GSD&M
Media Analyst
GSD&M, Austin, Texas, us, 78716
Requirements
SKILLS AND EXPERIENCE
Familiarity with all digital media channels including video, display, mobile, search, etc.Have understanding of digital buying methods: CPV, CPC, CPM, CPCV, CPE, dCPMHave a deep understanding of digital tracking, including tagging, mobile and social limitationsProblem-solving ability with emphasis on drawing inferences with dataMust have experience or working knowledge of a digital ad server (Google Campaign Manager, formerly DoubleClick ad server, is preferred), ads manager platform (Google Ads formerly AdWords and Facebook Ads Manager are preferred), and media reporting software (Datorama and Prisma Reporting are preferred)QUALIFICATIONS
BA/BS required2+ years of digital media and measurement experienceThis position is for our Austin officeExternal Description
Department: Media
Reports to: Associate Director, Decision Sciences
Supervisory Responsibilities: No
FLSA Status:Exempt
Travel: 0%
Location: Austin
ABOUT GSD M
At GSD M, we are 100% committed to building diverse, equitable, inclusive teams with a cross-section of perspectives and backgrounds. We strongly encourage people of color, LGBT+, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
ABOUT THE JOB
We are looking for a highly motivated Media Analyst for our Decision Sciences department, within our GSD M Consumer Engagement Group. The Media Analyst will be responsible for facilitating measurement reporting, and mining for key insights from campaign performance. This role will play an integral part in developing holistic campaign measurement frameworks and implementing critical optimizations to drive positive campaign performance. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and expected deadlines for all projects.
KEY RESPONSIBILITIES
Working with the media teams to develop measurement plans for specified campaigns, and clients, focused on media performance (and creative performance)Analyzing performance of campaigns and marketing efforts and make recommendations for improvements, while communicating clear, compelling and actionable insightsDevelop tracking and reporting requirements,and implement custom tracking parametersDeliver projects independently, but proactively communicate project progress, issues and deliverables to manager and directorEnsure all client materials meet/exceed expectations (content quality) while meeting deadlines
SKILLS AND EXPERIENCE
Familiarity with all digital media channels including video, display, mobile, search, etc.Have understanding of digital buying methods: CPV, CPC, CPM, CPCV, CPE, dCPMHave a deep understanding of digital tracking, including tagging, mobile and social limitationsProblem-solving ability with emphasis on drawing inferences with dataMust have experience or working knowledge of a digital ad server (Google Campaign Manager, formerly DoubleClick ad server, is preferred), ads manager platform (Google Ads formerly AdWords and Facebook Ads Manager are preferred), and media reporting software (Datorama and Prisma Reporting are preferred)QUALIFICATIONS
BA/BS required2+ years of digital media and measurement experienceThis position is for our Austin officeExternal Description
Department: Media
Reports to: Associate Director, Decision Sciences
Supervisory Responsibilities: No
FLSA Status:Exempt
Travel: 0%
Location: Austin
ABOUT GSD M
At GSD M, we are 100% committed to building diverse, equitable, inclusive teams with a cross-section of perspectives and backgrounds. We strongly encourage people of color, LGBT+, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
ABOUT THE JOB
We are looking for a highly motivated Media Analyst for our Decision Sciences department, within our GSD M Consumer Engagement Group. The Media Analyst will be responsible for facilitating measurement reporting, and mining for key insights from campaign performance. This role will play an integral part in developing holistic campaign measurement frameworks and implementing critical optimizations to drive positive campaign performance. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and expected deadlines for all projects.
KEY RESPONSIBILITIES
Working with the media teams to develop measurement plans for specified campaigns, and clients, focused on media performance (and creative performance)Analyzing performance of campaigns and marketing efforts and make recommendations for improvements, while communicating clear, compelling and actionable insightsDevelop tracking and reporting requirements,and implement custom tracking parametersDeliver projects independently, but proactively communicate project progress, issues and deliverables to manager and directorEnsure all client materials meet/exceed expectations (content quality) while meeting deadlines