Red Bull
Specialist, Initiatives
Red Bull, Santa Monica, California, United States, 90403
The Initiatives Specialist is an important support role on the Initiatives team and the broader Brand Marketing team at Red Bull North America. You will support the development and execution of the national product portfolio strategy to ensure an optimal and winning assortment for the U.S. market.
All the responsibilities we'll trust you with:
PORTFOLIO MANAGEMENT
Manage internal communication for all product launches. Work cross-functionally (Legal, Regulatory, Operations & Agencies) to ensure consistent, legally compliant, and on-time: label designs (launch management), product Packshots, and key visuals for the entire organization. Support analytical performance tracking for new item launches utilizing syndicated data, panel data, and internal trade sales data sources to benchmark versus previous launches and against competition. Develop competitive product analysis for energy drink category by analyzing current trends using various data sources e.g., Circana.
BUSINESS PLANNING (BP) AND LONG LEAD INITIATIVES (LLI) SUPPORT
Manage internal alignments with On- & Off-Premise Sales, Category Management, Distribution and On Premise Marketing to develop SKU prioritization analyses across channels. Draw planogram standards (on-shelf and on-display), using JDA Space Planning whilst factoring in days of supply and brand standards, that are in line with BP strategies and channel-specific needs. Support LLI and BP analyses to ensure best-in-class portfolio assortment for the US market. Contribute monthly to Brand Highlights, National Pillar Plan, Activation Calls decks which showcase national and regional activations around product launches.
TASKING KIT & SAMPLES MANAGEMENT
Support in the development, management, and fulfilment of Tasting Kits for all new products to meet business deadlines. Work cross-functionally to forecast demand for product samples and coordinate sample deliveries to all internal stakeholders. Manage business relationships with external vendors to deliver tasting kits and product samples to the organization. Develop and lead new product innovation confidentiality training. Lead ‘Excite the Organization’ product initiatives like product desk drops and office engagement activities.
Your areas of knowledge and expertise that matter most for this role:University degree or comparable degree in business-related studiesProfessional experience in Consumer Packaged Goods (CPG), retail, or the on-premiseProficient knowledge of Microsoft SuitePreferred (but not required) understanding of Circana Syndicated Database (Unify+), Numerator, JDA Space Planning & SAP-based toolsWork cross-functionally and to influence without direct authorityCapacity to manage multiple and evolving projects/priorities and stakeholders simultaneously"Can do" mentality and open/solution-oriented mindsetReliable, structured, communicative team player with a love for detailsPassion for the Red Bull Brand and Products
The base salary range for this position is $76,095 to $84,104 + cash incentives. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
#J-18808-Ljbffr
All the responsibilities we'll trust you with:
PORTFOLIO MANAGEMENT
Manage internal communication for all product launches. Work cross-functionally (Legal, Regulatory, Operations & Agencies) to ensure consistent, legally compliant, and on-time: label designs (launch management), product Packshots, and key visuals for the entire organization. Support analytical performance tracking for new item launches utilizing syndicated data, panel data, and internal trade sales data sources to benchmark versus previous launches and against competition. Develop competitive product analysis for energy drink category by analyzing current trends using various data sources e.g., Circana.
BUSINESS PLANNING (BP) AND LONG LEAD INITIATIVES (LLI) SUPPORT
Manage internal alignments with On- & Off-Premise Sales, Category Management, Distribution and On Premise Marketing to develop SKU prioritization analyses across channels. Draw planogram standards (on-shelf and on-display), using JDA Space Planning whilst factoring in days of supply and brand standards, that are in line with BP strategies and channel-specific needs. Support LLI and BP analyses to ensure best-in-class portfolio assortment for the US market. Contribute monthly to Brand Highlights, National Pillar Plan, Activation Calls decks which showcase national and regional activations around product launches.
TASKING KIT & SAMPLES MANAGEMENT
Support in the development, management, and fulfilment of Tasting Kits for all new products to meet business deadlines. Work cross-functionally to forecast demand for product samples and coordinate sample deliveries to all internal stakeholders. Manage business relationships with external vendors to deliver tasting kits and product samples to the organization. Develop and lead new product innovation confidentiality training. Lead ‘Excite the Organization’ product initiatives like product desk drops and office engagement activities.
Your areas of knowledge and expertise that matter most for this role:University degree or comparable degree in business-related studiesProfessional experience in Consumer Packaged Goods (CPG), retail, or the on-premiseProficient knowledge of Microsoft SuitePreferred (but not required) understanding of Circana Syndicated Database (Unify+), Numerator, JDA Space Planning & SAP-based toolsWork cross-functionally and to influence without direct authorityCapacity to manage multiple and evolving projects/priorities and stakeholders simultaneously"Can do" mentality and open/solution-oriented mindsetReliable, structured, communicative team player with a love for detailsPassion for the Red Bull Brand and Products
The base salary range for this position is $76,095 to $84,104 + cash incentives. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
#J-18808-Ljbffr