Mike's Hard
Sr Brand Manager - White Claw
Mike's Hard, Chicago, Illinois, United States, 60290
This role is designed to lead the growth planning of one or more brands in the Mark Anthony portfolio for the US Business. Based in our Chicago office (hybrid), the Sr. Manager, Brand Commercialization will be responsible for building the local marketing strategy, deployment, commercial management of Brands in the US.
Accountabilities:
Lead Local Category & Brand Growth PlanBuild Commercial Activity Plan and activation calendarLead the Innovation implementation and volume planningLead Sku assortment review & pricing strategyBuild the budget, performance reporting, agency roster management, and adaptation of local assets as applicableAccountable for Brand P&L and CAAPKey Metrics & Financial Targets:
ROI on Brand PlansBrand Growth & HealthVolume & SalesInnovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)Skills & Experiences Needed:
Bachelor’s Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPGExperience leading a fast-moving, explosive-growth brandProven ability to think creatively, coupled with strong analytical and leadership skillsAt Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
We value sense of urgency because we are a fast-paced company in a fast-paced industryYou act as if there is no tomorrow and get it done todayAuthenticity
We value authenticity because we need to stay realYou are authentic, diplomatic, respectful, thoughtful and you always have the best intentionsSimplicity
We value simplicity; why use 50 words when you can use 5?You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey areaHumility
We value humility; there is no room for egos hereYou’re not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each otherTrust
We value trust because unless we are both trusted and trusting, we will not succeed as a teamYou put trust in others and do your best to never let anyone down
Accountabilities:
Lead Local Category & Brand Growth PlanBuild Commercial Activity Plan and activation calendarLead the Innovation implementation and volume planningLead Sku assortment review & pricing strategyBuild the budget, performance reporting, agency roster management, and adaptation of local assets as applicableAccountable for Brand P&L and CAAPKey Metrics & Financial Targets:
ROI on Brand PlansBrand Growth & HealthVolume & SalesInnovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)Skills & Experiences Needed:
Bachelor’s Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPGExperience leading a fast-moving, explosive-growth brandProven ability to think creatively, coupled with strong analytical and leadership skillsAt Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
We value sense of urgency because we are a fast-paced company in a fast-paced industryYou act as if there is no tomorrow and get it done todayAuthenticity
We value authenticity because we need to stay realYou are authentic, diplomatic, respectful, thoughtful and you always have the best intentionsSimplicity
We value simplicity; why use 50 words when you can use 5?You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey areaHumility
We value humility; there is no room for egos hereYou’re not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each otherTrust
We value trust because unless we are both trusted and trusting, we will not succeed as a teamYou put trust in others and do your best to never let anyone down