Head Of Retention Marketing

- Develop and execute a comprehensive customer retention strategy, including LTV optimization, user experience enhancement, and customer journey mapping- Oversee retention marketing efforts, including email marketing and loyalty program management- Analyze customer data to identify opportunities for improving retention and engagement- Collaborate with cross-functional teams to ensure alignment of retention initiatives with overall business goals- Stay updated on industry trends and best practices in retention and loyalty programsRequirements- Proven experience in retention marketing and customer loyalty program management, preferably in the DTC or subscription industry- Strong understanding of customer behavior and segmentation, with a focus on driving customer lifetime value- Proficiency in English, with excellent written and verbal communication skills- Ability to work effectively in a part-time, freelance capacity, with availability for 20 hours per week in the CET timezone- Familiarity with e-commerce and direct-to-consumer business models, with a track record of driving retention and loyalty in these contexts