McCormick & Company, Incorporated
E-MAIL MARKETING MANAGER (Hybrid)
McCormick & Company, Incorporated, Baltimore, Maryland, United States,
McCormick & Company, Inc., a world leader in the spice, flavor and seasonings industry, is seeking a full time
Global Email Marketing Manager
on the Global Marketing team. This new hire will work in a
hybrid capacity
at
our Global HQ office
in
Hunt Valley, MD . The
Global Email Marketing Manager
will report to the Director, Digital Communications.Position OverviewMcCormick & Co.’s Global Marketing team is looking for a motivated, self-driven Email Marketing Manager who will support the development, rollout and execution of email and CRM marketing strategies. The candidate will thrive in a fast-paced, marketing, and digital-focused environment.Key ResponsibilitiesDrive strategy, execution, and performance of consumer/customer engagement for email marketing program, including acquisition, activation, and retention.Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer, industrial businesses and ecommerce/direct-to-consumer (DTC).Manage distribution of all email sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design.Responsible for managing CRM data insights and executing actionable plans that drive direct to business objectives.Support the roll out and evolution of CRM, email engagement and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies.Support the development of a digital measurement framework and track performance against CRM KPIs.Integrate CRM strategies into existing marketing and digital workflows.QualificationsBachelor's Degree in a related field, such as Marketing, Communications or Information Technology.5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment.Experience using enterprise email marketing technology, specifically Salesforce Marketing Cloud, to drive business results.Experience driving ecommerce email marketing with sales conversion as the key performance metric.Knowledge of customer segmentation techniques, persona development, and lifecycle management.Experience in marketing analytics and analytics tools such as Google Analytics.Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams.Strong verbal and written communicator with ability to lead presentations.Detail oriented, analytical, resourceful and a creative problem solver.McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.WHY WORK AT MCCORMICK?
United by flavor. Driven by results.As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.
#J-18808-Ljbffr
Global Email Marketing Manager
on the Global Marketing team. This new hire will work in a
hybrid capacity
at
our Global HQ office
in
Hunt Valley, MD . The
Global Email Marketing Manager
will report to the Director, Digital Communications.Position OverviewMcCormick & Co.’s Global Marketing team is looking for a motivated, self-driven Email Marketing Manager who will support the development, rollout and execution of email and CRM marketing strategies. The candidate will thrive in a fast-paced, marketing, and digital-focused environment.Key ResponsibilitiesDrive strategy, execution, and performance of consumer/customer engagement for email marketing program, including acquisition, activation, and retention.Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer, industrial businesses and ecommerce/direct-to-consumer (DTC).Manage distribution of all email sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design.Responsible for managing CRM data insights and executing actionable plans that drive direct to business objectives.Support the roll out and evolution of CRM, email engagement and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies.Support the development of a digital measurement framework and track performance against CRM KPIs.Integrate CRM strategies into existing marketing and digital workflows.QualificationsBachelor's Degree in a related field, such as Marketing, Communications or Information Technology.5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment.Experience using enterprise email marketing technology, specifically Salesforce Marketing Cloud, to drive business results.Experience driving ecommerce email marketing with sales conversion as the key performance metric.Knowledge of customer segmentation techniques, persona development, and lifecycle management.Experience in marketing analytics and analytics tools such as Google Analytics.Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams.Strong verbal and written communicator with ability to lead presentations.Detail oriented, analytical, resourceful and a creative problem solver.McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.WHY WORK AT MCCORMICK?
United by flavor. Driven by results.As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.
#J-18808-Ljbffr