CoStar Group, Inc.
Sr. Director B2B Product Marketing - Homes.com
CoStar Group, Inc., Richmond, Virginia, United States, 23214
Sr. Director B2B Product Marketing - Homes.comJob DescriptionCoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.About Us:
As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights, and make connections on their terms – disrupting a multi-billion industry. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.About the Role:
As the Sr. Director of B2B Product Marketing at Homes.com, you will be responsible for overseeing all performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels. You will work closely with the product development team to establish compelling go-to-market strategies for critical product launches and enhancements. Your role will involve leading the strategic development and execution of marketing campaigns that drive business growth and enhance brand awareness.Responsibilities:Manage product launches and ensure alignment with customer needs and market trends.Conduct market research and competitive analysis to inform product positioning, value proposition, and differentiation.Develop marketing strategies across critical audience segments.Develop all marketing materials to support internal teams and promote products externally.Work with performance media and analytics to craft omni-channel measurement, optimization methodologies, and testing strategies.Qualifications:10+ years of experience overseeing performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels.Proven ability to work closely with product development teams to establish compelling go-to-market strategies for critical product launches and enhancements.Strong leadership skills with a track record of managing high-performing marketing teams.Excellent collaboration skills with cross-functional teams to ensure alignment and effectiveness of marketing strategies.Proficiency in analyzing marketing performance data to provide actionable insights and optimize campaigns.Bachelor’s degree required; marketing or business-related degree preferred.What’s in it for you?
When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
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As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights, and make connections on their terms – disrupting a multi-billion industry. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.About the Role:
As the Sr. Director of B2B Product Marketing at Homes.com, you will be responsible for overseeing all performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels. You will work closely with the product development team to establish compelling go-to-market strategies for critical product launches and enhancements. Your role will involve leading the strategic development and execution of marketing campaigns that drive business growth and enhance brand awareness.Responsibilities:Manage product launches and ensure alignment with customer needs and market trends.Conduct market research and competitive analysis to inform product positioning, value proposition, and differentiation.Develop marketing strategies across critical audience segments.Develop all marketing materials to support internal teams and promote products externally.Work with performance media and analytics to craft omni-channel measurement, optimization methodologies, and testing strategies.Qualifications:10+ years of experience overseeing performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels.Proven ability to work closely with product development teams to establish compelling go-to-market strategies for critical product launches and enhancements.Strong leadership skills with a track record of managing high-performing marketing teams.Excellent collaboration skills with cross-functional teams to ensure alignment and effectiveness of marketing strategies.Proficiency in analyzing marketing performance data to provide actionable insights and optimize campaigns.Bachelor’s degree required; marketing or business-related degree preferred.What’s in it for you?
When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
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