MarCom Group
Digital Media Strategist
MarCom Group, Fairfax, Virginia, United States, 22032
Digital Media
Strategist
Job DescriptionThe Digital Media Strategist (or Paid Media/Social Media Strategist) will be responsible for the set-up and execution of advertising on paid search and social media platforms, as well as ongoing monitoring and optimization of client campaigns. Also responsible for driving the strategy for social media content in alignment with client initiatives.
Supervisory ResponsibilitiesThe Digital Media Strategist position does not supervise other employees.
Duties &
Responsibilities
Establish/set up Google, Meta, and other social media accounts as required for ad serving.Monitor and optimize all Google Search/Ad campaigns and paid social campaigns.Make media recommendations based on industry trends, metrics, and proven results.Develop social media strategies and content calendars to achieve client branding and business objectives, including raising awareness, building an audience, and increasing engagement.Work closely with the Creative Team on creative development.Prepare reports and present findings and analysis to internal teams and clients.Manage client budgets to maximize performance.Stay up to date with new and evolving platforms, technologies, and social media best practices.Identify opportunities for message testing and segmentation response.Assess and improve current SEO standing for agency and applicable client domains.Recommend improvements to process and infrastructure around social content development.
Knowledge, Skills & Abilities
Hands-on experience using Google and social media platforms for brand awareness and marketing.Knowledge of Performance Max and Demand Gen campaigns.Analytical skills to evaluate and interpret social media and website metrics.Ability to identify target audience preferences and recommend content to reach and engage them.Extensive knowledge of all social platforms and when to best utilize them for engagement and driving desired results.Excellent multitasking skills.Strong written and verbal communication skills.
Education &
Experience
Bachelor’s degree in digital communications, digital marketing, or relevant field.Experience in marketing, advertising, customer service, or public relations.Experience with content management tools (preferred experience in Hootsuite, SharePoint, Social Studio, or other specific platforms, etc.) and SEO duties.3+ years proven work experience using social media for recruitment & engagement purposes.Must have experience with establishing Google, Meta, and other platforms for ad serving.Professional certification is a plus.MarCom Group utilizes our own internal Talent Acquisition Organization to fill our employment needs. If you are contacted over the phone or e-mailed, by a company listing a MarCom Group job and requesting your personal information, allegedly on MarCom Group’s behalf, please do not respond.MarCom Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Strategist
Job DescriptionThe Digital Media Strategist (or Paid Media/Social Media Strategist) will be responsible for the set-up and execution of advertising on paid search and social media platforms, as well as ongoing monitoring and optimization of client campaigns. Also responsible for driving the strategy for social media content in alignment with client initiatives.
Supervisory ResponsibilitiesThe Digital Media Strategist position does not supervise other employees.
Duties &
Responsibilities
Establish/set up Google, Meta, and other social media accounts as required for ad serving.Monitor and optimize all Google Search/Ad campaigns and paid social campaigns.Make media recommendations based on industry trends, metrics, and proven results.Develop social media strategies and content calendars to achieve client branding and business objectives, including raising awareness, building an audience, and increasing engagement.Work closely with the Creative Team on creative development.Prepare reports and present findings and analysis to internal teams and clients.Manage client budgets to maximize performance.Stay up to date with new and evolving platforms, technologies, and social media best practices.Identify opportunities for message testing and segmentation response.Assess and improve current SEO standing for agency and applicable client domains.Recommend improvements to process and infrastructure around social content development.
Knowledge, Skills & Abilities
Hands-on experience using Google and social media platforms for brand awareness and marketing.Knowledge of Performance Max and Demand Gen campaigns.Analytical skills to evaluate and interpret social media and website metrics.Ability to identify target audience preferences and recommend content to reach and engage them.Extensive knowledge of all social platforms and when to best utilize them for engagement and driving desired results.Excellent multitasking skills.Strong written and verbal communication skills.
Education &
Experience
Bachelor’s degree in digital communications, digital marketing, or relevant field.Experience in marketing, advertising, customer service, or public relations.Experience with content management tools (preferred experience in Hootsuite, SharePoint, Social Studio, or other specific platforms, etc.) and SEO duties.3+ years proven work experience using social media for recruitment & engagement purposes.Must have experience with establishing Google, Meta, and other platforms for ad serving.Professional certification is a plus.MarCom Group utilizes our own internal Talent Acquisition Organization to fill our employment needs. If you are contacted over the phone or e-mailed, by a company listing a MarCom Group job and requesting your personal information, allegedly on MarCom Group’s behalf, please do not respond.MarCom Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.