Publicis Sapient
Principal, Data Strategy
Publicis Sapient, Boston, Massachusetts, us, 02298
The purpose of the Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.Responsibilities:
Lead the definition of the Digital, Data, and Technology learning agendas.Ensure the data strategy and measurement frameworks align, securing client approval and driving adoption.Work with planners, clients, strategy directors, and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio, tapping into relevant data partners, publishers, and first-party data.Grow the use of DMP and CDP in data-driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data.Support the development of technology-based platforms and applications as a data strategist, providing data thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies.Define and support the implementation, measurement, and activation of data-driven use cases.Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss/improving data match rates.Work with planners to provide guidance on how data can be utilized to inform annual planning insights and help inform how data integration evolves the planning process.Lead the development of education programs for Data for both internal and client audiences.Provide data thought leadership and communicate data strategy needs as inputs into the media partnership strategy.Stand up and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery.Lead execution of data-driven marketing program approaches across agencies, supporting digital directors in the development of data strategies for their clients, setting best practice approaches, and educating planning teams.Provide strategic direction on data-driven thought leadership agenda for media partners.Lead the continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral.Be a key driver of new business pitches and prototyping work.
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Lead the definition of the Digital, Data, and Technology learning agendas.Ensure the data strategy and measurement frameworks align, securing client approval and driving adoption.Work with planners, clients, strategy directors, and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio, tapping into relevant data partners, publishers, and first-party data.Grow the use of DMP and CDP in data-driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data.Support the development of technology-based platforms and applications as a data strategist, providing data thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies.Define and support the implementation, measurement, and activation of data-driven use cases.Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss/improving data match rates.Work with planners to provide guidance on how data can be utilized to inform annual planning insights and help inform how data integration evolves the planning process.Lead the development of education programs for Data for both internal and client audiences.Provide data thought leadership and communicate data strategy needs as inputs into the media partnership strategy.Stand up and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery.Lead execution of data-driven marketing program approaches across agencies, supporting digital directors in the development of data strategies for their clients, setting best practice approaches, and educating planning teams.Provide strategic direction on data-driven thought leadership agenda for media partners.Lead the continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral.Be a key driver of new business pitches and prototyping work.
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