Live Nation
Manager, Paid Search
Live Nation, Beverly Hills, California, United States, 90211
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit
www.livenationentertainment.com .WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE ROLEWe are seeking a Manager, Paid Search to be part of Live Nation Entertainment’s Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. This role will coordinate the strategy, development, and execution of digital campaigns for Ticketmaster. This role will work closely with multiple stakeholders including channel partners, category managers, and external partners. This role will report directly to the Senior Manager of Paid Search.WHAT THIS ROLE WILL DOAchieve/exceed ROAS targets through campaign execution and optimizationsMonitor and analyze performance for 100+ active campaigns at any given timeAnalyze campaign data and provide actionable recommendations to improve current campaigns and develop new strategies for future campaignsIdentifying and communicating Paid Search trends that can inform collaborative strategies across other digital media channels including paid social, programmatic display, email, and SEOWork closely with the paid search team and internal stakeholders to inform ongoing strategy, testing methodology, and roadmapsIdentify test-and-learn opportunities and develop business justificationsContribute key learnings to internal and external stakeholder recaps and readoutsThink strategically across multiple types of campaigns across sports and concertsProvide end user feedback on marketing solutions built by Product, Data, and Engineering teamsWHAT THIS PERSON WILL BRING4+ years of digital marketing experience, with a focus on Paid Search including Google and MicrosoftExperience managing at least one personProven track record using Search Ads 360 (or similar optimization platform), Google Search Ads, and Microsoft Search AdsStrong project management skills with the ability to prioritize and triage tasks across 100+ planned and active Paid Search campaigns at any given timeExperience managing localized campaigns across multiple regionsExposure to tools including Tableau, Domo, Datorama, and Google AnalyticsExperience pulling and analyzing campaign data and synthesizing into actionable insights; excellent quantitative and data analysis skillsAdvanced knowledge of Microsoft Excel and/or other spreadsheet toolsAbility to effectively influence and communicate cross-functionally; exceptional verbal and written communication skillsAffinity for the sports, music and live entertainment industryBachelor’s degree in marketing, business, economics, or related fieldBENEFITS & PERKS -
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH:
Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF:
Paid time off policy including holidays, sick time and day off for your birthday, free concert ticketsWEALTH:
401(k) program with company match, Stock Program ReimbursementFAMILY:
New parent programs & support including caregiver leave and baby bonus, infertility supportCAREER:
Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS:
Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.The expected compensation for this position is: $68,000.00 USD - $85,000.00 USD
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www.livenationentertainment.com .WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE ROLEWe are seeking a Manager, Paid Search to be part of Live Nation Entertainment’s Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. This role will coordinate the strategy, development, and execution of digital campaigns for Ticketmaster. This role will work closely with multiple stakeholders including channel partners, category managers, and external partners. This role will report directly to the Senior Manager of Paid Search.WHAT THIS ROLE WILL DOAchieve/exceed ROAS targets through campaign execution and optimizationsMonitor and analyze performance for 100+ active campaigns at any given timeAnalyze campaign data and provide actionable recommendations to improve current campaigns and develop new strategies for future campaignsIdentifying and communicating Paid Search trends that can inform collaborative strategies across other digital media channels including paid social, programmatic display, email, and SEOWork closely with the paid search team and internal stakeholders to inform ongoing strategy, testing methodology, and roadmapsIdentify test-and-learn opportunities and develop business justificationsContribute key learnings to internal and external stakeholder recaps and readoutsThink strategically across multiple types of campaigns across sports and concertsProvide end user feedback on marketing solutions built by Product, Data, and Engineering teamsWHAT THIS PERSON WILL BRING4+ years of digital marketing experience, with a focus on Paid Search including Google and MicrosoftExperience managing at least one personProven track record using Search Ads 360 (or similar optimization platform), Google Search Ads, and Microsoft Search AdsStrong project management skills with the ability to prioritize and triage tasks across 100+ planned and active Paid Search campaigns at any given timeExperience managing localized campaigns across multiple regionsExposure to tools including Tableau, Domo, Datorama, and Google AnalyticsExperience pulling and analyzing campaign data and synthesizing into actionable insights; excellent quantitative and data analysis skillsAdvanced knowledge of Microsoft Excel and/or other spreadsheet toolsAbility to effectively influence and communicate cross-functionally; exceptional verbal and written communication skillsAffinity for the sports, music and live entertainment industryBachelor’s degree in marketing, business, economics, or related fieldBENEFITS & PERKS -
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH:
Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF:
Paid time off policy including holidays, sick time and day off for your birthday, free concert ticketsWEALTH:
401(k) program with company match, Stock Program ReimbursementFAMILY:
New parent programs & support including caregiver leave and baby bonus, infertility supportCAREER:
Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS:
Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.The expected compensation for this position is: $68,000.00 USD - $85,000.00 USD
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