Constant Contact
Sr. Manager Community & Advocacy
Constant Contact, Boston, Massachusetts, us, 02298
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner.
There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!Constant Contact is looking for a Sr. Manager, Community & Advocacy to join our customer lifecycle marketing team. The Sr. Manager, Community & Advocacy reports into the Senior Director, Customer Lifecycle Marketing and will be responsible for the planning and execution of our community marketing strategy. This position is best for someone who is passionate about creating learning and sharing forums, educating small business owners and operators about marketing strategy and tactics, and who has a proven track record of building a network of user-generated content. You must be a people-person who loves great storytelling and partnering with key stakeholders - including Marketing Experts & Influencers, Customers & Brand Ambassadors, Content, SEO, Customer Marketing, Brand & Creative - to ensure small business owners are empowered to achieve their goals through better marketing.What you'll do:Develop the strategic marketing vision and roadmap for the Constant Contact community, identify and build groups based on affinities or geos, and manage the calendar of campaigns to be aligned with the rest of the marketing organization.Build and partner with our network of Marketing SMEs and Influencers to contribute content and serve as go-to sources for small business questions.Work closely with the Content and KB teams to develop a strong content and technology strategy that engages and encourages participation while inspiring new customers to take the leap with Constant Contact.Working with Knowledge Base and Activation teams to develop the strategy for onboarding hubs that guide new customers through the necessary steps to develop and successfully deploy a digital marketing plan.Be responsible for driving awareness of the Community Coach program to foster lead organic discussions, and leverage that user-generated content to enable marketing and product to create compelling campaigns and product features customers want.Develop a plan to relaunch the CTCT advocacy program to drive referrals.Develop and host various campaigns, such as contests, webinars, and marketing challenges, ensuring marketing support from the CLM retention and engagement lead.Provide best-practice consultancy on community technology, management and measurement.Own the metrics for how community impacts engagement, retention, and customer LTV.Track customer sentiment and trends and communicate them to product and marketing to help inform product roadmap, campaigns and messaging.Build a team of community and advocacy while working cross-functionally with other stakeholders.Who you are:5-7 years of relevant community experience.5+ years of experience in customer marketing or working with customer marketing.3+ years of people management experience.Demonstrated leadership skills and knowledge of strategic planning.Demonstrated ability to lead change in a complex, diverse organization including the ability to influence and negotiate.Experience with planning and managing multiple projects simultaneously while maintaining high customer service standards.Experience with the development and tracking of key performance indicators.Strong writing, editing and oral presentation skills.A forward-thinking attitude with an innate ability to lean in.Experience working in community platforms, such as Khoros, Higher Logic, Salesforce, Basic.AI or Influitive.Why You'll Love Us:We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family.At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law.
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There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!Constant Contact is looking for a Sr. Manager, Community & Advocacy to join our customer lifecycle marketing team. The Sr. Manager, Community & Advocacy reports into the Senior Director, Customer Lifecycle Marketing and will be responsible for the planning and execution of our community marketing strategy. This position is best for someone who is passionate about creating learning and sharing forums, educating small business owners and operators about marketing strategy and tactics, and who has a proven track record of building a network of user-generated content. You must be a people-person who loves great storytelling and partnering with key stakeholders - including Marketing Experts & Influencers, Customers & Brand Ambassadors, Content, SEO, Customer Marketing, Brand & Creative - to ensure small business owners are empowered to achieve their goals through better marketing.What you'll do:Develop the strategic marketing vision and roadmap for the Constant Contact community, identify and build groups based on affinities or geos, and manage the calendar of campaigns to be aligned with the rest of the marketing organization.Build and partner with our network of Marketing SMEs and Influencers to contribute content and serve as go-to sources for small business questions.Work closely with the Content and KB teams to develop a strong content and technology strategy that engages and encourages participation while inspiring new customers to take the leap with Constant Contact.Working with Knowledge Base and Activation teams to develop the strategy for onboarding hubs that guide new customers through the necessary steps to develop and successfully deploy a digital marketing plan.Be responsible for driving awareness of the Community Coach program to foster lead organic discussions, and leverage that user-generated content to enable marketing and product to create compelling campaigns and product features customers want.Develop a plan to relaunch the CTCT advocacy program to drive referrals.Develop and host various campaigns, such as contests, webinars, and marketing challenges, ensuring marketing support from the CLM retention and engagement lead.Provide best-practice consultancy on community technology, management and measurement.Own the metrics for how community impacts engagement, retention, and customer LTV.Track customer sentiment and trends and communicate them to product and marketing to help inform product roadmap, campaigns and messaging.Build a team of community and advocacy while working cross-functionally with other stakeholders.Who you are:5-7 years of relevant community experience.5+ years of experience in customer marketing or working with customer marketing.3+ years of people management experience.Demonstrated leadership skills and knowledge of strategic planning.Demonstrated ability to lead change in a complex, diverse organization including the ability to influence and negotiate.Experience with planning and managing multiple projects simultaneously while maintaining high customer service standards.Experience with the development and tracking of key performance indicators.Strong writing, editing and oral presentation skills.A forward-thinking attitude with an innate ability to lean in.Experience working in community platforms, such as Khoros, Higher Logic, Salesforce, Basic.AI or Influitive.Why You'll Love Us:We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family.At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law.
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