Biogen, Inc.
Sr Director, Customer Data & Insights (CD&I), Neuropsychiatry
Biogen, Inc., Cambridge, Massachusetts, us, 02140
Sr Director, Customer Data & Insights (CD&I), Neuropsychiatry
Full-time Region: US About This Role The Sr Director, Insights and Analytics Lead, will support the Neuropsychiatry franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise. What You’ll Do Lead and manage the relationship with Franchise Leadership Team. Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics. Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy. Proactively provide actionable insights to key stakeholders for both short term resource allocation decision and long-term strategy development. Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution. Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment. Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Marketing, Market Access, Medical, etc.), building consensus/buy-in amongst teams. Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency. Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis. Drive innovation in analytics and business execution to have impact on the business performance and investment strategy. Who You Are You are an exceptional leader, passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core stakeholders. You have: High Analytical Horsepower / Skillset
– High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Project / Deliverable Management Expertise
– High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights. Advanced Strategic Thinking
– Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources. Communication
– Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables. Executive Presence
– High comfort in delivering and defending analyses/ recommendations to senior management. High Customer-Orientation
– Acts as a service partner to marketing, sales and other functional teams. Collaboration
– Able to collaborate effectively with various functional partners. Deals Well with Ambiguity / Intensity
– Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs. Independence
– Able to manage workload with limited guidance. Experience Required: Minimum 15+ years relevant experience with a life sciences company or consulting firm supporting the healthcare industry. Consulting background strongly preferred. Solid understanding of commercial business and industry standard datasets. Strong analytical and quantitative skill set, including Excel modeling skills. Excellent strategic thinking capabilities. Strong communication and project management skills. Driven, highly self-motivated, confident individual. Deep understanding of our business and market dynamics. Ability to drive change management/ organizational transformation through collaboration. Results Oriented – Delivers high impact and value in projects and initiatives. Successful track record working in complex matrix environments. Education: Bachelor's Degree Required; MBA or Advanced Scientific Degree Preferred. Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company. All qualified applicants will receive consideration for employment without regard to any basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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Full-time Region: US About This Role The Sr Director, Insights and Analytics Lead, will support the Neuropsychiatry franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise. What You’ll Do Lead and manage the relationship with Franchise Leadership Team. Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics. Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy. Proactively provide actionable insights to key stakeholders for both short term resource allocation decision and long-term strategy development. Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution. Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment. Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Marketing, Market Access, Medical, etc.), building consensus/buy-in amongst teams. Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency. Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis. Drive innovation in analytics and business execution to have impact on the business performance and investment strategy. Who You Are You are an exceptional leader, passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core stakeholders. You have: High Analytical Horsepower / Skillset
– High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Project / Deliverable Management Expertise
– High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights. Advanced Strategic Thinking
– Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources. Communication
– Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables. Executive Presence
– High comfort in delivering and defending analyses/ recommendations to senior management. High Customer-Orientation
– Acts as a service partner to marketing, sales and other functional teams. Collaboration
– Able to collaborate effectively with various functional partners. Deals Well with Ambiguity / Intensity
– Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs. Independence
– Able to manage workload with limited guidance. Experience Required: Minimum 15+ years relevant experience with a life sciences company or consulting firm supporting the healthcare industry. Consulting background strongly preferred. Solid understanding of commercial business and industry standard datasets. Strong analytical and quantitative skill set, including Excel modeling skills. Excellent strategic thinking capabilities. Strong communication and project management skills. Driven, highly self-motivated, confident individual. Deep understanding of our business and market dynamics. Ability to drive change management/ organizational transformation through collaboration. Results Oriented – Delivers high impact and value in projects and initiatives. Successful track record working in complex matrix environments. Education: Bachelor's Degree Required; MBA or Advanced Scientific Degree Preferred. Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company. All qualified applicants will receive consideration for employment without regard to any basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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