STERIS Canada Corporation
Senior Digital Marketing Specialist
STERIS Canada Corporation, Chicago, Illinois, United States, 60290
Job Title: Senior Digital Marketing Specialist
Job Category: Marketing/CommunicationsLocation: Chicago, IL, US, 60618Description: HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. Working at HuFriedyGroup is more than just a job; every employee contributes to our vision of advancing dental performance through Best-In-Practice dentistry that improves lives around the world.Position Summary
The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver. The Sr. Digital Marketing Specialist will support the launch of ecommerce and manage the strategy of our digital communities. Key responsibilities include developing, executing, and measuring success for various projects while collaborating with cross-functional business stakeholders and outside vendors.Responsibilities
Leverage digital platforms to optimize community interactions, UX, and conversion, identifying new digital tactics and channels to drive traffic.Optimize community technology platforms to ensure a compelling customer experience that drives engagement.Develop new email campaigns, strategies, and workflows.Manage day-to-day email marketing operations including list management, email creation in Pardot, A/B testing, and performance supervision.Influence brand experience digitally at a global level.Develop specific customer journey maps for various HuFriedyGroup customer communities.Recommend and execute site merchandising best practices for optimal conversion.Identify trends and optimize spend and performance based on key learnings.Brainstorm new and creative traffic & conversion growth strategies.Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).Collaborate with various teams to build processes and GTM calendars, create merchandising plans, and build execution plans.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.Requirements
Bachelor’s degree in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience.5+ years of proven experience in creating and managing content for websites, and experience with content management systems such as Shopify and Drupal.Proven experience developing online loyalty & rewards and online communities.Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.Highly creative with experience in identifying target audiences and devising engaging digital campaigns.Experience in optimizing landing pages and user funnels.Experience with A/B and multivariate experiments.Solid knowledge of website analytics tools (e.g., Google Analytics).Working knowledge of ad serving tools (e.g., DART, Atlas).Experience in setting up and optimizing Google Adwords campaigns.Working knowledge of HTML, CSS, and JavaScript development and constraints.Strong analytical skills and data-driven thinking.HuFriedyGroup is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred, and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex, sexual orientation, gender identity, genetic information, and any other category protected by federal, state, or local law.
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Job Category: Marketing/CommunicationsLocation: Chicago, IL, US, 60618Description: HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. Working at HuFriedyGroup is more than just a job; every employee contributes to our vision of advancing dental performance through Best-In-Practice dentistry that improves lives around the world.Position Summary
The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver. The Sr. Digital Marketing Specialist will support the launch of ecommerce and manage the strategy of our digital communities. Key responsibilities include developing, executing, and measuring success for various projects while collaborating with cross-functional business stakeholders and outside vendors.Responsibilities
Leverage digital platforms to optimize community interactions, UX, and conversion, identifying new digital tactics and channels to drive traffic.Optimize community technology platforms to ensure a compelling customer experience that drives engagement.Develop new email campaigns, strategies, and workflows.Manage day-to-day email marketing operations including list management, email creation in Pardot, A/B testing, and performance supervision.Influence brand experience digitally at a global level.Develop specific customer journey maps for various HuFriedyGroup customer communities.Recommend and execute site merchandising best practices for optimal conversion.Identify trends and optimize spend and performance based on key learnings.Brainstorm new and creative traffic & conversion growth strategies.Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).Collaborate with various teams to build processes and GTM calendars, create merchandising plans, and build execution plans.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.Requirements
Bachelor’s degree in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience.5+ years of proven experience in creating and managing content for websites, and experience with content management systems such as Shopify and Drupal.Proven experience developing online loyalty & rewards and online communities.Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.Highly creative with experience in identifying target audiences and devising engaging digital campaigns.Experience in optimizing landing pages and user funnels.Experience with A/B and multivariate experiments.Solid knowledge of website analytics tools (e.g., Google Analytics).Working knowledge of ad serving tools (e.g., DART, Atlas).Experience in setting up and optimizing Google Adwords campaigns.Working knowledge of HTML, CSS, and JavaScript development and constraints.Strong analytical skills and data-driven thinking.HuFriedyGroup is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred, and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex, sexual orientation, gender identity, genetic information, and any other category protected by federal, state, or local law.
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