Chhjny
Brand Marketing Manager – CMRG – New York City, NY
Chhjny, Richmond, Virginia, United States, 23214
Job title:
Brand Marketing ManagerCompany:
CMRGJob description :
About our Client:Our client is an entrepreneurial, privately held/private equity backed company that creates and distributes strong brands of makeup tools and body care accessories in over 60 countries. The company has been recognized on Inc’s Top 5000 fastest growing privately held companies to work for 3 years in a row. They are looking for a new Brand Marketing Manager to join their team and drive brand growth by owning brand vision and direction, developing consumer engagement strategies, acting as the global brand proprietor, and leading key brand growth initiatives.Responsibilities:Set and achieve annual KPIs to improve brand health metrics through development of robust consumer engagement strategy and plansCreate traditional/digital marketing strategy and campaigns, from concept to execution, including agency and vendor managementPartner with the Digital and PR agencies to craft content, social media and PR/influencer plansCreate an integrated consumer brand experience by leading global marketing strategiesProvide guidance and oversight on brand asset usage, messaging and overall proper portrayal to international business leads and trusted partnersOwn global brand hierarchy & positioning, delivering a cohesive global brand experienceOwn all brand hierarchy elements, evaluating for relevance and updating if necessaryDevelop the global communication strategy for the portfolio (imagery, digital, point of sale) consistent with the brand’s identityMonitor key market players marketing messaging and activity, understanding and sharing impact on RT business and positioningManage licenses, partnerships & collaborations to elevate brand positioning in the marketplaceSeek brand partners, assessing program potential and leading contract negotiations to ensure mutually beneficial program parametersOversee and manage overall program development, while handing off execution to appropriate teams (PD for product-based; DIM for marketing-based)Develop and track program KPIs and evaluate program performanceCreate compelling product story telling and RTBCompetitive assessments and retail recommendationsAnalyze and report on category, competitive and brand through quarterly marketing review.Brand and product P&L managementCreate sales presentations to retailersQualifications:3-5 years of proven success in product marketing and/or brand managementDemonstrated success leading a brand and cross functional teams with a high degree of independenceKeen understanding of marketing and financial fundamentals and strong ability to execute against these fundamentals.Experience in brand strategy, consumer & customer insights, budget management and P&L exposureAbility to lead and develop cross-functional teamsBeauty and/or personal care experience preferred
#J-18808-Ljbffr
Brand Marketing ManagerCompany:
CMRGJob description :
About our Client:Our client is an entrepreneurial, privately held/private equity backed company that creates and distributes strong brands of makeup tools and body care accessories in over 60 countries. The company has been recognized on Inc’s Top 5000 fastest growing privately held companies to work for 3 years in a row. They are looking for a new Brand Marketing Manager to join their team and drive brand growth by owning brand vision and direction, developing consumer engagement strategies, acting as the global brand proprietor, and leading key brand growth initiatives.Responsibilities:Set and achieve annual KPIs to improve brand health metrics through development of robust consumer engagement strategy and plansCreate traditional/digital marketing strategy and campaigns, from concept to execution, including agency and vendor managementPartner with the Digital and PR agencies to craft content, social media and PR/influencer plansCreate an integrated consumer brand experience by leading global marketing strategiesProvide guidance and oversight on brand asset usage, messaging and overall proper portrayal to international business leads and trusted partnersOwn global brand hierarchy & positioning, delivering a cohesive global brand experienceOwn all brand hierarchy elements, evaluating for relevance and updating if necessaryDevelop the global communication strategy for the portfolio (imagery, digital, point of sale) consistent with the brand’s identityMonitor key market players marketing messaging and activity, understanding and sharing impact on RT business and positioningManage licenses, partnerships & collaborations to elevate brand positioning in the marketplaceSeek brand partners, assessing program potential and leading contract negotiations to ensure mutually beneficial program parametersOversee and manage overall program development, while handing off execution to appropriate teams (PD for product-based; DIM for marketing-based)Develop and track program KPIs and evaluate program performanceCreate compelling product story telling and RTBCompetitive assessments and retail recommendationsAnalyze and report on category, competitive and brand through quarterly marketing review.Brand and product P&L managementCreate sales presentations to retailersQualifications:3-5 years of proven success in product marketing and/or brand managementDemonstrated success leading a brand and cross functional teams with a high degree of independenceKeen understanding of marketing and financial fundamentals and strong ability to execute against these fundamentals.Experience in brand strategy, consumer & customer insights, budget management and P&L exposureAbility to lead and develop cross-functional teamsBeauty and/or personal care experience preferred
#J-18808-Ljbffr