Director Brand Marketing - Homes.com

Director Brand Marketing - Homes.comJob DescriptionDirector Brand Marketing - Homes.com Company: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. For over 35 years, CoStar Group has been living and breathing the world of real estate information and online marketplaces, giving them perspective to create truly unique and valuable offerings to their customers.As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.About the Role:As the Director of Brand Marketing, you will be responsible for developing and executing marketing strategies to build brand awareness, drive consumer engagement, and increase traffic to the site. This role leads brand positioning, marketing communications, and consumer insights initiatives to support business growth objectives. You will work closely with the B2B team to ensure cohesive and effective marketing efforts across all channels.Responsibilities:Develop and implement comprehensive brand marketing strategies aligned with business goals.Lead creative development of brand campaigns across multiple channels including digital, social, and traditional media.Manage agency relationship to maximize creative ideas and productivity.Analyze consumer trends, market data, and competitive landscape to inform brand strategy.Oversee consumer research initiatives to gain deep customer insights.Manage brand marketing budget and optimize spend across channels.Collaborate with cross-functional teams including sales and product development.Qualifications:10+ years of experience overseeing brand marketing initiatives, including digital, social, and traditional media channels.Proven ability to develop and implement comprehensive brand marketing strategies aligned with business goals.Strong leadership skills with a track record of managing high-performing marketing teams.Excellent collaboration skills with cross-functional teams, including sales and product development, to ensure alignment and effectiveness of marketing strategies.Proficiency in analyzing consumer trends, market data, and competitive landscape to inform brand strategy.Experience in managing agency relationships to maximize creative ideas and productivity.Expertise in overseeing consumer research initiatives to gain deep customer insights.Proven ability to manage brand marketing budgets and optimize spend across channels.Bachelor’s degree required; marketing or business-related degree preferred.What’s in it for you?When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with training and tuition reimbursement.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

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