MiiR Inc
Content Marketing Manager
MiiR Inc, Seattle, Washington, us, 98127
DescriptionPOSITION: Content Marketing ManagerREPORTS TO: Cofounder & Head of BrandHOURS: Full Time/SalaryLOCATION: Hybrid (Seattle, WA or Boise, ID)About MiiR:Founded in 2010 and based in Seattle, Washington, MiiR is a
design forward
and
generosity driven
brand creating thoughtfully designed drinkware. Our products enhance the small moments and elevate simple rituals by combining beauty, performance and sustainability. A certified B Corporation, Climate Neutral Certified brand, Certified Evergreen company and 1% for the Planet member that is independently owned and operated, MiiR has given over $4,000,000 and empowered the lives of 115,000+ people worldwide.4th Certification: Certified Evergreen -
https://www.tugboatinstitute.com/certified-evergreen/About the Position:With a passion for storytelling, deep understanding of content marketing best practices, and a proven track record of creating compelling content that drives engagement and growth,
the Content Marketing Manager collaborates to develop and execute our content marketing strategy.Key Responsibilities:Content Strategy:
Design and implement a comprehensive content marketing strategy aligned with business goals, target audience and brand voice.Content Creation & Management:
Develop, write and manage high-quality content including blog posts, articles, social media updates, email newsletters, whitepapers, case studies, infographics, videos,
annual impact report
, and more.Campaign Execution:
Plan and execute brand and product content marketing campaigns to drive traffic, generate leads, and increase brand visibility. Measure campaign performance and adjust strategies to maximize results.Content Partnerships:
Identify and collaborate with ambassadors, influencers, affiliates, industry experts, and content partners to expand reach and credibility and grow these programs over time.Core Responsibilities:Editorial Calendar:
Manage the content calendar to ensure consistent and timely delivery of content across various channels.SEO and Analytics:
Optimize content for SEO and track performance using analytics tools to measure the effectiveness of content and make data-driven decisions.Team Collaboration:
Work closely with the marketing, product, sales, impact and customer support teams to ensure content aligns with brand messaging and supports cross-functional goals.Audience Engagement:
Monitor and respond to audience feedback and engagement on content channels to foster a strong community and drive brand loyalty.Brand Voice:
Maintain a consistent brand voice and style across all content to strengthen brand identity.Market Research:
Conduct market research to stay up-to-date with industry trends and competitors, and adjust content strategies accordingly.Budget Management:
Create and manage budgets relative to the work, including allocating resources effectively, tracking expenditures, and ensuring ROI on marketing investments.Benefits:
Working at a Certified B Corp.Medical, dental & vision insurance covered at 100% for eligible employees401(k) Plan with company matchGenerous paid parental leaveUnlimited vacation timeCell phone stipendProfessional development, career coaching and conference attendance (when global circumstances allow)Product discounts and pro deals with partner companies in the outdoor industryEmployee grantmaking programsRequirementsBachelor’s degree in Marketing, Communications, Journalism, or a related field.3+ years of experience in content marketing, journalism, or a related role.Exceptional writing, editing, and proofreading skills with a keen eye for detail.Proficiency in content management systems (CMS) and marketing automation tools.Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes.Strong understanding of SEO principles and best practices.Excellent project management skills with the ability to manage multiple projects and deadlines.Experience with social media platforms (LinkedIn, Meta, YouTube, Pinterest, TikTok, WhatsApp preferred) and strategies.Analytical mindset with the ability to interpret data and make data-driven decisions.Creative thinker with the ability to generate innovative content ideas.Strong interpersonal and communication skills with internal teams and external parties.Growth mindset.Experience in the CPG industry is preferred.Familiarity with graphic design and video editing tools is preferredFamiliarity with Shopify, Asana, Hubspot, Turtl CapCut is preferred
#J-18808-Ljbffr
design forward
and
generosity driven
brand creating thoughtfully designed drinkware. Our products enhance the small moments and elevate simple rituals by combining beauty, performance and sustainability. A certified B Corporation, Climate Neutral Certified brand, Certified Evergreen company and 1% for the Planet member that is independently owned and operated, MiiR has given over $4,000,000 and empowered the lives of 115,000+ people worldwide.4th Certification: Certified Evergreen -
https://www.tugboatinstitute.com/certified-evergreen/About the Position:With a passion for storytelling, deep understanding of content marketing best practices, and a proven track record of creating compelling content that drives engagement and growth,
the Content Marketing Manager collaborates to develop and execute our content marketing strategy.Key Responsibilities:Content Strategy:
Design and implement a comprehensive content marketing strategy aligned with business goals, target audience and brand voice.Content Creation & Management:
Develop, write and manage high-quality content including blog posts, articles, social media updates, email newsletters, whitepapers, case studies, infographics, videos,
annual impact report
, and more.Campaign Execution:
Plan and execute brand and product content marketing campaigns to drive traffic, generate leads, and increase brand visibility. Measure campaign performance and adjust strategies to maximize results.Content Partnerships:
Identify and collaborate with ambassadors, influencers, affiliates, industry experts, and content partners to expand reach and credibility and grow these programs over time.Core Responsibilities:Editorial Calendar:
Manage the content calendar to ensure consistent and timely delivery of content across various channels.SEO and Analytics:
Optimize content for SEO and track performance using analytics tools to measure the effectiveness of content and make data-driven decisions.Team Collaboration:
Work closely with the marketing, product, sales, impact and customer support teams to ensure content aligns with brand messaging and supports cross-functional goals.Audience Engagement:
Monitor and respond to audience feedback and engagement on content channels to foster a strong community and drive brand loyalty.Brand Voice:
Maintain a consistent brand voice and style across all content to strengthen brand identity.Market Research:
Conduct market research to stay up-to-date with industry trends and competitors, and adjust content strategies accordingly.Budget Management:
Create and manage budgets relative to the work, including allocating resources effectively, tracking expenditures, and ensuring ROI on marketing investments.Benefits:
Working at a Certified B Corp.Medical, dental & vision insurance covered at 100% for eligible employees401(k) Plan with company matchGenerous paid parental leaveUnlimited vacation timeCell phone stipendProfessional development, career coaching and conference attendance (when global circumstances allow)Product discounts and pro deals with partner companies in the outdoor industryEmployee grantmaking programsRequirementsBachelor’s degree in Marketing, Communications, Journalism, or a related field.3+ years of experience in content marketing, journalism, or a related role.Exceptional writing, editing, and proofreading skills with a keen eye for detail.Proficiency in content management systems (CMS) and marketing automation tools.Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes.Strong understanding of SEO principles and best practices.Excellent project management skills with the ability to manage multiple projects and deadlines.Experience with social media platforms (LinkedIn, Meta, YouTube, Pinterest, TikTok, WhatsApp preferred) and strategies.Analytical mindset with the ability to interpret data and make data-driven decisions.Creative thinker with the ability to generate innovative content ideas.Strong interpersonal and communication skills with internal teams and external parties.Growth mindset.Experience in the CPG industry is preferred.Familiarity with graphic design and video editing tools is preferredFamiliarity with Shopify, Asana, Hubspot, Turtl CapCut is preferred
#J-18808-Ljbffr