Publicis Groupe
Principal, Data Strategy
Publicis Groupe, Boston, Massachusetts, us, 02298
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.Job Description
The purpose of the Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.Responsibilities
Lead the definition of the Digital, Data and Technology learning agendas.Ensure the data strategy and measurement frameworks align, securing client approval and driving adoption.Work with planners, clients, strategy directors, and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio.Grow the use of DMP and CDP in data-driven use cases, application in campaigns, and general adoption through strategy.Support the development of technology-based platforms and applications as a data strategist.Define and support the implementation, measurement, and activation of data-driven use cases.Act as the data technology and strategy subject matter expert, ensuring the technology ecosystem fits together.Provide guidance on how data can be utilized to inform annual planning insights.Lead the development of education programs for Data for both internal and client audiences.Communicate data strategy needs as inputs into the media partnership strategy.Stand up and lead a testing program to continuously try new vendors and partners.Lead execution of data-driven marketing program approach across agencies.Provide strategic direction on data-driven thought leadership agenda for media partners.Embed new data-driven approaches and case studies into our Human Experience Planning framework.Be a key driver of new business pitches and prototyping work.Qualifications
Strong data and data-driven marketing knowledge.Knowledgeable about data types, sources, partners, and quality definitions.Excellent storytelling and communication skills.Architect innovative and highly effective digital marketing strategies.Curate a culture of learning in digital tools and techniques.High sense of ownership and drive.Ability to lead a team of activation and content creators.Strong team player with a can-do attitude.Aggressive appetite for learning.Ability to establish, manage and grow senior client relationships.Ability to motivate and lead a team of data resources.Ability to identify new business opportunities and drive account growth.Ability to quantify and communicate impact-driven by the team.Additional Information
Pay Range: $175,000 - $225,000The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
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The purpose of the Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.Responsibilities
Lead the definition of the Digital, Data and Technology learning agendas.Ensure the data strategy and measurement frameworks align, securing client approval and driving adoption.Work with planners, clients, strategy directors, and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio.Grow the use of DMP and CDP in data-driven use cases, application in campaigns, and general adoption through strategy.Support the development of technology-based platforms and applications as a data strategist.Define and support the implementation, measurement, and activation of data-driven use cases.Act as the data technology and strategy subject matter expert, ensuring the technology ecosystem fits together.Provide guidance on how data can be utilized to inform annual planning insights.Lead the development of education programs for Data for both internal and client audiences.Communicate data strategy needs as inputs into the media partnership strategy.Stand up and lead a testing program to continuously try new vendors and partners.Lead execution of data-driven marketing program approach across agencies.Provide strategic direction on data-driven thought leadership agenda for media partners.Embed new data-driven approaches and case studies into our Human Experience Planning framework.Be a key driver of new business pitches and prototyping work.Qualifications
Strong data and data-driven marketing knowledge.Knowledgeable about data types, sources, partners, and quality definitions.Excellent storytelling and communication skills.Architect innovative and highly effective digital marketing strategies.Curate a culture of learning in digital tools and techniques.High sense of ownership and drive.Ability to lead a team of activation and content creators.Strong team player with a can-do attitude.Aggressive appetite for learning.Ability to establish, manage and grow senior client relationships.Ability to motivate and lead a team of data resources.Ability to identify new business opportunities and drive account growth.Ability to quantify and communicate impact-driven by the team.Additional Information
Pay Range: $175,000 - $225,000The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
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