Mark Anthony Group
Brand Manager - White Claw
Mark Anthony Group, Chicago, Illinois, United States, 60290
This role is designed to manage one or more brands/sub-brands in the Mark Anthony portfolio for the US Business. Based in our Chicago office (hybrid), the Manager, Brand Commercialization will be responsible for activating the marketing strategy, deployment, commercial management of Brands in the US.
Accountabilities & Impact:
Activate Local Category & Brand Growth PlanBuild Commercial Activity Plan and activation calendarManage the Innovation implementation and volume planningBuild SKU assortment review & pricing strategyManage the budget, performance reporting, agency roster management, and adaptation of local assets as applicableKey Metrics & Financial Targets:
ROI on Brand PlansBrand Growth & HealthVolume & SalesInnovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)Collaborative Relationships:
Global & US Brand Marketing, Digital Center of Excellence. Global Innovation Team.Sales, Finance, & ComplianceConsumer Connection Team (Shopper, Social, Media etc.) US Events & Regional Marketing Team.Brand campaigns, playbooks, and calendarsBrand-related financial reporting and insightsSkills & Experiences Needed:
Bachelor’s Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG.Experience working on a fast-moving, explosive-growth brandProven ability to think creatively, coupled with strong analytical and project management skillsAt Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
We value sense of urgency because we are a fast-paced company in a fast-paced industryYou act as if there is no tomorrow and get it done todayAuthenticity
We value authenticity because we need to stay realYou are authentic, diplomatic, respectful, thoughtful and you always have the best intentionsSimplicity
We value simplicity; why use 50 words when you can use 5?You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey areaHumility
We value humility; there is no room for egos hereYou’re not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each otherTrust
We value trust because unless we are both trusted and trusting, we will not succeed as a teamYou put trust in others and do your best to never let anyone down
Accountabilities & Impact:
Activate Local Category & Brand Growth PlanBuild Commercial Activity Plan and activation calendarManage the Innovation implementation and volume planningBuild SKU assortment review & pricing strategyManage the budget, performance reporting, agency roster management, and adaptation of local assets as applicableKey Metrics & Financial Targets:
ROI on Brand PlansBrand Growth & HealthVolume & SalesInnovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)Collaborative Relationships:
Global & US Brand Marketing, Digital Center of Excellence. Global Innovation Team.Sales, Finance, & ComplianceConsumer Connection Team (Shopper, Social, Media etc.) US Events & Regional Marketing Team.Brand campaigns, playbooks, and calendarsBrand-related financial reporting and insightsSkills & Experiences Needed:
Bachelor’s Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG.Experience working on a fast-moving, explosive-growth brandProven ability to think creatively, coupled with strong analytical and project management skillsAt Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
We value sense of urgency because we are a fast-paced company in a fast-paced industryYou act as if there is no tomorrow and get it done todayAuthenticity
We value authenticity because we need to stay realYou are authentic, diplomatic, respectful, thoughtful and you always have the best intentionsSimplicity
We value simplicity; why use 50 words when you can use 5?You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey areaHumility
We value humility; there is no room for egos hereYou’re not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each otherTrust
We value trust because unless we are both trusted and trusting, we will not succeed as a teamYou put trust in others and do your best to never let anyone down