Marketing Associate

Position: Marketing AssociateLocation: RestonJob Type: Full TimeKey Responsibilities:● Assist in the creation, coordination, and execution of marketing campaigns, including digital, social media, email, and traditional marketing efforts.● Develop engaging content for various platforms, including blog posts, social media updates, newsletters, and marketing collateral. Collaborate with the design team to create visual content.● Manage and monitor the company’s social media accounts. Create and schedule posts, respond to comments and messages, and analyze performance metrics.● Conduct market research to identify trends, target audiences, and competitive landscape. Provide insights and recommendations to improve marketing strategies.● Track and analyze the performance of marketing campaigns using tools like Google Analytics, social media analytics, and CRM software. Prepare reports to assess campaign effectiveness and ROI.● Assist in planning and organizing company events, webinars, and trade shows. Coordinate logistics, promotional materials, and follow-up activities.● Help design and distribute email marketing campaigns. Manage email lists, create compelling email content, and analyze campaign results.● Ensure consistency in the company’s brand messaging across all marketing channels. Help maintain brand guidelines and standards in all marketing materials.● Work closely with other departments, such as sales, product development, and customer service, to ensure alignment of marketing efforts with company goals.● Provide administrative support to the marketing team, including scheduling meetings, managing marketing assets, and handling correspondence.Requirements:● Bachelor’s degree in Marketing, Communications, Business, or a related field.● 1-2 years of experience in marketing, advertising, or a related role.● Experience with digital marketing tools and platforms (e.g., Google Analytics, socialmedia management tools) is a plus.● Strong written and verbal communication skills.● Creative thinking and problem-solving abilities.● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity withdesign tools (e.g., Canva, Adobe Creative Suite) is a plus.● Strong organizational skills and attention to detail.

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