Actionstep Group
Account Based Marketing Specialist
Actionstep Group, Denver, Colorado, United States, 80285
Actionstep is looking for an Account Based Marketing Specialist to build and execute multi-faceted direct marketing initiatives tailored toward our key accounts. Reporting to the Demand Gen Manager, you will be responsible for designing, building, and launching ABM and targeted marketing campaigns across our target GEOs that translate into pipeline, higher deal sizes, and faster conversions across the funnel. You will also own email marketing creation/refinement and performance, working with our in-market leadership to tailor and hone email campaigns for our target personas.Your key responsibilities:
ABM planning with calendared activitiesABM campaign managementEmail campaign improvementsDirect marketing systems optimizationEmail Content creationThis role is required to be in our LoDo Denver office two days a week.Minimum Requirements:
3+ years of prior marketing experience including ABM and multi-channel campaign experienceAbility and passion to build tactical marketing plans around business goalsDecisive, with the ability to shift gears between thinking and doingAbility to evolve marketing programs based on performance and feedbackExperience with robust CRM systems like Salesforce, HubSpot, and Outreach as well as other tools like Canva, Asana, or equivalent toolsStrong project managerMotivated and resourceful self-starterExcellent written and verbal communication skillsAbility to partner with various teams and stakeholders to drive resultsHighly analytical with a focus on metrics and outcomesWe offer a fantastic and inspirational working environment!Flexible workingWe are a team, we trust each other and we believe our best work happens when life and work is in good balanceWear what you like to workTake your birthday offSocials and team building events, remote and in personRelaxed and friendly teamFantastic training and development opportunities
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ABM planning with calendared activitiesABM campaign managementEmail campaign improvementsDirect marketing systems optimizationEmail Content creationThis role is required to be in our LoDo Denver office two days a week.Minimum Requirements:
3+ years of prior marketing experience including ABM and multi-channel campaign experienceAbility and passion to build tactical marketing plans around business goalsDecisive, with the ability to shift gears between thinking and doingAbility to evolve marketing programs based on performance and feedbackExperience with robust CRM systems like Salesforce, HubSpot, and Outreach as well as other tools like Canva, Asana, or equivalent toolsStrong project managerMotivated and resourceful self-starterExcellent written and verbal communication skillsAbility to partner with various teams and stakeholders to drive resultsHighly analytical with a focus on metrics and outcomesWe offer a fantastic and inspirational working environment!Flexible workingWe are a team, we trust each other and we believe our best work happens when life and work is in good balanceWear what you like to workTake your birthday offSocials and team building events, remote and in personRelaxed and friendly teamFantastic training and development opportunities
#J-18808-Ljbffr