experience working with and managing 3P Vendors and Insights Providers.Bachelor's degree or equivalent work experience.Must be fluent in English, additional language skills an advantage.Additional Information:
Travel 0-10%.Permanent.Benefits eligible.
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